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All Journal Jurnal Administrasi Bisnis (JABis) Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal ASPIKOM Jurnal Entrepreneur dan Manajemen Sains Dharma: Jurnal Pengabdian Masyarakat
Kancana, Sauptika
Administrasi Bisnis, Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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Journal : Jurnal ASPIKOM

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Model Komunikasi Pemasaran untuk Pemberdayaan Perempuan Pada Sektor Informal di Yogyakarta Sauptika Kancana; Puji Lestari; Fera Nurficahyanti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 6 (2016): Januari 2016
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.989 KB) | DOI: 10.24329/aspikom.v2i6.94

Abstract

This research aims to find out model of communication marketing as means to increasing the power of women’s UKM in informal sector of Yogyakarta. Research methodology in qualitative descriptive is used with collect data, focus group discussion (FGD). These research methodogy are service, food, and farm. Result of this research found model of communication marketing which is used media social methodology in informal sector to increasing the power of women’s UKM of Yogyakarta. This research extend give recommendation for women’s UKM of Yogyakarta to optimize their effort through social media such as facebook, twitter, instagram, and website.
Co-Authors Adi Soeprapto Afifa Aulia Nisa Ahmad Zaki Alfian, Muhammad Devris Annisa Zulfa, Firdha Anugerah, Marich Firsta Arkas Fauzan Chairissa Al Cholili, Amirah Qulbi Dewata Lambang Dewi Swarsono Dinda Estuputri Dinovan, Axelliano Edo Priambodho Eny Endah Pujiastuti Fatah, Zifa Khairani Fera Nurficahyanti Ida Susi Dewanti Indro Herry Mulyanto Lambang, Dewata Lestari, Puji Marich Firsta Anugerah Meilan Sugiarto Nugraheni, Aqmarina Nur Hakim Arifianto Priambodho, Edo Putra, Faraz Febriansyah Putri, Atalya Retno Dwi Setiowati Rifky, Raffi Rukmanti, Annisa Ayuramadani Sadeli Sadeli, Sadeli Suratna . Suryono, Zahra Caroline Tiara Anjelina Wisnu Murti Wijaya Yurianto, Restu Achmad Zahra Caroline Suryono Zifa Khairani Fatah