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STRATEGI RESILIENSI PELAKU PARIWISATA DALAMMENGHADAPI KRISIS COVID-19 DI KAWASAN PARIWISATA UBUD Yanti, Ayu Suwita; Aditya, I Wayan Putra
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v3i3.1388

Abstract

The emergence of the COVID-19 pandemic has paralyzed the tourism sector, especially the Ubud Tourism Area. The COVID-19 pandemic has been declared a non-natural national disaster. Ubud tourism actors carried out various strategies to survive the COVID-19 pandemic, and began to adapt to the new normal. This study analyzes the resilience strategy of tourism actors in dealing with the COVID-19 crisis in the Ubud Tourism Area. This study aims to examine the resilience strategies of Ubud tourism actors in dealing with difficult situations and the implications that arise due to the COVID-19 pandemic. This research was conducted in the Ubud tourism area with data collection locations in Ubud Central and Sayan Tourism Village. The relevant research approach used in this study is a qualitative approach with a case study research strategy. Data were collected through observation, interviews, and documentation. The results of this study concludes that the implementation of wellness tourism in Ubud greatly supports Ubud tourism, which had experienced a downturn due to the COVID-19 pandemic. The implications that arise due to the COVID-19 pandemic in the Ubud tourism area are changes in people's consumption patterns, the increasing development of wellness tourism, and the development of local businesses to support wellness tourism in Ubud.
From Hotel to Connection: Meningkatkan Komunikasi Global Karyawan Hotel Melalui Bahasa Mandarin di Platinum Hotel Jimbaran Beach Bali Agustina, Arik; Aprinica, Ini Putu Isha; Dewi, I Gusti Ayu Melistyari; Kesumayathi, Ida Ayu Gayatri; Yanti, Ayu Suwita
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.1102

Abstract

Language is used as a means of communication. Through the Mandarin language training program, it is hoped that Mandarin proficiency will improve global communication among hotel employees at Platinum Hotel Jimbaran Beach, Bali. The method implemented is a preliminary study through interviews, material preparation, Mandarin language training, evaluation, and reporting. Participants numbered 30 Platinum Hotel Jimbaran Beach employees, consisting of the Housekeeping, Front Office, F&B Service, Human Resources, Engineering, and Sales & Marketing Departments. Through this program, hotel employees are equipped with foreign language skills, namely Mandarin, which can be used as a medium of communication with tourists at the hotel. The Mandarin language training conducted at Platinum Hotel Jimbaran Beach Bali, successfully improved the basic communication skills of employees in interacting with Mandarin-speaking guests.
Peran Digital Upskilling Dan Reskilling Dalam Peningkatan Kapabilitas Sdm Pariwisata Yanti, Ayu Suwita
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The accelerated development of digital technologies has generated significant implications for human resource management practices within the tourism industry. These changes necessitate continuous adjustments in workforce competencies to effectively respond to increasingly complex and technology-driven industry dynamics. Within the framework of Industry 5.0, digital transformation is no longer understood merely as an effort to optimize operational efficiency, but rather as a strategic process aimed at reinforcing the role of humans as the central actors of innovation, oriented toward human values and sustainability. This article aims to comprehensively examine the role of digital upskilling and reskilling as strategic approaches to developing tourism human resource capabilities in response to the adoption of digital technologies, artificial intelligence, and shifts in tourist preferences and behaviors. The study employs a literature review approach by analyzing various empirical and conceptual studies relevant to human resource development, digital transformation, and sustainable tourism. The findings indicate that digital upskilling and reskilling play a strategic role in shaping core competencies of tourism human resources that are adaptive, creative, and highly competitive. Beyond enhancing digital technical skills, these approaches also contribute to strengthening social, cognitive, and innovative capabilities among tourism workers. The study underscores that the development of tourism human resources aligned with the principles of human-centric innovation is a critical prerequisite for ensuring the sustainability and competitiveness of the tourism industry in the era of Industry 5.0.
Analisis Kelembagaan Pengelolaan Desa Wisata Bongkasa Pertiwi, Badung, Bali dan Implikasi Terhadap Keberlanjutan Pariwisata Berbasis Komunitas Darsana, I Made; Yanti, Ayu Suwita; Mariani, Ni Wayan Rena; Kartimin, I Wayan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5729

Abstract

Desa Wisata Bongkasa Pertiwi di Kabupaten Badung, Bali, merupakan salah satu destinasi yang berkembang pesat dengan mengandalkan potensi alam, budaya, dan aktivitas wisata berbasis komunitas. Namun, perkembangan tersebut dihadapkan pada tantangan kelembagaan, khususnya terkait ketiadaan badan pengelola formal, lemahnya koordinasi antar-aktor, keterbatasan kapasitas sumber daya manusia, serta belum optimalnya mekanisme partisipasi dan akuntabilitas. Penelitian ini bertujuan menganalisis struktur kelembagaan formal dan informal, peran aktor lokal, mekanisme partisipasi masyarakat, serta kapasitas sumber daya manusia dalam pengelolaan Desa Wisata Bongkasa Pertiwi, serta merumuskan model kelembagaan yang mendukung keberlanjutan pariwisata berbasis komunitas. Penelitian menggunakan pendekatan studi kasus kualitatif dengan teknik pengumpulan data berupa wawancara mendalam terhadap 20 informan kunci, observasi partisipatif, dan analisis dokumen regulasi serta perencanaan desa. Hasil penelitian menunjukkan bahwa pengelolaan pariwisata masih bersifat fragmentaris dan belum terlembagakan secara formal dalam suatu Badan Pengelola Desa Wisata yang mandiri. Koordinasi antar pemerintah desa, banjar adat, pelaku usaha wisata, dan mitra eksternal masih berjalan secara sporadis, sementara kapasitas manajerial, pemasaran digital, dan kemampuan bahasa asing masyarakat relatif terbatas. Partisipasi masyarakat telah berlangsung melalui struktur banjar dan kelompok usaha lokal, namun belum terintegrasi secara optimal dalam perencanaan dan pengambilan keputusan strategis. Berdasarkan temuan tersebut, penelitian ini merekomendasikan pembentukan Badan Pengelola Desa Wisata formal, penguatan forum musyawarah partisipatif, program peningkatan kapasitas masyarakat, serta penerapan sistem akuntabilitas dan reinvestasi yang transparan. Model kelembagaan kolaboratif ini diharapkan mampu memperkuat keberlanjutan ekonomi, sosial-budaya, dan lingkungan Desa Wisata Bongkasa Pertiwi.
From Hotel to Connection: Meningkatkan Komunikasi Global Karyawan Hotel Melalui Bahasa Mandarin di Platinum Hotel Jimbaran Beach Bali Agustina, Arik; Aprinica, Ini Putu Isha; Dewi, I Gusti Ayu Melistyari; Kesumayathi, Ida Ayu Gayatri; Yanti, Ayu Suwita
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.1102

Abstract

Language is used as a means of communication. Through the Mandarin language training program, it is hoped that Mandarin proficiency will improve global communication among hotel employees at Platinum Hotel Jimbaran Beach, Bali. The method implemented is a preliminary study through interviews, material preparation, Mandarin language training, evaluation, and reporting. Participants numbered 30 Platinum Hotel Jimbaran Beach employees, consisting of the Housekeeping, Front Office, F&B Service, Human Resources, Engineering, and Sales & Marketing Departments. Through this program, hotel employees are equipped with foreign language skills, namely Mandarin, which can be used as a medium of communication with tourists at the hotel. The Mandarin language training conducted at Platinum Hotel Jimbaran Beach Bali, successfully improved the basic communication skills of employees in interacting with Mandarin-speaking guests.