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All Journal International Journal of Science and Applied Science: Conference Series Jurnal ASPIKOM Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Mantik Communication Avant Garde Jurnal Ilmu Komunikasi AKRAB International Journal of Visual and Performing Arts MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Jurnal Riset Pendidikan dan Pengajaran (JRPP) Journal of Educational Management Research Journal of Mandalika Literature Jurnal Indonesia : Manajemen Informatika dan Komunikasi J-CEKI Jurnal Pendidikan dan Sosial Humaniora
Jati, Rocky Prasetyo
Universitas Budi Luhur
Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Veterinary Other

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Journal : International Journal of Visual and Performing Arts

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The role of hyperlocal media in cultural preservation: an analysis of the Three Cs implementation at Galuh Prambanan TV in Klaten Jati, Rocky Prasetyo
International Journal of Visual and Performing Arts Vol 6, No 2 (2024)
Publisher : ASSOCIATION FOR SCIENTIFIC COMPUTING ELECTRICAL AND ENGINEERING (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/viperarts.v6i2.1662

Abstract

This paper explores implementing the "Three Cs" principles (Community, Commitment, and Continuity) proposed by Agnes Gulyas and Kristy Hess within the context of hyperlocal media as a cultural preservation. A case study was conducted on Galuh Prambanan TV in Klaten, a local media outlet focused on Javanese cultural content. The research employs a qualitative approach by gathering data through in-depth interviews, direct observation, and case study analysis. The primary informants in this research are media practitioners and local cultural figures. The findings indicate that local community engagement is crucial in ensuring cultural preservation. The community's long-term commitment to the production and consumption of local cultural content is also a critical factor in the success of this preservation. Continuity in the presentation and management of content through applying the hyperlocal media model, as demonstrated by Galuh Prambanan TV, enables operational sustainability and strengthens relationships with the community. Implementing these principles positions Galuh Prambanan TV as an active agent in preserving Javanese culture while providing an example of how hyperlocal media can support cultural preservation in the face of globalization and modernization challenges. Therefore, this study concludes that applying the "Three Cs" is crucial for the sustainability of hyperlocal media and the successful preservation of local culture. Consequently, this research provides practical contributions to developing more effective cultural preservation strategies through hyperlocal media.
Co-Authors Achmad Jamil Afrina Sari Ahmad Toni Ahmad Toni, Ahmad Artyasto Jatisidi Azky Dujak Sakwa Desti Kornelia Crista Desy Anggraeni Dita, Apro Januke, Marisa Kasaya, Cindy Zafira Kristanty, Shinta Kutanto, Haronas Lokananta, Arbi Cristional Maulidita, Nayla Mira Herlina Nawiroh Vera Pinontoan, Nexen Alexandre Rizkya Annissa Farhani Sabila, Anisa Sina SRI RAHAYU Umaimah, Umaimah Wihardi, Doddy