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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Journal Of Human And Education (JAHE) Dinamika
Sulistyowati, Pemilia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Menguji Peran Brand Image: Green Marketing dan Corporate Social Responsibility dalam Keputusan Pembelian Produk Perusahaan Multinasional Zusrony, Edwin; Kusumaningtyas, Dhevi Dadi; Manalu, Gibson; Sulistyowati, Pemilia; Madyoningrum, Asri Winanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5094

Abstract

The research aims to examine the role of brand image: green marketing and corporate social responsibility in purchasing decisions for multinational companies in the F&B sector. The population is consumers of F&B products from multinational companies in the city of Semarang with a sample of 100 respondents taken using a purposive sampling technique. The data collection technique uses a questionnaire with Likert scale parameters of points one to five points. The data analysis technique uses the SEM-PLS method and is processed using SmartPLS 4.0.9.9 software. research results found that green marketing has a positive and significant effect on purchasing decisions, green marketing has a positive and significant effect on brand image, corporate social responsibility has a positive and significant effect on purchasing decisions, corporate social responsibility has a positive and significant effect on brand image and brand image has a positive effect and significant to purchasing decisions. By carrying out mediation tests, it was concluded that brand image was significant as a mediator of the relationship between green marketing and corporate social responsibility on purchasing decisions.
TESTING THE MEDIATION ROLE OF JOB SATISFACTION: THE INFLUENCE OF ORGANIZATIONAL CULTURE AND COMMUNICATION ON EMPLOYEE ENGAGEMENT IN MANUFACTURING COMPANIES Sulistyowati, Pemilia; Manalu, Gibson; Wibowo, Eko Hari; Nur Cahyo, Taufik Galih; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15314

Abstract

This study seeks to elucidate the influence of organizational culture and communication on employee engagement, mediated by job satisfaction among employees of a manufacturing company. This research employs a quantitative methodology. The population comprises all employees of manufacturing firms in Central Java. The sampling method employed is purposive sampling, including a total of 150 respondents. The data gathering instrument employs the Likert Scale. The data analysis employed SEM-PLS and was executed using SmartPLS software version 4.1.0.3. This research used the convergent validity test, composite reliability test, Cronbach's alpha test, average variance extracted test, r-squared test, and path coefficient analysis as its testing techniques. Data analysis results utilizing statistical tests demonstrate that corporate culture and communication significantly influence employee engagement, with job satisfaction serving as a mediating factor.
Edukasi Cerdas Finansial Melalui Literasi Keuangan, Perencanaan dan Pengelolaan Keuangan Langkah Bijak Menuju Kebebasan Finansial Susilowati, Heni; Hargyatni, Titin; Sulistyowati, Pemilia; Widyaningsih, Dewi; Kusumaningsih, Dhevi Dadi; Kustami, Endang; Maulana, Putri Anindya
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2187

Abstract

Individual or family finances are a crucial aspect of daily life that will affect family welfare. Financial literacy, good financial planning and management enable individuals to make wise financial decisions. The aim of this service activity is to provide financial intelligence education through financial literacy, financial planning and management, wise steps towards financial freedom. Financially intelligent education was provided to residents of Gladagsari Boyolali Village accompanied by 22 literacy activists. The method for carrying out service activities is by giving lectures in the form of education about financial literacy which consists of financial knowledge and financial behavior as well as personal/family financial planning which consists of preparing budgets, planning and managing routine needs, savings, debt and investments. As a result of this Community Service activity, participants can better understand financial literacy and can implement ways to plan and manage family finances.
TESTING THE MEDIATION ROLE OF JOB SATISFACTION: THE INFLUENCE OF ORGANIZATIONAL CULTURE AND COMMUNICATION ON EMPLOYEE ENGAGEMENT IN MANUFACTURING COMPANIES Sulistyowati, Pemilia; Manalu, Gibson; Wibowo, Eko Hari; Nur Cahyo, Taufik Galih; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15314

Abstract

This study seeks to elucidate the influence of organizational culture and communication on employee engagement, mediated by job satisfaction among employees of a manufacturing company. This research employs a quantitative methodology. The population comprises all employees of manufacturing firms in Central Java. The sampling method employed is purposive sampling, including a total of 150 respondents. The data gathering instrument employs the Likert Scale. The data analysis employed SEM-PLS and was executed using SmartPLS software version 4.1.0.3. This research used the convergent validity test, composite reliability test, Cronbach's alpha test, average variance extracted test, r-squared test, and path coefficient analysis as its testing techniques. Data analysis results utilizing statistical tests demonstrate that corporate culture and communication significantly influence employee engagement, with job satisfaction serving as a mediating factor.
PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PT KARUNIA INDAH DELAPAN EXPRESS (PT KI8) CABANG SOLO Maharani, Septiana; Sulistyowati, Pemilia; Rasminto, Hendri; Sati, Dian Laras
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/fcbp8696

Abstract

The population in this study were PT.KI8 service users. The sample size was 96 respondents. Data collection was carried out through distributing questionnaires, this researcher measured using a Likert scale with answers that had a gradation of very positive to very negative, the data collected would be processed using computational calculations from the SPSS program. This research aims to determine the influence of service quality,timeliness of delivery and facilities simultaneously on customer satisfaction at PT.KI8 Solo Branch using quantitative research. The variables of this research are Service Quality (X1), Timeliness of Delivery (X2) and Facilities (X2), on Customer Satisfaction (Y). The influence test method used is a statistical analysis method consisting of multiple linear regression tests, namely determination analysis, significant testing, hypotheses consisting of the T test and F test. Based on the results of the analysis, it can be concluded that (1) the service quality variable has no significant effect on customer satisfaction ( 2) the on-time variable has a significant effect on customer satisfaction (3) the facility variable has a significant effect on customer satisfaction (4) service quality, timeliness and facilities together have a significant effect on customer satisfaction.
ANALISIS EFEKTIVITAS PENERAPAN MOBILE BANKING LIVIN DALAM MENARIK MINAT NASABAH (STUDI PADA BANK MANDIRI KCP SOLO SLAMET RIYADI) Triyanto, Triyanto; Ratnaningrum, Ratnaningrum; Susilowati, Heni; Sulistyowati, Pemilia; Henny, Henny; Sati, Dian Laras
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dgkc1p69

Abstract

This study aims to determine the effect of performance expectancy, effort expectancy, social influence, facilitating conditions and security simultaneously on customer interest (Study at Bank Mandiri KCP Solo Slamet Riyadi). This type of quantitative research with a survey method approach, sampling techniques using purposive sampling, and calculated using the Slovin formula, so that a research sample of 222 customers was obtained. Data collection techniques using questionnaires, and data analysis using multiple linear regression. Performance expectancy, effort expectancy, social influence, facilitating conditions and security have a positive and significant effect both partially and simultaneously on customer interest. The results show that effort expectations are the most important aspect in supporting customer interest, so the ease and convenience of operating e-banking must be improved.
PENGARUH PROMOSI, LOKASI, DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN Norrahma, Norrahma; Sulistyowati, Pemilia
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/9a2s4h57

Abstract

This study aims to determine and analyze the direct effect of promotion on customer loyalty at PT. Bintang Tsajaja Jambi, to determine and analyze the direct effect of location on customer loyalty at PT. Bintang Tsajaja Jambi, to determine and analyze the direct effect of service quality on customer loyalty at PT. Bintang Tsajaja Jambi and to determine and analyze the simultaneous effect of promotion, location, service quality on customer loyalty at PT. Bintang Tsajaja Jambi. This study uses a quantitative method with a sample of 70 customer respondents at PT. Bintang Tsajaja Jambi. Data were analyzed using validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, normality tests, multiple linear regression analysis tests, T tests, F tests, R2 determination coefficient tests using IBM SPSS Statistics. The results showed that promotion directly had a significant effect on customer loyalty at PT. Bintang Tsajaja Jambi, service quality directly had a significant effect on customer loyalty at PT. Bintang Tsajaja Jambi, location directly had a significant effect on customer loyalty at PT. Bintang Tsajaja Jambi, and directly and simultaneously promotion, location, and service quality have a significant effect on customer loyalty to customers at PT. Bintang Tsajaja Jambi.
PENGARUH STORE ATMOSPHERE, PROMOSI PENJUALAN DAN KELENGKAPAN PRODUK TERHADAP IMPULSE BUYING: (STUDI PADA KONSUMEN TOSERBA MITRA KARTASURA) Antonia, Shunia Dwi; Sulistyowati, Pemilia
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/xv638q48

Abstract

This study aims to determine and analyze the direct influence of store atmosphere on impulse buying in Consumers of Kartasura Mitra Department Store, to determine and analyze the direct influence of sales promotion on impulse buying in Consumers of Kartasura Mitra Department Store, to determine and analyze the direct influence of product completeness on impulse buying in Consumers of Kartasura Mitra Department Store and to determine and analyze the simultaneous influence of store atmosphere, sales promotion, product completeness on impulse buying in Consumers of Kartasura Mitra Department Store. This study uses a quantitative method with a sample of 100 employee respondents at Consumers of Kartasura Mitra Department Store. Data were analyzed using multiple linear regression analysis using IBM SPSS Statistics. The results of the study indicate that directly store atmosphere has a significant effect on impulse buying in Consumers of Kartasura Mitra Department Store, directly product completeness has a significant effect on impulse buying in Consumers of Kartasura Mitra Department Store, directly sales promotion has a significant effect on impulse buying in Consumers of Kartasura Mitra Department Store, and directly and simultaneously store atmosphere, sales promotion, and product completeness have a significant effect on impulse buying in Consumers of Kartasura Mitra Department Store
Co-Authors Antonia, Shunia Dwi Asri Winanti Madyoningrum Dewi Widyaningsih Edwin Zusrony Eko Hari Wibowo, Eko Hari Gibson Manalu Hargyatni, Titin Hendri Rasminto Heni Susilowati Henny Henny, Henny Kustami, Endang Kusumaningsih, Dhevi Dadi Kusumaningtyas, Dhevi Dadi Maharani, Septiana Maulana, Putri Anindya Norrahma, Norrahma Nur Cahyo, Taufik Galih Ratnaningrum Ratnaningrum, Ratnaningrum Sati, Dian Laras