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All Journal Community Engagement and Emergence Journal (CEEJ) Jurnal Penelitian dan Pengkajian Ilmiah Journal of Management
Kurniadi, Wandi
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Public Health

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Revitalizing West Javanese Culture: Enhancing Batik Kasumedangan's Marketability on National and International Fronts Rachmawati, Mariana; Sutisna, Deden; Mariana F, R.Adjeng; Pawirosumarto, Suharno; Yuaningsih, Lilis; Hodijah, Cucu; Maria, Santi; Kurniadi, Wandi
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 3 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v5i3.5886

Abstract

The Ministry of Industry continues to explore the potential of the batik industry, particularly in West Java, with the aim of enhancing competitiveness and the welfare of batik and weaving artisans. In West Java alone, there are 27 districts and cities actively producing batik with a variety of motifs, employing around 4,000 batik artisans. According to the Minister of Industry, Saleh Husin, West Java boasts a rich array of textile creations, including batik and weaving, influenced by its agrarian and industrial culture which fosters openness and dynamism among its people. This increasing innovation and preservation of West Javanese batik will contribute to its greater recognition. The batik from West Java is highly diverse, featuring bright and basic colors, with each motif and color carrying its own significance. Despite these attributes, in 2021, the performance of the Traditional Kasumedangan Batik SMEs in West Java was relatively low, failing to rank among the top ten textile exporters in Indonesia. The underperformance of these SMEs can be attributed to ineffective strategic management, which has been hindered by external environmental factors, inadequate company resources, and ineffective competitive strategies, ultimately resulting in very low business performance.
The Influence of Social Media Marketing on Purchasing Decisions Kurniadi, Wandi
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Tokopedia was one of the earliest e-commerce mobile platforms in Southeast Asia, including Indonesia. With e-commerce rivalry, social media marketing on the Instagram platform is being utilized to attract new customers. As a result, this study was done to investigate the impact of social media marketing via electronic word of mouth on Tokopedia purchase choices using the Instagram platform. This study employs quantitative and descriptive research methodologies, with a sample size of 95 respondents. Non-probability sampling was employed, using the route analysis approach. Data was processed using SPSS version 25. The findings of this study indicate that social media marketing (X) has a large and influential impact on purchase choices
Pengaruh Harga dan Kepercayaan terhadap Loyalitas Pelanggan pada Pembelian Produk di TikTok Shop Fauziah, Wiwit; Kurniadi, Wandi
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 3 No. 1 (2026): CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah, Januari 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v3i1.2305

Abstract

The development of social commerce in Indonesia has driven significant changes in online consumer shopping behavior. Increasingly intense competition among e-commerce platforms requires TikTok Shop to be able to maintain customer loyalty. This study aims to analyze the effect of price and trust on customer loyalty in purchasing products on TikTok Shop. The research employs a quantitative approach using a survey method involving 96 respondents who are active TikTok Shop users. The data analysis technique in this study uses multiple linear regression supported by classical assumption tests. Hypothesis testing is conducted through t-test, F-test, and coefficient of determination analysis. The results show that the price variable has a positive and significant effect on customer loyalty. The trust variable is also found to have a positive and significant effect on customer loyalty. Price and trust simultaneously have a significant influence on customer loyalty with an R² value of 0.523. The findings of this study confirm that an appropriate pricing strategy can increase customer loyalty on TikTok Shop. The enhancement of consumer trust through good service quality also becomes a major factor in maintaining customer loyalty.
Co-Authors Cucu Hodijah Deden Sutisna Fauziah, Wiwit Maria, Santi Mariana F, R.Adjeng Mariana Rachmawati Suharno Pawirosumarto Yuaningsih, Lilis