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All Journal International Journal of Economics, Management and Accounting Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Nanda Putri Widianti
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan

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Strategi Brand Awareness Melalui Pembuatan Logo dan Pemasaran Digital pada Mursi Collection di Desa Mojowangi Kabupaten Jombang Tesalonika Devvany Nugroho; Nanda Putri Widianti; Karina Sanggraeini; Bintang Gymnastiar; Vincentia Stephani; Elvira Aprilia Primastika; Fitri Erliya Wati; Ilham Dio Bhakti; Zulfa Fayza Budiono; Dhian Satria Yudha Kartika
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 3 (2024): Agustus : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i3.379

Abstract

Digital Marketing is an effort for businesses to increase Brand Awareness, in the class digital marketing activities are also needed to increase demand and expand market reach.The purpose of this study is to provide an understanding of digital marketing to MSMEs in Mojowangi village and re-branding logos to increase brand awareness.The method used is observation and direct research in the field where this study describes the problems faced by Mursi Collection as an MSME actor with the Batik Ecoprint industry, namely the lack of brand visibility in front of the market so that it has an impact on operations by making logos, e-catalogues and Instagram accounts can increase brand awarenes.
Co-Authors Bintang Gymnastiar Dhian Satria Yudha Kartika Elvira Aprilia Primastika Fitri Erliya Wati Ilham Dio Bhakti Karina Sanggraeini Sri Trisnaningsih Tesalonika Devvany Nugroho Vincentia Stephani Zulfa Fayza Budiono