Article Per Year (5 Year)
p-Index From 2020 - 2025
3.731
P-Index
This Author published in this journals
All Journal Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS JEMPER (Jurnal Ekonomi Manajemen Perbankan) TECHNO-SOCIO EKONOMIKA The Kalimantan Social Studies Journal Komitmen : Jurnal Ilmiah Manajemen International Journal of Management Science and Information Technology (IJMSIT) ADPEBI International Journal of Business and Social Science Husnayain Business Review Journal of Social And Economics Research Journal of Mandalika Literature IIJSE Adpebi International Journal of Multidisciplinary Sciences International Journal of Management and Business Applied journal of social and economic research Atestasi : Jurnal Ilmiah Akuntansi
Surjono, Welly
Universitas Sangga Buana
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Almana : Jurnal Manajemen dan Bisnis

 1 
The Relationship Between Influencer Engagement in Improving Marketing Performance Through Instagram Social Media as Mediating Variable   Surjono, Welly
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2722

Abstract

Influencer engagement through Instagram social media is becoming increasingly popular as a marketing strategy by MSMEs.This study aims to analyze the relationship between influencer engagement in improving marketing performance, with Instagram social media as a mediating variable. Influencer engagement has become an effective marketing strategy for many companies, especially in the context of MSMEs. This study uses a quantitative survey method involving respondents consisting of 125 MSME actors. Data processing was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to test the hypothesis regarding the effect of influencer engagement on marketing performance through interactions on Instagram social media. The results showed that influencer engagement significantly affects marketing performance, directly and indirectly through Instagram social media as a mediating variable. This finding emphasizes the importance of collaboration with influencers and optimizing the use of Instagram social media to increase brand awareness, engagement, and ultimately, sales.
Co-Authors Aprianti, Ine Dewi, Resta Mustika EDDY JUSUF Hafdriani , Al-nissya Horas Djulius Johan, Ahmad Nova Roslina Firdaus, Nova Oka Reza Aditya Popo Suryana Purnamawati, Hilda Putri, Wenti Frisca Septiani Rizaldi Surya Rizaldi Suryawinangun Putra Saepudin - Saepudin Saepudin Sukiman, Iyan Tedy Ginanjar K.I Tevi Leviany Ulfha, Sri Maria Umi Narimawati