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All Journal International Journal of Islamic Economics and Finance (IJIEF) Journal of Islamic Monetary Economics and Finance Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Ibtida: Media Komunikasi Hasil Penelitain Pendidikan Guru Madrasah Ibtidaiyah International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) DA'WA: Jurnal Bimbingan Penyuluhan & Konseling Islam Jurnal Ekonomi, Bisnis dan Manajemen International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Inisiasi
Windari
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Social Sciences Veterinary Other

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Journal : Journal of Islamic Monetary Economics and Finance

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IS IMPULSIVE BUYING FOR MUSLIM FASHION PRODUCTS INVARIABLY FOLLOWED BY POST-PURCHASE REGRET? THE ROLE OF S-O-R THEORY Hasibuan, Abdul Nasser; Afandi, Ahmad; Windari
Journal of Islamic Monetary Economics and Finance Vol. 11 No. 3 (2025)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v11i3.2074

Abstract

The growth of e-commerce has not only expanded the Muslim fashion industry but also fostered impulsive buying among customers. This article analyses the behaviour of Muslim customers using the S-O-R model to detect impulsive buying and subsequently post-purchase regret.  In the analysis, we consider the role of religiosity in the link between the two. We collect data via self-administered questionnaires from 312 Muslim respondents and apply Partial Least Square structural equation modelling (PLS-SEM) to analyse the data using AMOS version 24.0. The results suggest that scarcity cues, fear of missing out, and live commerce have a significant influence on impulsive buying. Additionally, scarcity cues can lead to fear of missing out, based on their positive worth. The impulsive buying also invariably culminates in post-purchase regret. However, religion weakens the link between impulsive buying and post-purchase regret.  Religiosity also reduces post-purchase regret. The results of our study can help authorities in understanding purchasing behavior of Muslims and consequently crafting initiatives to encourage purposeful purchase of fashions by Muslims.
Co-Authors Abdul Nasser Hasibuan Ahmad Afandi Ahmad Fahruzi Harahap Ali Hardana Annajih, Moh Ziyadul Haq Azhari Akmal Tarigan DEDE RUSLAN Dwi Putri Handayani Miswar Muhammad Syukri Albani Nasution Musyaffa, A.A Nuranto Nurjannah Rahmadana, Muhammad Fitri Rifai, Rochiyatin Ruslina Dwi Wahyuni Sulaiman Efendi Siregar Utari, Nita Aprilia Wahyuningtyas, Ika Panggih Zahrial, Sofian