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All Journal YUME : Journal of Management Performance : Jurnal Bisnis dan Akuntansi Jurnal Bina Bangsa Ekonomika Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Journal of Management and Digital Business BULETIN BISNIS & MANAJEMEN (BBM) Dinamika Indonesian Journal of Management Science Benefit : Journal of Bussiness, Economics, and Finance
Hargyatni, Titin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Gaya Kepemimpinan Transformasional, Lingkungan Kerja Non Fisik dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Hanil Indonesia Hargyatni, Titin; Kusumajaya, Robby Andika; Purwanti, Yuni Dwi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 2 No 1 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi 
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.973 KB) | DOI: 10.51903/dinamika.v2i1.152

Abstract

Consumer behavior has changed from offline shopping to online. The e-commerce business is growing along with the rapid development of technology and information. Consumer purchasing decisions through online-based transactions, among others, need to consider Online consumer reviews (OCR) and trust. This study aims to determine the effect of OCR and trust on purchasing decisions at Tokopedia. The sample used was 100 respondents with random sampling technique. The data was processed using multiple linear regression analysis. The results showed that OCR and trust partially or simultaneously had a significant effect on purchasing decisions. OCR and trust are able to explain 86.4% of consumer perceptions in purchasing decisions, the remaining 13.6% is the influence of other factors that are not explained in this study.
MENGUJI KINERJA PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT Jalari, Muhammad; Hargyatni, Titin
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 1 (2023): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i1.2001

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser, brand image, dan kualitas produk berpengaruh terhadap keputusan pembelian produk scarlett, studi empiris konsumen produk scarlett di klaten. Metode penelitian ini menggunakan penelitian deskriptif kuantitatif, data dikumpulkan dengan menyebarkan kuesioner dengan teknik non probability sampling, yang bertujuan untuk mengetahui persepsi responden terhadap masing-masing variabel. Analisis yang digunakan dalam penelitian ini meliputi uji instrument dengan menggunakan alat IMB SPSS versi 25, sampel dalam penelitian ini 170 responden. Hasil penelitian ini menunjukkan bahwa celebrity endorser, brand image, dan kualitas produk secara simultan berpengaruh terhadap keputusan pembelian. celebrity endorser, brand image, dan kualitas produk secara parsial berpengaruh positif terhadap keputusan pembelian. Temuan pada penelitian ini adalah bermunculan ide-ide dalam bidang pemasaran. Celebrity endorser merupakan sebagai pilihan yang tepat untuk menyampaikan atau menginformasikan produk yang dimiliki.
Peran mediasi behavior finance dalam preferensi berinvestasi Milenial dan Gen Z Widyaningsih, Dewi; Susilowati, Heni; Hargyatni, Titin
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1136

Abstract

This study aims to examine the relationships between financial experience, financial socialization, return, risk, and fintech on investment intention, with behavioral finance as a mediating variable, among Millennials and Gen Z in Semarang Regency. The research adopts a quantitative causal approach, utilizing a survey method with data collected through questionnaires from 100 respondents. The findings reveal that financial experience, risk, and fintech significantly influence behavioral finance, while financial socialization and return do not. Furthermore, financial experience, return, risk, fintech, and behavioral finance have significant effects on investment intention, whereas financial socialization does not. Path analysis indicates that behavioral finance mediates the effects of financial experience, risk, and fintech on investment intention. However, it does not mediate the relationships between financial socialization or return and investment intention. These results highlight the importance of financial experience, risk perception, and fintech adoption in shaping investment intentions and the mediating role of behavioral finance in these relationships.
Edukasi Cerdas Finansial Melalui Literasi Keuangan, Perencanaan dan Pengelolaan Keuangan Langkah Bijak Menuju Kebebasan Finansial Susilowati, Heni; Hargyatni, Titin; Sulistyowati, Pemilia; Widyaningsih, Dewi; Kusumaningsih, Dhevi Dadi; Kustami, Endang; Maulana, Putri Anindya
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2187

Abstract

Individual or family finances are a crucial aspect of daily life that will affect family welfare. Financial literacy, good financial planning and management enable individuals to make wise financial decisions. The aim of this service activity is to provide financial intelligence education through financial literacy, financial planning and management, wise steps towards financial freedom. Financially intelligent education was provided to residents of Gladagsari Boyolali Village accompanied by 22 literacy activists. The method for carrying out service activities is by giving lectures in the form of education about financial literacy which consists of financial knowledge and financial behavior as well as personal/family financial planning which consists of preparing budgets, planning and managing routine needs, savings, debt and investments. As a result of this Community Service activity, participants can better understand financial literacy and can implement ways to plan and manage family finances.
PENGARUH PROMO FLASH SALE DAN GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN PADA GEN Z DI KOTA SALATIGA Purwoko, Edo Indrawan; Zusrony, Edwin; Hargyatni, Titin
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.731

Abstract

Pengaruh flash sale dan free shipping terhadap keputusan pembelian e-commerce telah menarik perhatian yang signifikan dalam beberapa tahun terakhir, terutama karena belanja online terus berkembang sebagai respons terhadap perubahan perilaku konsumen dan kemajuan teknologi. Flash sale yang ditandai dengan diskon terbatas waktu, menciptakan rasa urgensi yang dapat berdampak signifikan terhadap keputusan pembelian konsumen. Penelitian ini mengkaji bagaimana flash sale dan free shipping memengaruhi keputusan pembelian produk e-commerce Shopee di kalangan Gen Z di Kota Salatiga. Penelitian ini memiliki kontribusi praktis yang dapat dipertimbangkan bagi platform e-commerce mengenai strategi promosi untuk meningkatkan penjualan. Penelitian ini menggunakan 100 responden berusia 17-27 tahun sebagai sampel dengan teknik purposive sampling. Penilaian menggunakan skala likert dengan kuesioner sebagai instrumen penelitian. Regresi linier berganda merupakan teknik analisis data yang digunakan dengan bantuan aplikasi SPSS 29 untuk pengolahan data statistik. Hasil penelitian menunjukkan bahwa variabel flash sale dan free shipping berpengaruh signifikan terhadap variabel keputusan pembelian produk e-commerce, baik secara parsial maupun simultan. Nilai signifikansi dalam uji statistik di bawah 0,05.
PENGARUH KUALITAS PRODUK, STORE ATMOSPHERE, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK SOGA (STUDI PADA KAMPUNG BATIK LAWEYAN SURAKARTA) Pertiwi, Heppy Atma; Jaelani, Jaelani; Susilowati, Heni; Hargyatni, Titin
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.845

Abstract

This study aims to determine and analyze the direct influence of lifestyle on product purchasing decisions at Kampung Batik Laweyan Surakarta, to determine and analyze the direct influence of store atmosphere on product purchasing decisions at Kampung Batik Laweyan Surakarta, to determine and analyze the direct influence of product value on product purchasing decisions at Kampung Batik Laweyan Surakarta and to determine and analyze the simultaneous influence of lifestyle, store atmosphere, product value on product purchasing decisions at Kampung Batik Laweyan Surakarta. This study uses a quantitative method with a sample of 50 consumer respondents at Kampung Batik Laweyan Surakarta. Data were analyzed using validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, normality tests, multiple linear regression analysis tests, T tests, F tests, R2 determination coefficient tests using IBM SPSS Statistics. The results of the study indicate that lifestyle directly has a significant effect on product purchasing decisions for consumers at Kampung Batik Laweyan Surakarta, product value directly has a significant effect on product purchasing decisions for consumers at Kampung Batik Laweyan Surakarta, store atmosphere have a significant effect on product purchasing decisions for consumers at Kampung Batik Laweyan Surakarta, and directly and simultaneously lifestyle, store atmosphere, and product value have a significant effect on consumer product purchasing decisions at Kampung Batik Laweyan Surakarta.
Faktor yang Memengaruhi Keputusan Pembelian Produk Skincare di E-commerce Fisy, Qotrunnada Rofiah; Hargyatni, Titin
Indonesian Journal of Management Science Vol. 4 No. 1: Juni 2025
Publisher : Program Magister Manajemen Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/ijms.v4i1.621

Abstract

Kajian riset ini ditujukan dalam rangka memahami dampak price, quality product, dan brand image dan celebrity endorser terhadap keputusan pembelian produk Skintific di Shopee, Studi ini menerapkan metode kuantitatif dengan metode purposive sampling. Sejumlah 100 partisipan yang telah melaksanakan transaksi produk Skintific di platform Shopee terpilih menjadi objek riset. Pengumpulan informasi dilaksanakan dengan memanfaatkan survei online yang disebarkan via Google Forms. Instrumen riset menjalani pemeriksaan validitas juga reliabilitas sebelum dikerjakan evaluasi yang mendalam. Pengolahan data melibatkan berbagai tes statistik mencakup tes asumsi klasik, analisis regresi linear berganda, tes t, tes F, dan perhitungan koefisien determinasi. Output kajian riset ini mengindikasikan bahwasanya price, quality product, dan brand image secara bermakna serta positif memengaruhi keputusan pembelian di lingkungan e-commerce Shopee. Sementara itu, celebrity endorser menunjukkan pengaruh positif namun tidak signifikan secara statistik. Secara keseluruhan, pengaruh gabungan dari keempat variabel tersebut ditemukan signifikan mempengaruhi perilaku pembelian konsumen.
Pengaruh E-Trust Dan E-Satisfaction Terhadap E-Loyalty Shopee Di Boyolali Kurniawati, Ninik Diyah Ayu; Hargyatni, Titin
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9953

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh E-Trust dan E-Satisfaction terhadap E-Loyalty pada pengguna platform e-commerce Shopee di Boyolali. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan teknik analisis regresi linier berganda. Data diperoleh melalui penyebaran kuesioner kepada 120 responden pengguna Shopee. Hasil penelitian menunjukkan bahwa secara parsial, E-Trust dan E-Satisfaction berpengaruh positif dan signifikan terhadap E-Loyalty. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap peningkatan loyalitas pengguna. Temuan ini menegaskan bahwa kepercayaan dan kepuasan merupakan faktor penting dalam mempertahankan loyalitas konsumen di platform digital. Berdasarkan hasil tersebut, disarankan agar Shopee meningkatkan transparansi informasi produk dan layanan teknis aplikasi, serta menyederhanakan proses pengembalian barang guna meningkatkan pengalaman pengguna secara keseluruhan. Penelitian ini juga merekomendasikan pendekatan kualitatif serta penambahan variabel lain dalam studi selanjutnya untuk memperoleh pemahaman yang lebih mendalam. Kata kunci: E-Trust, E-Satisfaction, E-Loyalty, Shopee, e-commerce, Boyolali
Pengaruh Word Of Mouth, Kualitas Produk, Dan Kepercayaan Merek Terhadap Keputusan Pembelian Skincare Elbyci Di Klaten Setyaningrum, Liya Cahya; Hargyatni, Titin
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1412

Abstract

This study aims toanalyze the influence of Word Of Mouth, Product Quality, and Brand Trust on Purchasing Decisions for Elbyci skincare products in Klaten. The sample in this research was 95 respondents who were consumers of Elbyci skincare in Klaten.The research method uses quantitative with multiple linear regression analysis. The results of this study indicate that Word Of Mouth has a positive and significant effect on purchasing decisions and Product Quality has a positive and significant effect on Purchasing Decisions, while Brand Trust has a positive effect but is not significant to Purchasing Decisions. The three variables simultaneously have a positive and significant effect on Purchasing Decisions with a contribution of 66.8%. This study provides recommendations for distributors to improve marketing strategies and product quality is usefulto improve product purchasing decisions.
P PENGARUH MEDIA SOSIAL, HARGA, DAN LOKASI TERHADAP KEPUTUSAN KUNJUNGAN KONSUMEN Purnama, Dadan; Hargyatni, Titin
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 15 No 2 (2025): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v15i2.4465

Abstract

This scholarly inquiry endeavors to dissect the intricate dynamics through which social media—intertwined with pricing schemes and geographical accessibility—exerts influence in sculpting the cognitive and behavioral inclinations of consumers toward their decision to visit Resto Kedai Darma, situated in Klaten, Central Java. The declining number of consumer visits became the motivation for this research, which is presumed to be related to suboptimal digital promotion, perceptions of prices that do not match service quality, and the restaurant's location outside the city center. The core demographic profile identified in this study encompasses individuals aged 17 to 40 who exhibit consistent engagement with social media platforms. A total of 100 participants were selected utilizing an incidental sampling technique. Empirical data acquisition was facilitated through the dissemination of structured questionnaires, followed by analytical processing via multiple linear regression techniques, operationalized using SPSS software version 27. The empirical findings reveal that pricing exerts a statistically significant and positive influence on consumer visit decisions, while social media and location do not show significant effects. The coefficient of determination (Adjusted R²) is 11.6%, indicating that the triadic constructs of social media engagement, pricing dynamics, and spatial accessibility collectively exert measurable impacts, explaining 11.6% of the variation in consumer visit decisions. The findings suggest that price is a dominant factor influencing customer decisions, while social media and location require further strategic optimization to attract more visitors.
Co-Authors Dewi Widyaningsih Edwin Zusrony Fisy, Qotrunnada Rofiah Heni Susilowati Jaelani, Jaelani Jalari, Muhammad Kurniawati, Ninik Diyah Ayu Kustami, Endang Kusumajaya, Robby Andika Kusumaningsih, Dhevi Dadi Maulana, Putri Anindya Pertiwi, Heppy Atma Purnama, Dadan Purwanti, Yuni Dwi Purwoko, Edo Indrawan Setyaningrum, Liya Cahya Sulistyowati, Pemilia