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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis
Sijoen, Alya Elita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Iklan Media Sosial Instagram terhadap Minat Beli Masyarakat Pada E-Commerce Sijoen, Alya Elita; Hutagalung, Maasyithah; Sirait, Evi; Sufa, Siska Armawati; Munizu, Musran
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i1.823

Abstract

This research aims to examine the influence of advertising and Instagram social media on people's buying interest in e-commerce. Sampling was carried out using purposive sampling technique. This research uses multiple linear regression analysis techniques with SPSS as an analysis tool. Based on the results of data testing carried out, it shows that advertising partially has a significant effect on people's buying interest in e-commerce, Instagram social media has a significant effect on people's buying interest in e-commerce.
THE EFFECT OF INVESTMENT ON ECONMIC GROWTH WITH EXPORTS AS A MODERATING VARIABLE Fitria, Arie; Regina, Regina; Utami, Eva Yuniarti; Nurriqli, Arifia; Sijoen, Alya Elita
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13948

Abstract

This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the main reference for finding elements of Novelty and Research Gap in this article. The data used in this research is secondary data that researchers obtained from the annual Central Statistics Agency reports from 2014-2024. The data used was analyzed using the smart PLS 4.0 analysis tool with the hypothesis formulation below. The result in this article show the investment variable has a positive relationship and a significant influence on economic growth. This is because the P-Values value is positive and is below the 0.05 significance level, namely 0.003. This is because large investments can improve all lines that can boost growth, both in terms of industry, education, health, and so on. Apart from that, in the second row of the third table, the Path Coefficient above shows that the Export variable can moderate the influence of the Investment variable on Economic Growth due to the same thing, namely the direction of the positive relationship of P-Values and is below the significance level of 0.05, namely 0.000, which is more significant than the direct test of 0.003. . In this way the first and second hypotheses in the research can be accepted and proven. Keywords: Investment, Econmic Growth, Exports
Co-Authors Fitria, Arie Hutagalung, Maasyithah Musran Munizu Nurriqli, Arifia Regina Regina Sirait, Evi Sufa, Siska Armawati Utami, Eva Yuniarti