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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Management Studies and Entrepreneurship Journal (MSEJ) INVEST : Jurnal Inovasi Bisnis dan Akuntansi J-COSCIS : Journal of Computer Science Community Service Riau Jurnal Teknik Informatika
Vebby, Vebby
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Social Sciences

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Tinjauan Pustaka Sistematis : Strategi Digital Marketing Novendra, Rizki; Turnandes, Yogo; Vebby, Vebby; Nugroho, Gilang; Ohara, Muammar Revnu; Manahan, Marcelius Raja
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5813

Abstract

This research conducted systematic literature observations on digital marketing strategies using the PRISMA diagram protocol to filter articles from the Scopus database. Research methods include data extraction, initial data collection, data inclusion, and answering research questions. Of the 200 articles registered in Scopus, 91 articles were selected for review. This research has three main questions: how is the evolution of digital marketing strategies, what is the impact, and what technologies or tools are used.The results show that the evolution of digital marketing strategies starts from the Web 1.0 to Web 4.0 Era, characterized by the internet, search engines, social media, mobile marketing, big data and analytics, as well as (AI) and machine learning. Digital marketing strategies have a significant impact on business decision making, improved performance, and reach through influencers. The most frequently used tools are SEO (15%), email marketing (20%), Google Analytics (34%), AI (21%), IoT (2%), and big data (8%).
Evaluasi Penerapan Agile dalam Pengembangan Inventory Management System Berbasis Web dengan Dashboard Real‑Time Hidayat, Rahmat; Afriansyah, Afriansyah; Al Farasy Syam, Febrizal; Turnades, Yogo; Vebby, Vebby
Riau Jurnal Teknik Informatika Vol. 4 No. 2 (2025): Juli 2025
Publisher : Prodi Teknik Informatika Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/rjti.v4i2.3559

Abstract

Inventory data management at PT Maksindo Pekanbaru is still performed manually using Microsoft Excel, leading to several issues such as input errors, data redundancy, limited real-time stock monitoring, and a high dependence on paper-based documentation. These conditions negatively impact operational efficiency and reporting accuracy. This study aims to develop and evaluate a web-based inventory management system equipped with a real-time dashboard using the Agile Software Development approach. Agile was selected for its ability to accommodate changing user requirements through iterative and collaborative development cycles. The system was developed through multiple sprints, encompassing planning, design, implementation, testing, and evaluation phases. The evaluation results indicate that the system improves the efficiency of data recording processes, reduces paper usage, and provides more informative data visualization through a real-time dashboard. These findings suggest that the implementation of the Agile method is effective in supporting the development of adaptive information systems that respond well to evolving user needs and operational environments. Keywords: Agile, inventory management system, web-based system, real-time dashboard, system evaluation
PELATIHAN APLIKASI GAMMA AI SEBAGAI ALAT BANTU KREATIF DALAM PEMBELAJARAN DAN PRESENTASI SISWA-SISWI SMKN 5 PEKANBARU PELATIHAN APLIKASI GAMMA AI SEBAGAI ALAT BANTU KREATIF DALAM PEMBELAJARAN DAN PRESENTASI SISWA-SISWI SMKN 5 PEKANBARU Vebby, Vebby; Afriansyah; Turnandes, Yogo
J-COSCIS : Journal of Computer Science Community Service Vol. 5 No. 2 (2025): J-COSCIS : Journal of Computer Science Community Service
Publisher : Fakultas Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/pcnsq128

Abstract

The rapid development of Artificial Intelligence (AI) has opened up significant opportunities in the field of education, particularly in enhancing creativity and learning efficiency. One relevant application of AI is the use of Gamma AI to support the creation of engaging and interactive learning documents and presentations. In response to this potential, a community service program was carried out to train students of SMKN 5 Pekanbaru in utilizing Gamma AI. The training aimed to equip participants with fundamental knowledge, practical skills, and improved digital literacy to face the challenges of the digital era. The results of the program indicated a significant increase in students’ understanding of AI concepts, their ability to use Gamma AI effectively, and their motivation to further develop their skills. This activity also produced tangible outputs in the form of media publication and submission to a community service journal.
VIRAL ATAU TENGGELAM? STRATEGI KOMUNIKASI DIGITAL PADA PROMOSI RBR 2025 DI INSTAGRAM Ohara, Muammar Revnu; Turnandes, Yogo; Vebby, Vebby
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4107

Abstract

Abstract: This study aims to analyze digital communication strategies used in the RBR 2025 promotional campaign through the Instagram platform. Employing a qualitative case study approach, the research explores communication practices applied by three actively involved promotional accounts during the campaign. Data were collected through post observation, in-depth interviews with social media managers, and digital content analysis. The results reveal that visual storytelling, the use of Reels features, thematic hashtags, and collaboration with micro-influencers contributed significantly to audience engagement. However, challenges were found in maintaining message consistency and adapting to Instagram's algorithm dynamics. The study concludes that the success of digital promotion is closely related to the ability to adapt to user interaction patterns and mastery of platform-specific content formats. Keyword: digital communication; Instagram; campaign promotion; RBR 2025; content strategy Abstrak: Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital yang digunakan dalam kampanye promosi RBR 2025 melalui platform Instagram. Dengan pendekatan kualitatif studi kasus, penelitian ini menelusuri praktik komunikasi yang diterapkan oleh tiga akun promosi yang aktif selama rangkaian kampanye. Teknik pengumpulan data dilakukan melalui observasi unggahan, wawancara mendalam dengan pengelola akun media sosial, serta analisis konten digital. Hasil penelitian menunjukkan bahwa strategi berbasis storytelling visual, pemanfaatan fitur Reels, penggunaan hashtag tematik, dan kolaborasi dengan mikro-influencer berkontribusi terhadap peningkatan keterlibatan audiens. Namun demikian, terdapat kendala dalam kesinambungan pesan serta adaptasi terhadap dinamika algoritma Instagram. Penelitian ini menyimpulkan bahwa keberhasilan promosi digital sangat dipengaruhi oleh kemampuan adaptasi terhadap pola interaksi pengguna dan penguasaan format konten platform. Kata kunci: komunikasi digital; Instagram; promosi kampanye; RBR 2025; strategi
@Maksudas_Id and Visual Narrative: Digital Branding Strategy in Pekanbaru Vebby, Vebby; Revnu, Muammar
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1518

Abstract

This study aims to analyze the visual narrative-based digital branding strategy implemented by the Instagram account @maksudas_id as a representation of creative local marketing practices in Pekanbaru. Using a qualitative case study approach, data were collected through content observation, visual element analysis, and open interviews with the account manager. The findings reveal that narrative visual strength, consistent color tones, and cultural themes are key to attracting attention and organically building brand identity. Collaboration with local communities and the use of features such as Reels and Stories also enhanced audience engagement. The study concludes that @maksudas_id successfully integrates visual elements, locality, and storytelling as an effective digital branding strategy in the age of visual marketing.
Co-Authors Afriansyah Afriansyah Afriansyah Al Farasy Syam, Febrizal Manahan, Marcelius Raja Novendra, Rizki Nugroho, Gilang Ohara, Muammar Revnu Rahmat Hidayat Revnu, Muammar Turnades, Yogo Turnandes, Yogo