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All Journal YUME : Journal of Management PASCIDEV: Pasundan Social Science Development Dirya : Journal of Economic Management Tamwil: Jurnal Manajemen Keuangan Tirai Edukasi : Jurnal Pendidikan
Hamjah, Hamjah
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Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Small Business Enterprises Strategy To Improve Sales Sugito, Asep; Nurzaman, Fahrizal; Munir, Subhi; Hamjah, Hamjah
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6537

Abstract

Merebaknya digital marketing berdampak pada penurunan pendapatan berbagai aspek usaha yang memakai digital marketing termasuk pada industri kuliner. penurunan pendapatan berbagai aspek usaha termasuk pada industri kuliner. Tantangan pemasaran dunia digital kemudian menuntut pemilik Kerupuk Miskin sebagai pelaku usaha yang menyajikan produk makanan harus mampu bertahan di tengah persaingan bisnis kuliner digital. Berdasarkan latar belakang diperoleh 2 rumusan masalah yaitu: Bagaimana bentuk pemasaran digital yang diterapkan UMKM di Subang dalam meningkatkan penjualan di era new normal. Teori yang digunakan dalam penelitian ini adalah digital marketing dan analisis SWOT. Penelitian ini menggunakan metodologi pendekatan kualitatif. Objek material penelitian ini adalah Kerupuk Miskin Bu Hana, sedangkan objek formalnya adalah digital marketing. Jenis pengumpulan datanya adalah kualitatif dari sumber data primer dan sekunder. Teknik pengumpulan datanya adalah observasi atau observasi terfokus, wawancara mendalam, dipadukan dengan studi dokumentasi dan studi kepustakaan.Kata Kunci : UMKM, Analisis SWOT, Pemasaran Dunia Digital
Analysis Of The Effectiveness Of The Website-Based Lecturer Performance Assessment System And Human Resource Development At STIE Miftahul Huda Sugito, Asep; Nurzaman, Fahrizal; Hamjah, Hamjah; Munir, Subhi
JAKI : Jurnal Akuntansi Vol 1 No 2 (2024): Dirya : Journal of Economic Management
Publisher : Pascasarjana STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/dirya.v1i2.52

Abstract

Along with the development of the era, technology is developing very rapidly and affecting all lines. Companies can take advantage of this by using digital information systems such as employee performance appraisals whose data can be used for evaluation. In educational institutions, technological developments also have a lot of influence and make work easier. The object of this study is the Miftahul Huda Subang College of Economics, the intent and purpose of this study is to analyze the effectiveness of lecturer performance assessments and website-based human resource developers. The research method used is a qualitative descriptive method. This analysis is strengthened by existing sources adapted from research journals and websites regarding performance appraisal systems, human resource development and the use of digital technology. Thus, it can be concluded that the performance appraisal system can help the process of human resource development, assisted by digital technology that is utilized properly.
The Effect of Using Modern English Song Lyrics to The Vocabulary Mastery of Grade VIII Subandi Maulana, Erik; Putraidi, Karyawan; Hamjah, Hamjah
Tirai Edukasi : Jurnal Pendidikan Vol. 7 No. 2 (2024): Tirai Edukasi Desember 2024
Publisher : Universitas Qamarul Huda Badaruddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37824/0cfjgh69

Abstract

This study investigates the effectiveness of modern English song lyrics as a medium for improving vocabulary mastery among eighth-grade students at SMPN 3 Praya in the academic year 2025/2026. A quantitative approach with a quasi-experimental design was employed, involving two groups: the experimental class taught using modern English songs and the control class taught with conventional methods. Each class consisted of 24 students selected purposively. Data were collected through pre-tests, post-tests, questionnaires, and documentation, and analyzed using descriptive statistics, normality and homogeneity tests, paired sample t-tests, and Mann-Whitney U tests. Findings revealed that the experimental group’s mean score increased significantly from 34.79 to 72.08, while the control group improved from 40.58 to 60.83. Statistical results confirmed that the difference between the groups was significant (p < 0.05). These outcomes suggest that modern English song lyrics not only enhance vocabulary mastery but also foster student motivation and classroom engagement. The study concludes that incorporating modern English songs into English teaching can create a more dynamic and enjoyable learning environment.
The Role of Leadership Style, Organizational Culture, and Career Development in Improving Human Resource Performance Hamjah, Hamjah; Nurzaman, Fahrizal; Sugito, Asep; Munir, Subhi
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.189

Abstract

This study aims to explore the role of leadership style, organizational culture, and career development in improving human resource (HR) performance through a qualitative approach. The leadership style applied in an organization can shape communication patterns, motivation, and relationships between leaders and employees, which in turn affect individual performance. Meanwhile, organizational culture formed from shared values, norms, and habits creates a work climate that supports or hinders productivity. Career development also plays an important role in providing opportunities for employees to improve their skills and knowledge, which has an impact on job satisfaction and overall performance. This study uses in-depth interviews and participant observation to explore views from various parties in the organization regarding the influence of these three factors on HR performance. The results show that empowering leadership, positive organizational culture, and support for career development have a close relationship with improving HR performance. These findings provide important insights for organizations to understand how these internal factors can be optimized to achieve better performance.
Analisis Perbandingan Pencapaian Laba Perbankan Syariah Dan Perbankan Konvensional Sugito, Asep; Hamjah, Hamjah; Adinda, Dhea
TAMWIL : Jurnal Manajemen Keuangan Vol 1 No 2 (2024): Tamwil: Jurnal Manajemen Keuangan
Publisher : STIE Miftahul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70283/tamwil.v1i2.54

Abstract

Penelitian ini bertujuan untuk menganalisis pencapaian Return on Assets (ROA) pada bank syariah dan bank konvensional dari tahun 2020 hingga 2023. Penelitian ini bertujuan untuk menentukan apakah rata-rata ROA pada bank syariah dan bank konvensional adalah sama secara signifikan. Data diperoleh dengan melibatkan 10 bank syariah dan 32 bank konvensional melalui metode pengambilan sampel purposif. Data yang dimasukkan kemudian dianalisis menggunakan uji t. Data pengujian menunjukkan bahwa rata-rata pencapaian ROA pada bank syariah adalah 1,907, sedangkan pada bank konvensional adalah 2,571. Rasio Pengembalian Aset (ROA) pada bank syariah lebih rendah dibandingkan dengan ROA pada bank konvensional. Untuk menentukan apakah perbedaan tersebut signifikan, perlu dilakukan uji dengan using uji dua rata-rata sampel tidak berpasangan. Hasil lainnya menunjukkan bahwa nilai F yang dihitung adalah 11,327 dengan tingkat signifikansi sebesar 0,002. Nilai signifikansi ini kurang dari 0,05. Ini menunjukkan bahwa data pada ROA memiliki sifat varians yang tidak setara antar kelompok. Pada uji t untuk kesetaraan rata-rata, diperoleh nilai signifikansi sebesar 0,132. Nilai ini melebihi 0,05, yang menunjukkan bahwa tidak terdapat perbedaan signifikan antara rata-rata ROA bank Syariah dengan rata-rata ROA bank konvensional.
Co-Authors Adinda, Dhea Fahrizal Nurzaman Putraidi, Karyawan Subandi Maulana, Erik Subhi Munir Sugito, Asep