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All Journal Jurnal Ilmiah Edunomika (JIE) Journal Of Human And Education (JAHE)
Kustami, Endang
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Edukasi Cerdas Finansial Melalui Literasi Keuangan, Perencanaan dan Pengelolaan Keuangan Langkah Bijak Menuju Kebebasan Finansial Susilowati, Heni; Hargyatni, Titin; Sulistyowati, Pemilia; Widyaningsih, Dewi; Kusumaningsih, Dhevi Dadi; Kustami, Endang; Maulana, Putri Anindya
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2187

Abstract

Individual or family finances are a crucial aspect of daily life that will affect family welfare. Financial literacy, good financial planning and management enable individuals to make wise financial decisions. The aim of this service activity is to provide financial intelligence education through financial literacy, financial planning and management, wise steps towards financial freedom. Financially intelligent education was provided to residents of Gladagsari Boyolali Village accompanied by 22 literacy activists. The method for carrying out service activities is by giving lectures in the form of education about financial literacy which consists of financial knowledge and financial behavior as well as personal/family financial planning which consists of preparing budgets, planning and managing routine needs, savings, debt and investments. As a result of this Community Service activity, participants can better understand financial literacy and can implement ways to plan and manage family finances.
Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern Zusrony, Edwin; Sulistyowati, Pemilia; Kusumaningtyas, Dhevi Dadi; Manalu, Gibson; Jaelani, Jaelani; Madyoningrum, Asri Winanti; Kustami, Endang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.
Co-Authors Asri Winanti Madyoningrum Dewi Widyaningsih Edwin Zusrony Gibson Manalu Hargyatni, Titin Heni Susilowati Jaelani, Jaelani Kusumaningsih, Dhevi Dadi Kusumaningtyas, Dhevi Dadi Maulana, Putri Anindya Sulistyowati, Pemilia