Garuda - Garba Rujukan Digital

Tinjauan Pustaka Sistematis : Strategi Digital Marketing Novendra, Rizki; Turnandes, Yogo; Vebby, Vebby; Nugroho, Gilang; Ohara, Muammar Revnu; Manahan, Marcelius Raja
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5813

This research conducted systematic literature observations on digital marketing strategies using the PRISMA diagram protocol to filter articles from the Scopus database. Research methods include data extraction, initial data collection, data inclusion, and answering research questions. Of the 200 articles registered in Scopus, 91 articles were selected for review. This research has three main questions: how is the evolution of digital marketing strategies, what is the impact, and what technologies or tools are used.The results show that the evolution of digital marketing strategies starts from the Web 1.0 to Web 4.0 Era, characterized by the internet, search engines, social media, mobile marketing, big data and analytics, as well as (AI) and machine learning. Digital marketing strategies have a significant impact on business decision making, improved performance, and reach through influencers. The most frequently used tools are SEO (15%), email marketing (20%), Google Analytics (34%), AI (21%), IoT (2%), and big data (8%).

Pelatihan Membuat Media Pembelajaran Interaktif Kepada Guru SMKN 8 Pekanbaru Menggunakan Canva Hardianto, Roki; Wirdahchoiriah, Wirdahchoiriah; Ohara, Muammar Revnu
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2023): Juni 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i1.6168

The rapid development of information technology has made the order of life change drastically. The development of social media is a branch of the development of information technology into an extraordinary phenomenon. Content creators have sprung up from both professionals and amateurs who are still in the curious stage. SMKN 8 Pekanbaru is one of the pioneer schools that has a major that is close to the development of content creators. Training activities make content creators necessary for students as an initial provision. Community Service activities have been carried out at the school on December 14, 2022 for students and have succeeded in increasing student understanding from the results of the questionnaire measurements provided. Students successfully create social media content using https://www.canva.com/. The output of activities is in the form of news of activities published on news portals and scientific journals published in national community service journals.

VIRAL ATAU TENGGELAM? STRATEGI KOMUNIKASI DIGITAL PADA PROMOSI RBR 2025 DI INSTAGRAM Ohara, Muammar Revnu; Turnandes, Yogo; Vebby, Vebby
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4107

Abstract: This study aims to analyze digital communication strategies used in the RBR 2025 promotional campaign through the Instagram platform. Employing a qualitative case study approach, the research explores communication practices applied by three actively involved promotional accounts during the campaign. Data were collected through post observation, in-depth interviews with social media managers, and digital content analysis. The results reveal that visual storytelling, the use of Reels features, thematic hashtags, and collaboration with micro-influencers contributed significantly to audience engagement. However, challenges were found in maintaining message consistency and adapting to Instagram's algorithm dynamics. The study concludes that the success of digital promotion is closely related to the ability to adapt to user interaction patterns and mastery of platform-specific content formats. Keyword: digital communication; Instagram; campaign promotion; RBR 2025; content strategy Abstrak: Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital yang digunakan dalam kampanye promosi RBR 2025 melalui platform Instagram. Dengan pendekatan kualitatif studi kasus, penelitian ini menelusuri praktik komunikasi yang diterapkan oleh tiga akun promosi yang aktif selama rangkaian kampanye. Teknik pengumpulan data dilakukan melalui observasi unggahan, wawancara mendalam dengan pengelola akun media sosial, serta analisis konten digital. Hasil penelitian menunjukkan bahwa strategi berbasis storytelling visual, pemanfaatan fitur Reels, penggunaan hashtag tematik, dan kolaborasi dengan mikro-influencer berkontribusi terhadap peningkatan keterlibatan audiens. Namun demikian, terdapat kendala dalam kesinambungan pesan serta adaptasi terhadap dinamika algoritma Instagram. Penelitian ini menyimpulkan bahwa keberhasilan promosi digital sangat dipengaruhi oleh kemampuan adaptasi terhadap pola interaksi pengguna dan penguasaan format konten platform. Kata kunci: komunikasi digital; Instagram; promosi kampanye; RBR 2025; strategi

The Role of Social Media in Educational Communication Management Ohara, Muammar Revnu
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 2 (2023): August 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i2.25

Social media has experienced rapid development and become an important part of people's daily lives. This phenomenon has also impacted the world of education, where educational institutions and students are increasingly using social media as a means of communicating and interacting. This research aims to dig deeper into how social media can be optimised to strengthen educational communication effectively while addressing the potential risks that arise. The current research type is qualitative. Data collection techniques include listening and recording important information to conduct data analysis through data reduction, data display, and conclusion drawing. This study found that social media has a significant role in educational communication management. By facilitating information sharing, collaboration, active participation and professional development, social media has changed the way we interact and learn in this digital era. However, the use of social media also brings challenges related to invalid information, privacy, cyberbullying and online bullying.

Revolutionary Marketing Strategy: Optimising Social Media Utilisation as an Effective Tool for MSMEs in the Digital Age Ohara, Muammar Revnu; Suparwata, Dewa Oka; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.125

The development of information technology, especially in the field of social media, has created a new paradigm in the business world. Micro, Small, and Medium Enterprises (MSMEs) as the backbone of the national economy, need to adapt to these changes to be able to compete in an increasingly complex digital era. This research aims to identify revolutionary marketing strategies that can help MSMEs optimise the utilisation of social media as an effective tool in facing the challenges of the digital era. This research method is a descriptive qualitative literature review that uses primary data sources from scholarly articles found through Google Scholar. This research will conduct an in-depth analysis of relevant and current literature that has been published in the 2021-2023 timeframe. The study results show that revolutionary marketing strategies through optimising the use of social media have proven to be a solid foundation for the success of Micro, Small and Medium Enterprises (MSMEs) in the digital era. Through this approach, MSMEs can build stronger relationships with customers, increase brand visibility, and expand market share. By understanding the target audience, creating creative content, utilising innovative features, and building online communities, MSMEs can transform into key players in a rapidly changing market.

Pelatihan Membuat Media Pembelajaran Interaktif Kepada Guru SMKN 8 Pekanbaru Menggunakan Canva Hardianto, Roki; Wirdahchoiriah, Wirdahchoiriah; Ohara, Muammar Revnu
Jurnal Dedikasia : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2023): Juni 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/dedikasia.v3i1.6168

The rapid development of information technology has made the order of life change drastically. The development of social media is a branch of the development of information technology into an extraordinary phenomenon. Content creators have sprung up from both professionals and amateurs who are still in the curious stage. SMKN 8 Pekanbaru is one of the pioneer schools that has a major that is close to the development of content creators. Training activities make content creators necessary for students as an initial provision. Community Service activities have been carried out at the school on December 14, 2022 for students and have succeeded in increasing student understanding from the results of the questionnaire measurements provided. Students successfully create social media content using https://www.canva.com/. The output of activities is in the form of news of activities published on news portals and scientific journals published in national community service journals.

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