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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU TELEPON SELULER THREE ALWAYS ON DI RW 007 PONDOK CABE ILIR – PAMULANG Sulistiawati, Eka; Argo, Jenji Gunaedi
Ekonomi dan Bisnis Vol 2, No 1 (2015): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Purchasing decision is a decision as an act of ownership of two or more alternative choices. Many factors can influence the purchasing decisions of consumers to a product, such as brand awareness, perceived quality, brand associations and consumen loyalty. This study was conducted to analyze the effect of brand awareness, percceived quality, brand associations and brand loyalty on purchase decisions of celular card Three Always On. Population in this study were residents in the neighborhood RW 007 Pondok Cabe Ilir – Pamulang using celular card Three Always On. Samples taken 80 respondents. Sampling technique in this study was done by using purposive sampling. Is the primary data type. Methods of data collection using questionnaires. The analysis technique used is multiple regression. Results of analysis using SPSS Version 21.Results showed simultaneously and partially brand awareness, perceived quality, brand associations, and brand loyalty positive and significant impact on purchasing decisions. Therefore, suggested in management company should continue to perform the management, development, and improvement of the various dimensions of brand equity, either by using the media campaign strategy, product innovation, and quality of service. Because today many various kinds of brandmobile phone cards issued by competing companies both domestic or international.

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KARTU TELEPON SELULER THREE ALWAYS ON DI RW 007 PONDOK CABE ILIR – PAMULANG Eka Sulistiawati; Jenji Gunaedi Argo
Ekonomi dan Bisnis Vol 2, No 1 (2015): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Purchasing decision is a decision as an act of ownership of two or more alternative choices. Many factors can influence the purchasing decisions of consumers to a product, such as brand awareness, perceived quality, brand associations and consumen loyalty. This study was conducted to analyze the effect of brand awareness, percceived quality, brand associations and brand loyalty on purchase decisions of celular card Three Always On. Population in this study were residents in the neighborhood RW 007 Pondok Cabe Ilir – Pamulang using celular card Three Always On. Samples taken 80 respondents. Sampling technique in this study was done by using purposive sampling. Is the primary data type. Methods of data collection using questionnaires. The analysis technique used is multiple regression. Results of analysis using SPSS Version 21.Results showed simultaneously and partially brand awareness, perceived quality, brand associations, and brand loyalty positive and significant impact on purchasing decisions. Therefore, suggested in management company should continue to perform the management, development, and improvement of the various dimensions of brand equity, either by using the media campaign strategy, product innovation, and quality of service. Because today many various kinds of brandmobile phone cards issued by competing companies both domestic or international.

Rantai Pasok Pemasaran Produk Kelompok Tani Di Era Pandemic Covid-19 Rosali Sembiring; Miguna Astuti; Jenji Gunaedi Argo
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.594

The people of each region always have different characteristics and uniqueness of each, especially between rural communities which tend to be homogeneous and have strong elements of customs compared to urban communities which tend to be heterogeneous and begin to reduce the elements of their customs. Building rural communities through empowerment is the main key to mobilizing the potential of the Indonesian agricultural sector. Surya Tani farmer group is a farmer group located in Mekaragung village, Cigundi village. The farmer group was founded on the initiative of Mr. Deddy, who was diligent as a farmer in the broad and narrow sense. From the results of surveys and interviews with members of the Surya Tani farmer group, the researchers wanted to know how to apply supply chains and market expansion to the marketing of products or crops at the Surya Tani farmer group in Cibadak, Lebak – Banten. Methods of collecting data were observations, interviews and questionnaires to the chairman and members of the Surya Tani farmer group. The data analysis technique was carried out with a descriptive qualitative approach. From the results of the study, it was found that the Surya Tani farmer group had not implemented a supply chain but the Surya Tani farmer group was able to expand the market to market their agricultural products out of the Lebak-Banten area market to the DKI Jakarta main market. However, it is different in the distribution process, which is experiencing delays in delivery due to the implementation of PSBB in the era of the covid-19 pandemic.

PENGEMBANGAN USAHA BAGI GRIYA UKM CINERE MELALUI PEMBUATAN BUNGA AKRILIK Rosali Sembiring; Miguna Astuti; Jenji Gunaedi Argo
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i2.631-642

Pandemic Covid-19 masih berlangsung pada saat pengabdian ini di laksanakan, beruntung pada saat pelatihan bisa di laksanakan secara tatap muka, namun pendampingan dilakukan secara on line, menggunakan sosial media/Whatsapp karena diberlakukannya PPKM level 4. Mitra adalah griya UKM Cinere yang merupakan kumpulan pelaku UKM yang anggotanya berasal dari UKM kelurahan gandul. cinere, pangkalan jati dan pangkalan jati baru yang memiliki usaha di bidang kuliner, handycraft, fasion dan jasa. Griya UKM Cinere mengalami penurunan produksi yang berakibat pada penurunan profit secara signifikan, karena banyak aktifitas yang tidak bisa dilakukan masa pandemic, oleh karena itu pengabdi menawarkan membuat kreatifitas dari bahan akrilik sebagai salah satu alternatif penambah variasi produk untuk di jual. Untuk itu diperlukan pelatihan dan pendampingan dalam pembuatan bunga, asesories dari bahan akrilik yang cantik dan menarik, sehingga bisa menjadi salah satu alternatif untuk penambah variasi produk untuk di jual. Pelaksanaan pelatihan kepada Griya UKM Cinere dapat terlaksana berkat adanya pertisipasi dari pihak kantor Kecamatan Cinere, ibu-ibu PKK dan Griya UKM Cinere yang mendukung sepenuhnya program kemitraan masyarakat ini. Pelatihan pembuatan bunga akrilik di hadiri oleh 25 peserta dan pada akhir pelatihan semua mampu membuat bunga akrilik yang di bawa pulang untuk di jadikan contoh ketika ingin membuat bunga akrilik.

Analisis Pengaruh Promosi, Harga, dan Citra Merek terhadap Keputusan Pembelian pada Situs E-commerce Zalora di Jakarta Reni Ernawati; Anastasia Bernadin Dwi; Jenji Gunaedi Argo
Business Management Analysis Journal (BMAJ) Vol 4, No 2 (2021): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v4i2.6663

This research is using quantitative study that aims to determine the effect of promotion, price, and brand image on purchasing decisions on the Zalora e-commerce site in Jakarta. The population in this study are Zalora users in Jakarta with a sample of 75 respondents using the non-probability sampling method with purposive sampling technique. Hypothesis testing in this study uses Partial Least Square (PLS) analysis tool and a significance level of 5%. The results of this study are the promotion has a significant effect on purchasing decisions, price has no significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh promosi, harga, dan citra merek terhadap keputusan pembelian pada situs e-commerce Zalora di Jakarta. Populasi dalam penelitian ini yaitu pengguna Zalora di Jakarta dengan sampel yang diambil sebanyak 75 responden menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengujian hipotesis dalam penelitian ini menggunakan alat analisis Partial Least Square (PLS) dan tingkat signifikansi 5%. Hasil penelitian ini diperoleh (promosi berpengaruh signifikan terhadap keputusan pembelian, harga tidak berpengaruh signifikan terhadap keputusan pembelian, citra merek berpengaruh signifikan terhadap keputusan pembelian.

Factors influencing Purchase Decisions on Somethinc Products Mardah Pristy Andriyani Iskandar; Jenji Gunaedi Argo
Jurnal Bisnis dan Akuntansi Vol 24 No 1 (2022): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v24i1.1151

This research is a quantitative study using primary data sources and the authors use descriptive and inferential analysis techniques and SmartPLS (Partial Least Square) as a tool used in this study. The purpose of this study is to show whether the purchasing decision variables are influenced by the variables of product quality, brand image, and electronic word of mouth for Somethinc products. And the object of this research is 18 year old women who uses Somethinc products. The sample of data sources in this study was obtained by distributing it to 100 female respondents and the authors chose accidental sampling as the sampling technique used in this study. The results of data processing can be seen that: (1) purchasing decisions can be influenced by product quality (2) purchasing decisions can also be influenced by brand image (3) purchasing decisions can also be influenced by electronic word of mouth.

PELATIHAN DAN PENDAMPINGAN PEMASARAN DAN DISTRIBUSI BAGI KELOMPOK WANITA PAGODA DI LEBAK-BANTEN Rosali Sembiring; Miguna Astuti; Jenji Gunaedi Argo
Jurnal Bakti Masyarakat Indonesia Vol 4, No 1 (2021): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v4i1.10925

The Covid 19 pandemic which affected all sectors, one of which is MSMEs, the PKM team tried to take a closer look at the conditions of MSMEs in Lebak Banten. Partners are women's groups. PAGODA (KWP) is a group of housewives domiciled in the village of Cigundi, founded on the basis of shared interests, environmental, socioeconomic and resource conditions and especially on the basis of familiarity. KWP produces enye-enye which is a typical food of Lebak-Banten. From the survey results, partners' problems were obtained, namely low understanding of marketing management and low understanding of product distribution and low understanding of the marketing mix activities of the products produced. The service team and partners agreed to conduct training and mentoring for KWP members regarding the problems faced by partners. The method of implementing community partnership program activities is the participatory method, namely the collaboration between the service team and KWP members. This method is used so that partners can apply it after training and assistance in marketing management, distribution and marketing mix of the products of KWP members so that they can advance their business. After training and mentoring, KWP members already have an understanding of the need for marketing management, distribution and marketing mix for products using the internet in marketing products. To face the competition, it requires a more attractive flavor and shape. KWP members are ready to implement the results of training and mentoring in the community partnership program they receive from the service team ABSTRAK:Pandemi Covid 19 berdampak kepada semua sektor salah satunya adalah UMKM, tim PKM mencoba melihat lebih dekat kondisi UMKM di Lebak Banten. Mitra adalah kelompok wanita PAGODA (KWP) merupakan kelompok ibu rumah tangga yang berdomisili di kampung Cigundi. KWP didirikan atas dasar kesamaan kepentingan, kondisi lingkungan, sosial ekonomi dan sumber daya serta terutama atas dasar keakraban. KWP memproduksi enye-enye yang merupakan makanan ciri khas Lebak – Banten. Dari hasil survey diperoleh permasalahan mitra yaitu rendahnya pemahaman manajemen pemasaran, rendahnya pemahaman akan distribusi produk serta rendahnya pemahaman kegiatan bauran pemasaran produk yang diproduksi. Tim pengabdi bersama mitra sepakat melakukan pelatihan dan pendampingan kepada anggota KWP terhadap permasalahan yang dihadapi mitra. Metode pelaksanaan kegiatan program kemitraan masyarakat adalah metode partisipasi yaitu kerjasama antara tim pengabdi dan anggota KWP. Metode ini digunakan agar mitra bisa menerapkannya setelah dilakukan pelatihan dan pendampingan akan manajemen pemasaran, distribusi dan bauran pemasaraan atas hasil produk anggota KWP sehingga dapat memajukan usaha mereka. Setelah di lakukan pelatihan dan pendampingan anggota KWP sudah memiliki pemahaman akan perlunya manajemen pemasaran, distribusi dan bauran pemasaraan atas hasil produk dengan menggunakan internet dalam memasarkan produk. Untuk menghadapi persaingan diperlukan varian rasa dan bentuk yang lebih menarik. Anggota KWP siap untuk mengimplementasikan hasil pelatihan dan pendampingan dalam program kemitraan masyarakat yang mereka terima dari tim pengabdi

Analisis Pengendalian Kualitas Produk Tahu Di Pondok Labu Jakarta Selatan Jenji Gunaedi Argo; Heni Nastiti; Rosali Sembiring Colia
Jurnal Ilmu Ekonomi dan Sosial (JIES) Vol 8, No 3 (2019): November 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jies.v8i3.7262

Penelitian ini bertujuan untuk mengetahui pengendalian kualitas proses produksi tahu pada Sentra Produk Tahu di Pondok Labu Jakarta Selatan, mengidentifikasikan faktor-faktor yang menyebabkan kerusakan produksi tahu dan faktor utama yang paling mempengaruhi kualitas produksi tahu di Pondok Labu Jakarta Selatan serta mengkaji pengendalian kualitas pada Sentra Produk Tahu tersebut terkendali atau tidak. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Data primer diperoleh melalui pengamatan langsung dan wawancara pada Sentra Produk Tahu yang ditetapkan secara purposif, sedangkan data sekunder sebagai data pendukung. Alat analisis yang digunakan dalam penelitian ini adalah Diagram Pareto, Diagram Sebab-Akibat dan Grafik Kendali/ Statistic Quality Control (SQC) untuk mengetahui apakah hasil proses produksi tahu masih berada dalam batas kendali. Dari hasil penelitian produksi tahu yang dihasilkan masih berada dalam batas kendali, faktor yang menyebabkan masalah mutu yang dihasilkan atara lain, dari pemilihan bahan baku, belum adanya sistem produksi yang tertulis dan baku yang digunakan, tidak adanya pemeliharaan pada mesin dan peralatan produksi yang rutin dilakukan, kebersihan ruangan dari asap dan debu, serta ketelitian atau kehati-hatian tenaga kerja dalam bekerja.

LITERASI DAN SOSIALISASI SEBAGAI UPAYA MENGHINDARI EFEK HUKUM DAN EKONOMI BAGI PENJUAL DAN PEMBELI BARANG TIRUAN ATAU BARANG PALSU PADA UMKM DI KECAMATAN CINERE DEPOK, JAWA BARAT Anastasia Bernadin Dwi Mardiatmi; Rianda Dirkareshza; Jenji Gunaedi Argo
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 6, No 4 (2022): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v6i4.11744

ABSTRAKMaraknya perdagangan barang tiruan atau barang-barang palsu atau barang KW di Indonesia semakin menjadi, persoalanya peredaran barang palsu bukan hanya terjadi di Indonesia saja, tetapi banyak juga di berbagai negara. Salah satu di alasannya karena minimnya pemahaman dan literasi konsumen dan penjual terkait apa itu produk tiruan. Oleh karena itu, kegiatan pengabdian ini bertujuan untuk memberikan edukasi dan literasi mengenai hukum menjual barang tiruan dan bagaimana meningkatkan kinerja manajemen melalui penerapan strategi pemasaran yang baik. Kegiatan ini disusun menggunakan metode edukasi, literasi dan pendampingan kepada 30 pelaku UMKM di Kecamatan Cinere. Hasil dari kegiatan pengabdian kepada masyarakat ini adalah adanya peningkatan pengetahuan pelaku UMKM sebesar 70% setelah mendapatkan literasi dan edukasi mengenai hukum dan strategi pemasaran. Kata Kunci: usaha mikro, kecil dan menengah; efek hukum; keunggulan bersaing ABSTRACTThe rise of trade in counterfeit goods or counterfeit goods or KW goods in Indonesia is increasingly becoming, the problem is that the circulation of counterfeit goods does not only occur in Indonesia, but also in many countries. One of the reasons is the lack of understanding and literacy of consumers and sellers regarding what counterfeit products are. Therefore, this service activity aims to provide education and literacy regarding the law of selling counterfeit goods and how to improve management performance through the application of good marketing strategies. This activity was arranged using education, literacy and mentoring methods for 30 MSME actors in Cinere District. The result of this community service activity is an increase in the knowledge of MSME actors by 70% after getting literacy and education about law and marketing strategies. Keywords: micro; small and medium enterprises; legal effects; competitive advantage

IMPLEMENTATION OF DIGITAL MARKETING ON CULINARY MSME OWNERS IN CIBINONG DISTRICT Muhammad Rifkhi; Jenji Gunaedi Argo; Yuliniar Yuliniar
Jurnal Ilmiah Manajemen Ubhara Vol 4, No 2 (2022): JURNAL ILMIAH MANAJEMEN UBHARA
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/jmu.v4i2.1017

This research uses a qualitative method which aims to determine the understanding and knowledge, forms of utilization, and the impact of the application of digital marketing by culinary MSME owners in Cibinong District. Data collection techniques in this study used the method of observation and interviews. Interviews were conducted with 8 informants, namely 1 representative of the Department of Cooperatives and UMKM in Bogor Regency, 1 representative of UMKM leaders in Cibinong District, 3 owners of culinary SMEs and 3 customers. To prove the validity of the data in this study, the researchers used the method of triangulation of data and references. The data analysis technique uses data reduction, data presentation and conclusion drawing. Research results show that: (1) Culinary MSME owners in Cibinong District have fairly good knowledge and understanding of digital marketing. (2) The digital marketing media they use include the GoFood, GrabFood, and ShopeeFood mobile applications, as well as the Google My Business page. (3) The impact felt after implementing digital marketing is to increase sales which have an impact on income and assist in promotions that make their business more widely known.

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