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All Journal Jurnal Nasional Holistic Science Economic: Journal Economic and Business Jurnal Ekonomi, Manajemen, Akuntansi
Ovianti, Widya
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes in Medan (Case Study: Rumah Briket Medan Amplas) Ningrum, Utrie Sekar Ayu; Syahreza, Dina Sarah; Ovianti, Widya; Siburian, Kristina; Khairunnisa, Khairunnisa; Manurung, Karina
Economic: Journal Economic and Business Vol. 3 No. 2 (2024): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v3i2.581

Abstract

The purpose of this research is to know and analyze the The Impact of Product Development Challenges on Innovation Management of Charcoal Briquettes at the Medan Amplas Briquette House. The research method used is a qualitative method with interviews and literature study as data collection techniques. Based on survey result releved that limited resources and technology, low knowledge and expertise, and limited market access are the main challenges. To address this issue, partnerships with research institutions, employee training, and digital marketing are recommended. Implementation of this strategy is expected to increase production efficiency, competitiveness and business desirability. This research provides guidance for other SMEs and encourages further research into sustainable product innovation.
Digital Leadership in Improving Organizational Employee Performance Rumapea, Elsa Oktavera; Aprinawati, Aprinawati; Siboro, Indah Putri; Manurung, Karina; Khairunnisa, Khairunnisa; Silitonga, Theresia Putri; Ovianti, Widya
Holistic Science Vol. 4 No. 3 (2024): Jurnal Nasional Holistic Science
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v4i3.768

Abstract

Digital leadership has become a strategic element in supporting employee performance amidst the rapid development of technology and digital transformation. This study aims to analyze in depth how digital leadership affects employee performance, with a focus on technology adaptation, innovation, and renewal of organizational work culture. The research method uses a qualitative approach based on literature review, which includes analysis of journal articles, books, and relevant online publications. The results of the study indicate that effective digital leaders are not only able to utilize technology strategically, but also create a work environment that supports flexibility, collaboration, and innovation. In addition, digital leaders play an important role in strengthening employee commitment through technology-based empowerment and motivation. These findings confirm that digital leadership can improve operational efficiency, encourage creativity in problem solving, and create sustainable added value for the organization. This study is expected to provide theoretical and practical contributions in the development of digital leadership models in various sectors, especially in facing the challenges of the digital transformation era.
The Role of Sales Promotion Girls as Frontliners in Wardah's Product Marketing Strategy Hulu, Nutiwati; Lubis, Karina Safitri; Khairunnisa, Khairunnisa; Manurung, Karina; Ovianti, Widya; Syahreza, Dina Sarah; Aprinawati, Aprinawati
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.855

Abstract

This research analyzes the role of the Sales Promotion Girl (SPG) as a frontliner in the marketing strategy for Wardah products, one of the leading cosmetic brands in Indonesia. Using qualitative methods through in-depth interviews and observations, this research found that SPG has a significant contribution in increasing brand awareness, customer loyalty and product sales effectiveness. The research results also reveal that communication skills, adaptation to digital marketing trends, and collaboration with the marketing team are key factors for SPG's success in achieving marketing targets. This research suggests the importance of ongoing training, attention to SPG welfare, and strengthening cross-functional collaboration to increase the effectiveness of SPG's role in supporting Wardah's marketing strategy.
Pengaruh Person-Organization Fit dan Psychological Empowerment terhadap Kinerja Karyawan pada Perusahaan Perkebunan Kelapa Sawit Ovianti, Widya; Harmen, Hilma
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8993

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Person–Organization Fit dan Psychological Empowerment terhadap kinerja karyawan pada PT. Cahaya Cemerlang Lestari, sebuah perusahaan perkebunan kelapa sawit. Person–Organization Fit didefinisikan sebagai kesesuaian antara nilai individu dengan organisasi, sementara Psychological Empowerment merujuk pada pemberdayaan psikologis yang meningkatkan motivasi dan keterlibatan karyawan. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear berganda. Sampel terdiri dari 53 tenaga kerja pemanen lokal. Hasil penelitian menunjukkan bahwa Person–Organization Fit dan Psychological Empowerment berpengaruh positif dan signifikan terhadap kinerja karyawan. Artinya, semakin tinggi kesesuaian nilai antara individu dan organisasi serta semakin tinggi tingkat pemberdayaan psikologis, maka semakin baik pula kinerja yang ditunjukkan. Secara simultan, kedua variabel tersebut memberikan kontribusi yang signifikan terhadap kinerja karyawan. Implikasi dari penelitian ini menekankan pentingnya menciptakan lingkungan kerja yang selaras dengan nilai individu dan memberikan dukungan psikologis untuk meningkatkan hasil kerja. PT. Cahaya Cemerlang Lestari disarankan untuk memperkuat strategi terkait Person–Organization Fit dan Psychological Empowerment dalam kebijakan sumber daya manusia.
Co-Authors Aprinawati, Aprinawati Hilma Harmen Hulu, Nutiwati Khairunnisa Khairunnisa Lubis, Karina Safitri Manurung, Karina Ningrum, Utrie Sekar Ayu Rumapea, Elsa Oktavera Siboro, Indah Putri Siburian, Kristina Silitonga, Theresia Putri Syahreza, Dina Sarah