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All Journal Neo-Bis Jurnal Ilmu Manajemen (JIMMU) Journal Koperasi Dan Manajemen Journal of Management and Digital Business Journal of Sharia (JOSH) Asian Journal Science and Engineering Journal of Artificial Intelligence and Digital Business E-JRM Indo-Fintech Intellectuals: Journal of Economics and Business West Science Journal Economic and Entrepreneurship Journal of Business Management and Economic Development Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Currency Journal of Economic and Business
Fuji Santoso
Universitas Negeri Malang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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ANALISIS MEDIASI PRESTASI BELAJAR PADA PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN MAHASISWA (STUDI PADA MAHASISWA UNIVERSITAS ISLAM MALANG). Fuji Santoso
Jurnal Ilmu Manajemen (JIMMU) Vol 5, No 1 (2020): MARET
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (81.277 KB) | DOI: 10.33474/jimmu.v5i1.4126

Abstract

Tujuan penelitian ini untuk Menganalisis Mediasi Prestasi Belajar Pada Pengaruh Kualitas Layanan Terhadap Kepuasan Mahasiswa (Studi Pada Mahasiswa Universitas Islam Malang). Dimana Kualitas Layanan sebagai variabel X terdiri dari enam variabel, yaitu Layanan Fisik (tangible), Kehandalan (reability), Ketanggapan (responsive), Jaminan (assurance), Empati (empathy) dan System Informasi. Populasi dalam penelitian ini adalah seluruh Mahasiswa UNISMA. Maka penelitian ini adalah penelitian Kuantitatif, yang menggunakan metode survai dengan mengambil sampel dari suatu populasi dan menggunakan angket atau kuesioner sebagai alat pengumpul data yang utama, dengan jumalah 175 responden. Teknik analisis data dalam penelitian ini menggunakan Uji instumen, Uji Normalitas, Analisis Data, Uji Hipotesis Uji t dan Sobel. software Program SPSS versi 16 For Windows.Hasil penelitian menunjukkan bahwa Kualitas Layanan Fisik (tangible), Layanan Kehandalan (reability), Layanan Ketanggapan (Responsive), layanan jaminan (assurance) dan Layanan Empati (empathy) tidak berpengaruh dan tidak signifikan terhadap Prestasi Belajar, hanya Layanan Kehandalan (reability) berpengaruh dan signifikan terhadap Prestasi Belajar. Hasil penelitian menunjukkan bahwa layanan fisik (tangible), layanan kehandalan (reability), Layanan Ketanggapan (Responsive), layanan jaminan (assurance) dan Layanan Empati (empathy) tidak berpengaruh dan tidak signifikan terhadap Kepuasan Mahasiswa hanya Layanan informasi system yang berpengaruh dan signifikan terhadap Kepuasan Mahasiswa. Hasil penelitian menunjukkan bahwa Prestasi Belajar berpengaruh dan signifikan terhadap Kepuasan Mahaiswa. Prestasi Belajar Tidak Memediasi Pengaruh Kualitas Layanan layanan fisik (tangible), Layanan Ketanggapan (Responsive), layanan jaminan (assurance), Layanan Empati (empathy) dan informasi syst.em Pada Kepuasan Mahasiswa, Prestasi Belajar Memediasi Pengaruh Kualitas Layanan Kehandalan (reability) Pada Kepuasan Mahasiswa. Kata Kunci: Layanan, Fasilitas, Layanan Fisik, Kehandalan, Ketanggapan, Jaminan, Empati, System Informasi, Prestasi Belajar dan Kepuasan Mahasiswa. The purpose of this study is to Analyze the Mediation of Learning Achievements in the Effect of Service Quality on Student Satisfaction (Study of Malang Islamic University Students).  Where Service Quality as variable X consists of six variables, namely physical services, reliability, responsiveness, assurance, empathy and information systems.  The population in this study were all UNISMA students.  So this research is quantitative research, which uses survey methods by taking samples from a population and using questionnaires or questionnaires as the main data collection tool, with a total of 175 respondents.  The data analysis technique in this study used the Instrument Test, Normality Test, Data Analysis, Test of Hypothesis T and Sobel.  SPSS version 16 For Windows software program. The results showed that the quality of physical services, service reliability, service responsiveness, assurance services and services Empathy had no effect and were not significant towards Learning Achievement, only the service Reliability influential and significant to Learning Achievement.  The results showed that tangible services, reliability services, responsiveness services, assurance services and Empathy services did not influence and were not significant towards Student Satisfaction, only information system services that had an effect on and significantly affected Student Satisfaction.  The results of the study showed that Learning Achievement had significant and significant effect on Student Satisfaction.  Learning Achievement Does Not Mediate the Effect of Physical Service Quality, Responsiveness, Assurance services, Empathy Service and information system on Student Satisfaction, Learning Achievement Mediates the Effect of Service Quality Reliability on Student Satisfaction. Keywords: Services, Facilities, Physical Services, Reliability, Responsiveness, Assurance, Empathy, Information Systems, Learning Achievement and Student Satisfaction.
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN MAHASISWA FAKULTAS EKONOMI ANGKATAN 2014-2016 UNIVERSITAS ISLAM MALANG Fuji Santoso; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 08 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.359 KB)

Abstract

AbstractThe purpose of this study is to know and analyze how the Influence ofService Quality And Facilities To Student Satisfaction Faculty of EconomicsAngakatan 2014-2016 Islamic University of Malang. The population in this studyis all students of the Faculty of Economics UNISMA. This research used surveymethod by taking sample from a population and using questionnaire as main datacollecting tool, with number 95 respondents. Analytical techniques in this studyusing multiple linear regression.The results showed that partially Variable Service Quality and Facilitieshave a positive and significant effect on Student Satisfaction. While simultaneously that Variable Service Quality and Facility Variable have positive and significanteffect to Student Satisfaction Variables.Keywords: Service Kuliah, Facilities, and Student Satisfaction
ANALISIS MEDIASI PRESTASI BELAJAR PADA PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN MAHASISWA (STUDI PADA MAHASISWA UNIVERSITAS ISLAM MALANG). Fuji Santoso
Jurnal Ilmu Manajemen (JIMMU) Vol. 5 No. 1 (2020)
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v5i1.4126

Abstract

Tujuan penelitian ini untuk Menganalisis Mediasi Prestasi Belajar Pada Pengaruh Kualitas Layanan Terhadap Kepuasan Mahasiswa (Studi Pada Mahasiswa Universitas Islam Malang). Dimana Kualitas Layanan sebagai variabel X terdiri dari enam variabel, yaitu Layanan Fisik (tangible), Kehandalan (reability), Ketanggapan (responsive), Jaminan (assurance), Empati (empathy) dan System Informasi. Populasi dalam penelitian ini adalah seluruh Mahasiswa UNISMA. Maka penelitian ini adalah penelitian Kuantitatif, yang menggunakan metode survai dengan mengambil sampel dari suatu populasi dan menggunakan angket atau kuesioner sebagai alat pengumpul data yang utama, dengan jumalah 175 responden. Teknik analisis data dalam penelitian ini menggunakan Uji instumen, Uji Normalitas, Analisis Data, Uji Hipotesis Uji t dan Sobel. software Program SPSS versi 16 For Windows.Hasil penelitian menunjukkan bahwa Kualitas Layanan Fisik (tangible), Layanan Kehandalan (reability), Layanan Ketanggapan (Responsive), layanan jaminan (assurance) dan Layanan Empati (empathy) tidak berpengaruh dan tidak signifikan terhadap Prestasi Belajar, hanya Layanan Kehandalan (reability) berpengaruh dan signifikan terhadap Prestasi Belajar. Hasil penelitian menunjukkan bahwa layanan fisik (tangible), layanan kehandalan (reability), Layanan Ketanggapan (Responsive), layanan jaminan (assurance) dan Layanan Empati (empathy) tidak berpengaruh dan tidak signifikan terhadap Kepuasan Mahasiswa hanya Layanan informasi system yang berpengaruh dan signifikan terhadap Kepuasan Mahasiswa. Hasil penelitian menunjukkan bahwa Prestasi Belajar berpengaruh dan signifikan terhadap Kepuasan Mahaiswa. Prestasi Belajar Tidak Memediasi Pengaruh Kualitas Layanan layanan fisik (tangible), Layanan Ketanggapan (Responsive), layanan jaminan (assurance), Layanan Empati (empathy) dan informasi syst.em Pada Kepuasan Mahasiswa, Prestasi Belajar Memediasi Pengaruh Kualitas Layanan Kehandalan (reability) Pada Kepuasan Mahasiswa. Kata Kunci: Layanan, Fasilitas, Layanan Fisik, Kehandalan, Ketanggapan, Jaminan, Empati, System Informasi, Prestasi Belajar dan Kepuasan Mahasiswa. The purpose of this study is to Analyze the Mediation of Learning Achievements in the Effect of Service Quality on Student Satisfaction (Study of Malang Islamic University Students).  Where Service Quality as variable X consists of six variables, namely physical services, reliability, responsiveness, assurance, empathy and information systems.  The population in this study were all UNISMA students.  So this research is quantitative research, which uses survey methods by taking samples from a population and using questionnaires or questionnaires as the main data collection tool, with a total of 175 respondents.  The data analysis technique in this study used the Instrument Test, Normality Test, Data Analysis, Test of Hypothesis T and Sobel.  SPSS version 16 For Windows software program. The results showed that the quality of physical services, service reliability, service responsiveness, assurance services and services Empathy had no effect and were not significant towards Learning Achievement, only the service Reliability influential and significant to Learning Achievement.  The results showed that tangible services, reliability services, responsiveness services, assurance services and Empathy services did not influence and were not significant towards Student Satisfaction, only information system services that had an effect on and significantly affected Student Satisfaction.  The results of the study showed that Learning Achievement had significant and significant effect on Student Satisfaction.  Learning Achievement Does Not Mediate the Effect of Physical Service Quality, Responsiveness, Assurance services, Empathy Service and information system on Student Satisfaction, Learning Achievement Mediates the Effect of Service Quality Reliability on Student Satisfaction. Keywords: Services, Facilities, Physical Services, Reliability, Responsiveness, Assurance, Empathy, Information Systems, Learning Achievement and Student Satisfaction.
Creativity in Marketing: MSMEs Innovative Steps in Attracting Consumers Fuji Santoso; Sudarmiatin Sudarmiatin; Ludi Wishnu Wardana
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.371

Abstract

Growth and success of micro, small and medium-sized enterprises (SMEs) are heavily influenced by product creativity and innovation. MSMES must develop high-quality goods to face increasing competition. These products must be able to meet the needs and demands of the changing market. The aim of this research is to identify progress in MSMEs products and emerging challenges. These small often have difficulties when it comes to product development; they still rely on old products for innovation, lack adequate capital, and do not have the right approach to developing their products. If a business wants to survive, they have to keep creating new products. Most of the income comes from MSMES, because the economy of the community can be helped by the existence of MSMES. But MSMES today is still limited in the presence of borrowing capital, because there are still many MSMES that have not been touched by the financial institutions. 
Analysis of the influence of Multichannel Marketing Strategy in the 5.0 era: Integrating Online and Offline for Optimal Results Santoso, Fuji; Sudarmiatin, Sudarmiatin
Journal of Business Management and Economic Development Том 2 № 02 (2024): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.843

Abstract

This research aims to analyze the influence of multichannel marketing strategies in the 5.0 era that integrate online and offline to achieve optimal results. Multichannel marketing has become an important approach in the face of advances in digital technology and growing connectivity. The integration of online and offline in a multichannel marketing strategy allows companies to reach a wider range of consumers, provide consistent and holistic experiences, and leverage data and analytics to understand consumer preferences and behaviors. However, implementing a multichannel marketing strategy is not easy and requires adequate technological infrastructure, skilled human resources, and good coordination. This research method will use a quantitative approach by collecting data from respondents consisting of consumers who have interacted with multichannel marketing strategies. The results of this study provide insights into the importance of online and offline integration in multichannel marketing strategies in the 5.0 era, as well as practical implications for companies in optimizing their marketing efforts. This research can be an important reference for companies that want to improve their marketing performance by leveraging the power of both channels.
Pengaruh Harga, Kualitas Layanan Dan E-Promotion Terhadap Minat Beli Konsumen Shopee Santoso, Fuji; Puji Handayati; Arief Noviarakhman Zagladi
JOURNAL KOPERASI DAN MANAJEMEN Vol 4 No 02 (2023): JOURNAL KOPERASI DAN MANAJEMEN
Publisher : STIEKOP MALANG PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52838/komastie.v4i02.208

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh Harga, Kualitas Layanan dan E-Promotion terhadap Minat Beli Konsumen. Metode penelitian yang digunakan adalah kuntitatif dengan menggunakan alat analisis statistik. Sampel penelitian menggunakan 100 responden dari Masyarakat Kec. Sampang Kab. Sampang yang melakukan pembelian melalui platform Shopee. Metode pengumpulan data adalah dengan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa secara simultan harga, kualitas layanan, dan e-promotion berpengaruh terhadap minat beli konsumen. Dan secara parsial Kualitas Layanan berpengaruh terhadap minat beli konsumen, sedangkan harga dan e-Promotion berpengaruh tidak terhadap minat beli konsumen.
Ekonomi Kreatif: Pemahaman Lingkungan Pemasaran Bagi Siswa Siswi SMA Negeri 3 Sampang Fuji Santoso; Faisol Faisol
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i3.1002

Abstract

This community service activity focuses on increasing the understanding of SMA Negeri 3 Sampang students regarding the marketing environment in the context of the creative economy. The creative economy, as a sector that is increasingly developing and important in the global economy. This program is designed to provide students with in-depth insight into marketing concepts and their applications in the creative economy through various educational activities. This community service method involves seminars and interactive discussions that cover materials such as market analysis, marketing strategies, and case studies in the creative industry. This activity is expected to help students understand how to apply marketing principles in their own creative projects and how to take advantage of opportunities that exist in the market. The results of this community service show an increase in students' understanding of the basics of marketing and its application in the creative economy. Program participants report that they feel better prepared to apply the knowledge gained in their creative projects and take advantage of opportunities in the creative economy. Therefore, this activity recommends further development and continuity in the implementation of similar programs to strengthen students' knowledge and skills in facing future challenges and opportunities
Strategi Marketing Mix (Product, Promotion, Price, Place) Dalam Meningkatkan Loyalitas Pelanggan Perspektif Umkm Sumenep Kota Ahmadi, Dedy; Ainorrofiqie, Ainorrofiqie; Santoso, Fuji
Neo-Bis Vol 13, No 2 (2024): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v13i2.28905

Abstract

Penelitian ini bertujuan untuk menganalisis strategi marketing mix (product, promotion, price, place) dalam meningkatkan loyalitas pelanggan pada UMKM di Sumenep Kota dengan menggunakan metode Systematic Literature Review (SLR). Kajian ini mengintegrasikan hasil-hasil penelitian terdahulu yang relevan untuk mengidentifikasi faktor-faktor kunci yang memengaruhi loyalitas pelanggan melalui pendekatan pemasaran. Penelusuran literatur dilakukan melalui basis data daring dengan kriteria inklusi dan eksklusi yang ketat. Hasil penelitian menunjukkan bahwa kombinasi yang tepat dari elemen marketing mix dapat secara signifikan meningkatkan loyalitas pelanggan. Produk berkualitas, promosi yang efektif, harga kompetitif, dan distribusi yang strategis merupakan komponen utama yang berkontribusi pada keberhasilan UMKM. Implikasi praktis dari penelitian ini adalah perlunya UMKM untuk terus berinovasi dan menyesuaikan strategi pemasaran mereka dengan kebutuhan pasar.
Pengaruh Kualitas Layanan dan Inovasi Produk terhadap Kepuasan Pelanggan dalam Meningkatkan Daya Saing UMKM di Sektor Pariwisata Santoso, Fuji; Faisol, Faisol; Haryansyah, Septian Eko
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2543

Abstract

enelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan inovasi produk terhadap kepuasan pelanggan serta dampaknya dalam meningkatkan daya saing UMKM di sektor pariwisata. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei pada UMKM di daerah wisata Pulau Desa Mandangin, Kabupaten Sampang. Data diperoleh melalui kuesioner yang disebarkan kepada 100 responden. Hasil penelitian menunjukkan bahwa kualitas layanan dan inovasi produk secara signifikan berpengaruh terhadap kepuasan pelanggan, yang pada gilirannya meningkatkan daya saing UMKM. Penelitian ini memberikan kontribusi dalam memberikan rekomendasi strategi pemasaran dan inovasi bagi UMKM di sektor pariwisata.
The Mediating Role of Trust in The Relationship Between Online Advertising and Purchase Decision in E-Commerce: A Study on Seblak Chips Products in Shopee Santoso, Fuji; Sudarmiatin, Sudarmiatin
Asian Journal Science and Engineering Vol. 4 No. 1 (2025): Asian Journal Science and Engineering
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/ajse.v4i1.1912

Abstract

The growth of e-commerce has transformed consumer shopping behavior, making online advertising a vital marketing tool. However, trust remains a critical factor in influencing consumer decisions in the digital marketplace. This study aims to examine the effect of online advertising on purchase decisions, with trust as a mediating variable. The research employed a quantitative method using a survey of 120 Shopee users who had purchased Seblak chips in the past three months. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The findings show that online advertising has a significant positive effect on trust, and trust significantly influences purchase decisions. Furthermore, trust mediates the relationship between online advertising and purchase decisions. These results imply that trust plays a pivotal role in enhancing the effectiveness of online advertising in e-commerce. Business owners should not only focus on creating attractive advertisements but also prioritize building consumer trust through transparent and consistent communication.
Co-Authors Abror, Moh Naufal Afi Rahmat Slamet Ahmad Wahyudin Ahmadi, Dedy Ainorrofiqie Ainorrofiqie, Ainorrofiqie Anas, Zulviar Arief Noviarakhman Zagladi Buhairi, Buhairi Diana Sari, Putri Faisol Faisol LAILATUL MAGHFIROH Ludi Wishnu Wardana Masfufah, Siti Nur Aini, Laily Nurul Hidayat Nury Khirdany, Elvin Puji Handayati Rois Arifin Septian Eko Haryansyah Sudarmiatin Sutinah Sutinah Zulian, Ibnu