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All Journal SEIKO : Journal of Management & Business Jurnal Informatika Ekonomi Bisnis
Utami, Miranti Pradipta
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Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Informatika Ekonomi Bisnis

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Optimizing Incentives for Civil Servants in Cirebon Local Government Utami, Miranti Pradipta; Suryani, Rani; Aisyah, Nurul; Jusri; Sijabat, Saut Gracer
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.83 KB) | DOI: 10.37034/infeb.v5i3.603

Abstract

This study explores the factors influencing the provision of incentives for civil servants in the Cirebon Local Government. The research adopts a quantitative research design and utilizes survey questionnaires to collect data from a representative sample of 121 civil servants. The variables examined in the study include organizational justice, competence, and leadership effectiveness. The findings indicate that organizational justice significantly influences the provision of incentives, highlighting the importance of a fair and equitable work environment. Competence also emerges as a crucial factor, emphasizing the need for employees to possess the necessary skills and abilities to excel in their roles. Furthermore, effective leadership is found to have a positive impact on incentive provision, underscoring the significance of capable and motivating leaders. The results of this study contribute to the understanding of incentive systems in the Cirebon Local Government and provide insights for policymakers and human resource managers. By considering the factors of organizational justice, competence, and leadership effectiveness, the government can design and implement effective incentive programs that enhance employee motivation, satisfaction, and performance.
Emotional Intelligence in Marketing: Connecting Brands with Consumers Saratian, Eko Tama Putra; Efendi, Marwan; Utami, Miranti Pradipta
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.897

Abstract

This study investigates the relationship between emotional intelligence, brand communication strategies, consumer brand perception, and customer loyalty within the context of PT. Lautan Luas Tbk. Through quantitative analysis utilizing Smart PLS, data was collected from a sample of 80 individuals using random sampling techniques. The results reveal significant direct effects of emotional intelligence and brand communication strategies on consumer brand perception and customer loyalty, as well as significant indirect effects of both emotional intelligence and brand communication strategies on customer loyalty through consumer brand perception. Specifically, higher levels of emotional intelligence among marketing staff and effective brand communication strategies positively influence consumer brand perception, subsequently leading to increased customer loyalty. These findings emphasize the importance of emotional intelligence and strategic brand communication in cultivating strong brand-consumer relationships and driving sustainable business growth.
Co-Authors Efendi, Marwan Eko Tama Putra Saratian Fatimah Abdillah Jusri Lestari, Herwiek Diyah Nur Faliza Nurul Aisyah Sijabat, Saut Gracer Suryani, Rani