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All Journal International Journal of Financial, Accounting, and Management Indonesian Journal of Society Development (IJSD) Journal of Social Science and Business Studies
Khoerunisa, Mutia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Leveraging e-WOM and green service quality to boost revisit intentions green hotels Khoerunisa, Mutia; Astuti, Miguna; Mardiatmi, Bernadin Dwi
International Journal of Financial, Accounting, and Management Vol. 7 No. 2 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v7i2.3123

Abstract

Purpose: This study examines the effects of Green Service Quality (GSQ) and electronic word of mouth (e-wom) on tourist satisfaction and revisit intention in eco-friendly hotels, with tourist satisfaction as a mediating variable. Methodology/approach: Using a quantitative approach, data were collected through a structured questionnaire distributed to individuals who had stayed at green hotels in Jakarta. Purposive sampling was applied, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results/findings: The results show that both GSQ and e-WOM significantly influence Tourist Satisfaction and Revisit Intention. Tourist Satisfaction also mediates the relationship between GSQ and e-WOM with Revisit Intention. Among all variables, Tourist Satisfaction is the strongest predictor of revisit intention. Conclusions: These findings highlight that high-quality green services and positive e-WOM enhance guest satisfaction and loyalty. Satisfied guests tend to return and recommend the hotel, strengthening its reputation and supporting long-term sustainability. Limitations: However, the study has limitations, including reliance on self-reported data and a geographically limited sample. Other factors such as pricing or hotel branding were not considered. Contribution: This research contributes to the green hospitality literature by confirming the mediating role of satisfaction and offering managerial insights on how sustainable practices and digital engagement can drive customer loyalty.
Development of Economic Independence of Persons with Disabilities through Literacy, Education and Marketing Digitalization Practices in Support of Sustainable Development Goals (SDGs) Mardiatmi, Bernadin Dwi; Triwahyono, Bambang; Br Pinem, Dahlia; Assumpta Wikantari, Maria; Khoerunisa, Mutia; Sembiring, Bobby Rafael; Samosir, Alfonso
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.9759

Abstract

This community service activity aims to provide solutions that can improve skills for people with disabilities in Yayasan Pendidikan Budi Daya Kasih students as target partners and as proof that academics are present to support Sustainable Development Goals, especially the economic and social empowerment of people with disabilities. The methods used are literacy, pre-test, post-test, and practice of making shops on e-commerce platforms. In general, the results of the marketing digitalization literacy training for students with disabilities at the Budi Daya Kasih Education Foundation have increased the knowledge, skills, and motivation of the Budi Daya Kasih Education Foundation. This is reflected in the increase in pre-test scores with an average of 5.51 increasing to 7.26 in the post-test. In addition, participants successfully created a store account on the Tokopedia platform
Why Consumers Choose Counterfeits: An Integrated Model of Psychological and Social Determinants Mardiatmi, Bernadin Dwi; Wikantari, Maria Assumpta; Pusporini, Pusporini; Argo, Jenji Gunaedi; Khoerunisa, Mutia
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.204

Abstract

Counterfeit consumption has become a global issue that undermines intellectual property rights, damages brand equity, and influences consumer behavior across markets. This study aims to analyze the behavioral characteristics influencing consumers’ purchase decisions for counterfeit products, particularly within the Indonesian context. Using the Theory of Planned Behavior (TPB), Self-Determination Theory (SDT), Neutralization Theory, and Perceived Value Theory as analytical frameworks, the research investigates how attitudes, social influence, novelty seeking, status consumption, brand consciousness, perceived risk, and personal integrity shape purchase intentions. A quantitative survey of 240 Indonesian consumers who have purchased or been exposed to counterfeit products was conducted, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The findings reveal that attitude, social influence, novelty seeking, and brand consciousness have significant positive effects on counterfeit purchase intention, while perceived risk and integrity exhibit weaker or negative effects. Awareness mediates these relationships, reducing purchase likelihood when ethical and legal knowledge is high. The study contributes theoretically by extending TPB with psychological and social-value constructions and offers managerial implications for policy, education, and anti-counterfeiting strategies.  
Co-Authors Astuti, Miguna Bernadin Dwi M Br Pinem, Dahlia Jenji Gunaedi Argo Maria Assumpta Wikantari Pusporini, Pusporini Samosir, Alfonso Sembiring, Bobby Rafael Triwahyono, Bambang