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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) SENTRI: Jurnal Riset Ilmiah Jurnal Riset Ilmiah Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Ramadhania, Rismawati
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Citra Merek, Kualitas Produk, dan Keputusan Pembelian Terhadap Kepuasan Pelanggan (Literature Review) Ramadhania, Rismawati; Ali, Hapzi; Asif Khan, Muhammad
Jurnal Ilmu Manajemen Terapan Vol. 6 No. 3 (2025): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2025)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v6i3.4148

Abstract

Penelitian sebelumnya atau penelitian yang relevan sangat penting dalam sebuah riset atau artikel ilmiah. Penelitian tersebut bertujuan untuk memperkuat teori serta menjelaskan hubungan atau pengaruh antar variabel. Artikel ini mereview pengaruh Citra Merek, Kualitas Produk dan Keputusan Pembelian Terhadap Kepuasan Pelanggan Teh Pucuk Harum di Kota Bekasi. Tujuan penulisan artikel tinjauan literatur manajemen pemasaran ini adalah untuk mengembangkan hipotesis yang dapat di gunakan dalam penelitian selanjut nya. Hasil dari penelitian pustaka ini menunjukan bahwa: 1) Citra Merek berpengaruh terhadap Kepuasan Pelanggan; 2) Kualitas Produk berpengaruh terhadap Keputusan Pembelian; 3) Keputusan Pembelian berpengaruh terhadap Kepuasan Pelanggan.
Pengaruh Citra Merek, Kualitas Produk dan Keputusan Pembelian Terhadap Kepuasan Pelanggan (Literatur Review) Ramadhania, Rismawati; Ali, Hapzi; Asif Khan, Muhammad
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 4 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Oktober - Desember 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i4.776

Abstract

Penelitian sebelumnya atau penelitian yang relevan sangat penting dalam sebuah riset atau artikel ilmiah. Penelitian tersebut bertujuan untuk memperkuat teori serta menjelaskan hubungan atau pengaruh antar variabel. Artikel ini mereview pengaruh Citra Merek, Kualitas Produk dan Keputusan Pembelian Terhadap Kepuasan Pelanggan Teh Pucuk Harum di Kota Bekasi. Tujuan penulisan artikel tinjauan literatur manajemen pemasaran ini adalah untuk mengembangkan hipotesis yang dapat di gunakan dalam penelitian selanjut nya. Hasil dari penelitian pustaka ini menunjukan bahwa: 1) Citra Merek berpengaruh terhadap Kepuasan Pelanggan; 2) Kualitas Produk berpengaruh terhadap Keputusan Pembelian; 3) Keputusan Pembelian berpengaruh terhadap Kepuasan Pelanggan.
ANALYSIS OF THE COLLABORATIVE MARKETING STRATEGY OF THE TOKOPEDIA AND TIKTOK SHOP PLATFORMS IN INCREASING SALES. Sudiantini, Dian; Yunita, Evi; Fauzia, Nurul; Ramadhania, Rismawati; Yuliani, Zulfah
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i6.2933

Abstract

The Tiktok application itself has developed over time along with the development of technology, so that the use of Tiktok is not just about sharing information, but has become an online shopping platform. The reason is, Tiktok also presents new innovations in its own application, namely on April 17 2021 it introduced a new feature in the form of Tiktokshop. Then in September 2023, Tiktokshop was closed due to several conflicts and allegations of poor financial performance. in markets that monitor economic activity manually. Additionally, on December 11, 2023, we partnered with Tiktok to enable product sales between Tokopedia via the Tiktok application. Tokopedia and Tiktok Shop collaborate with large shipping agents in Indonesia to make it easy to check the status of goods delivery. The research method used is a qualitative research method, where this research method does not use data in the form of numbers, but data that comes from words and also from existing images. The goal of studying the results of a merger between two or more companies is to increase profitability between companies. Combining capital and assets will increase asset growth so that company profits increase. By carrying out a merger, the financial scale of a company or economic entity also becomes larger, because the business concerned becomes more productive, stronger, efficient and effective. Companies can also increase their market share by introducing new innovations and minimizing existing risks. Based on the results and discussion of the marketing strategy for the Tokopedia and Tiktok applications, it can be concluded that Tokopedia and Tiktok are effective social media in implementing marketing strategies. Advertisements implemented in the Tokopedia and Tiktok applications include advertisements, sales content, live streaming features, and others. with the aim of offering products and services to potential buyers, arousing purchasing interest and creating shopping transactions to increase sales
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN TEH PUCUK HARUM DI KOTA BEKASI Ramadhania, Rismawati; Ali, Hapzi; Khan, Muhammad Asif; Sawitri, Ni Nyoman; Navanti, Dovina
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.954

Abstract

The influence of brand image and product quality on customer satisfaction through purchasing decisions for Pucuk Harum Tea in Bekasi City. This research uses a quantitative approach through the Accidental Sampling technique for sampling. A total of 135 people in the city of Bekasi focusing on North Bekasi who had used Teh Pucuk Harum products were the research samples. Data examination uses the Partial Least Square (PLS) SEM method on SmartPLS 4.0. The research findings reveal the following: 1.) Brand Image has a significant effect on Purchasing Decisions, 2.) Brand Image has a significant effect on Customer Satisfaction, 3.) Product Quality has a significant effect on Purchasing Decisions, 4.) Product Quality has no significant effect on Customer Satisfaction, 5.) Purchasing Decisions have a significant effect on Customer Satisfaction.
Co-Authors Asif Khan, Muhammad Fauzia, Nurul Hapzi Ali Khan, Muhammad Asif Navanti, Dovina Ni Nyoman Sawitri Sudiantini, Dian Yuliani, Zulfah Yunita, Evi