Article Per Year (5 Year)
p-Index From 2021 - 2026
1.931
P-Index
This Author published in this journals
All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi IKRA-ITH ABDIMAS Jurnal Scientia Economic Reviews Journal MES Management Journal Jobmark: Journal of Branding and Marketing Communication CONSEN: Indonesian Journal of Community Services and Engagement Jurnal Multidisiplin Sahombu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Cendekia Ilmiah Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Prima Mulyasari Agustini
Universitas Bakrie, Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Impression Management: Henry Cavill on Superman Actor Change on Instagram @Henrycavill Ariabagas Prabangkara Athallariq; Prima Mulyasari Agustini
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v19i2.10

Abstract

The modern entertainment industry is a significant business. The mass media currently focuses on popularizing and idolizing celebrities in the entertainment field. Public Relations practitioners who work as publicists play a crucial role in this industry. Gaining positive publicity or reframing negative publicity from issues and controversies can attract more attention at a significantly lower cost than purchasing publicity through advertising. Henry Cavill is a well-known actor and celebrity who consistently ranks as one of Hollywood's most prominent actors. Recently, he received news that he would not return to portray Superman after announcing his departure from The Witcher. Following the announcement that the DCEU was letting go of Henry Cavill, rumors appeared regarding the reasons for his potential dismissal. This situation is where Henry Cavill should engage a professional Public Relations agency. This research explores Henry Cavill's Impression Management strategies in this situation. The research method employed is a qualitative approach. The subject of the study is Henry Cavill's Impression Management regarding the actor's change for Superman on his Instagram account @henrycavill—data collected through text analysis and literature review. Henry Cavill could enlist a professional Public Relations agency to dispel rumors about his departure from The Witcher and counter the allegations that he is a poor worker. With the assistance of a professional Public Relations agency, the situation could improve significantly.
Governmental Branding and Food Security: The Role of TNI-AD in Promoting Community Self-Sufficiency Muammar Septian Yuntha Makmur; Lira Retno Sari ZA; Nabila Fitrianti; Natashya Khairunisa; Syaugi Khairan Burhan; Prima Mulyasari Agustini
Jobmark: Journal of Branding and Marketing Communication Vol. 7 No. 2 (2026): JOBMARK Vol 7 No 2 (January-June 2026)
Publisher : Graduate School of Communication Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jobmark.v7i2.480

Abstract

Food security has become a pressing global issue, particularly in Indonesia, where it is closely linked to social stability, economic resilience, and political legitimacy. Rising food and energy costs, compounded by climate change, have heightened the urgency of national strategies to secure food availability. This study analyzes the Indonesian National Armed Forces (TNI) food security program through the lens of governmental branding, focusing on how state institutions build trust, loyalty, and public participation by communicating their values and fostering collaboration. Employing a qualitative-descriptive case study approach, the research draws on a literature review and contextual analysis to examine the program's political, sociocultural, and relational dimensions. Politically, the initiative is anchored in legal frameworks and regulations, ensuring legitimacy and accountability. Socioculturally, it reflects the role of community awareness and cultural practices in shaping participation and behavioral change. Relationally, its effectiveness depends on communication strategies and multi-stakeholder collaboration involving farmers, village officials, and community leaders. The findings highlight that food security is not solely a governmental responsibility but also involves the TNI as a strategic actor in safeguarding sovereignty and supporting national development. The study provides evidence that food security in Indonesia requires a collaborative branding strategy that integrates governmental authority, military involvement, and community engagement. In practice, the research offers guidance to policymakers and professionals on designing inclusive strategies that strengthen trust and participation. Academically, it contributes to branding and communication scholarship by framing food security as a governmental branding practice. For society, it underscores the importance of collective responsibility in achieving sustainable food resilience.
Asesmen Visual Kondisi Fisik Permukiman dan Identifikasi Kebutuhan Mitigasi Bencana pada Kawasan Hunian Baru Masyarakat Adat Pascakebakaran Mohammad Ihsan; Fatin Adriati; Holila Hatta; Insan Harapan Harahap; Eli Jamilah Mihardja; Prima Mulyasari Agustini; Hasan Ali Murtadha
IKRA-ITH ABDIMAS Vol. 10 No. 3 (2026): IKRAITH-ABDIMAS Vol 10 No 3 November 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pembangunan kembali permukiman pascabencana memerlukan perhatian terhadap kondisi fisik lahan, sistem konstruksi, infrastruktur dasar, dan upaya pengurangan risiko bencana pada kawasan hunian baru. Pada masyarakat adat, kebutuhan tersebut perlu dipertimbangkan bersama keberlanjutan karakter permukiman tradisional. Artikel ini bertujuan mengidentifikasi kondisi fisik dan kebutuhan mitigasi bencana pada kawasan permukiman baru masyarakat adat Kasepuhan Ciptamulya–Mulyaraksa, Kabupaten Sukabumi, Jawa Barat, setelah kebakaran permukiman. Kegiatan dilaksanakan melalui asesmen visual pendahuluan pada Oktober 2026 menggunakan observasi lapangan, dokumentasi kondisi kawasan, serta wawancara dengan pemimpin adat. Aspek yang diamati meliputi penataan lahan, material bangunan yang tampak, infrastruktur dasar, akses kawasan, dan kondisi lingkungan pembangunan. Hasil pengamatan menunjukkan adanya kegiatan pengolahan lahan, penggunaan alat berat, pembangunan dengan kombinasi unsur konstruksi tradisional dan material modern, serta penyediaan sejumlah fasilitas dasar. Keterangan lapangan juga menunjukkan kebutuhan jaringan penyaluran air menuju permukiman baru. Pengamatan terhadap perubahan bentuk lahan mengidentifikasi perlunya perhatian teknis terhadap pengelolaan air permukaan dan stabilitas lereng, tetapi belum memungkinkan penetapan tingkat bahaya longsor. Hasil kegiatan berupa inventarisasi awal kondisi fisik, aspek yang memerlukan pemeriksaan teknis, dan rekomendasi kebutuhan mitigasi untuk mendukung perencanaan permukiman yang lebih aman. Asesmen ini tidak menggantikan penyelidikan tanah, pengujian material, atau pemeriksaan kelaikan struktur bangunan.
Co-Authors Alchoiri, Muhammad Firrizqi Anggraini, Indri Anggraini Antasari, M. Rizky Ariabagas Prabangkara Athallariq Dewanty, Irma Septuriany Eli J. Miharja Eli Jamilah Mihardja Fatin Adriati Hasan Ali Murtadha Holila Hatta Iga Trisna Purnama Dewi Ningrat Imam Turmudi Indri Anggraini Insan Harapan Harahap Krisnadi Lira Retno Sari ZA Mohammad Ihsan mountina, Natasya Sarah Mountina Muammar Septian Yuntha Makmur Nabila Fitrianti Natashya Khairunisa Natasya Sarah Mountina Saputra, Muhammad Rassya Siti Suhanah Wati Syaugi Khairan Burhan Teuku Fadhil Magistra Tuti Widiastuti