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All Journal Asian Journal of Community Services (AJCS) QISTINA: Jurnal Multidisiplin Indonesia
Saputra, Riski Adi
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Religion Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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Pengaruh Shopping Lifestyle, Fashion Involvement, dan Visual Merchandising Terhadap Impulse Buying pada Konsumen Uniqlo di Yogyakarta Saputra, Riski Adi; Harsoyo, Titik Desi
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 1 (2025): June 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i1.6286

Abstract

Dengan meningkatnya tren belanja impulsif yang dipengaruhi oleh gaya hidup modern dan keterlibatan konsumen dalam dunia fashion, mendorong perusahaan ritel seperti Uniqlo untuk menerapkan strategi pemasaran yang mampu menarik perhatian konsumen. Untuk itu, perusahaan perlu memahami bagaimana gaya hidup berbelanja (shopping lifestyle), keterlibatan dalam fashion (fashion involvement), dan penataan visual toko (visual merchandising) dapat memengaruhi perilaku konsumen, khususnya dalam hal pembelian impulsif. Penelitian ini bertujuan untuk menganalisis pengaruh Shopping Lifestyle, Fashion Involvement, dan Visual Merchandising terhadap Impulse Buying pada konsumen Uniqlo di Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 100 responden yang merupakan konsumen Uniqlo di Yogyakarta. Hasil uji instrumen menunjukkan bahwa data valid dan reliabel. Pada uji asumsi klasik, data terdistribusi normal serta terbebas dari gejala multikolinearitas dan heteroskedastisitas. Hasil penelitian ini menunjukkan bahwa: (1) Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying, (2) Fashion Involvement berpengaruh positif dan signifikan terhadap Impulse Buying, dan (3) Visual Merchandising berpengaruh positif dan signifikan terhadap Impulse Buying pada konsumen Uniqlo di Yogyakarta.
Promotion Development through Online Media and Client Data Base Management at PT Tetrahiel Professional Management Saputra, Riski Adi; Nuvriasari, Audita
Asian Journal of Community Services Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i7.10184

Abstract

The rapid changes in the global business environment demand quick adaptation to technological and regulatory shifts. Management consulting firms like PT Tetrahiel Profesional Manajemen in Yogyakarta assist businesses in navigating these challenges with services in financial, HR, marketing, and information systems consulting, plus training programs. This internship optimized PT Tetrahiel's online promotion and client database management. Activities included digital marketing training via Instagram and TikTok, developing SOPs for client acquisition and follow-up, and creating a computerized client database using Excel. These initiatives enhanced marketing efficiency, streamlined client acquisition, and organized client information, boosting PT Tetrahiel's operational effectiveness and market presence.
Co-Authors Audita Nuvriasari Titik Desi Harsoyo, Titik Desi