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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Penelitian Pendidikan IPA (JPPIPA) Justek : Jurnal Sains Dan Teknologi Jurnal Penelitian Inovatif DECODE: Jurnal Pendidikan Teknologi Informasi Journal of Renewable Energy, Electrical, and Computer Engineering E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis dan Terapan
Paradhita, Astrid Noviana
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Manajemen Bisnis dan Terapan

 1 
ANALYZING THE EFFECT OF JOB SATISFACTION AND EMPLOYEE WORK EXPERIENCE ON EMPLOYEE PERFORMANCE LOYALTY: (Case Study: Assalam Hypermarket) avika, isma ridha; paradhita, astrid noviana
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 1 (2024): MEISTER January 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i1.1068

Abstract

Human resources or HR is one of the elements in the company that is quite important to ensure the smooth running of operational activities in the company. Employee satisfaction and work experience are several factors in maintaining the level of employee performance loyalty in a company. This study was conducted to examine the relationship between the influence of job satisfaction and work experience felt by employees on the level of employee performance loyalty at Assalaam Hypermarket. This study collects data with questionnaires from 100 sample data of employees who work at Assalam Hypermarket. The discussion method used is descriptive quantitative by testing several instrument items that describe the level of satisfaction and work experience of employees using validity and reliability tests. After that, the researcher analyzes using multiple linear regression techniques. In this study, researchers used the SPSS application to conduct tests. From this study, it was concluded that job satisfaction had an effect of 64.5% and work experience had an effect of 28.5% on the level of employee performance loyalty in the company. The results showed that several aspects of work experience still need to be improved by Assalam Hypermarket.
OPTIMIZATION OF WAREHOUSE FUNCTIONS, GOOD RECEIVING AND GOODS RETURN PROCEDURES : study case: Assalam Hypermarket paradhita, astrid noviana; Tineka, Yohanes Wien
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1327

Abstract

Warehouses have an essential role in the sustainability of retail businesses. A warehouse is not only a place to store goods but also receives, distributes, and returns goods. Assalam Hypermarket is a retail business that still needs help maximizing warehouse functions. Assalam Hypermarket still has several obstacles that could be solved, such as fighting over goods between warehouse divisions, damage to goods, and distribution delays. This research aims to analyze the causes of problems and optimize the implementation of warehouse functions. This research was conducted by applying qualitative descriptive research methods to analyze the function of the warehouse at the Assalam Hypermarket shopping center. The research flow is carried out systematically, from determining the research design, determining research objects and subjects, collecting data and information, analyzing data and information, drawing conclusions, and providing solution recommendations. From this research, results were obtained in the form of factors that cause problems in carrying out warehouse functions. Therefore, Assalam Hypermarket can continue to provide regular outreach regarding SOPs for receiving and returning goods to warehouse staff. Assalam Hypermarket can also print SOPs for receiving and returning goods at the warehouse and implement a cross-decking model to run warehouse operations. Apart from that, Assalam Hypermarket can also improve the competency of warehouse staff by providing BIT training.
APPLICATION OF AIDCA COPYWRITING TECHNIQUES IN ADVERTISING CONTENT CREATION ON SOCIAL MEDIA : Case Study : PT Toekang Digital paradhita, astrid noviana; Pusparisti, Myrtana
Jurnal Manajemen Bisnis dan Terapan Vol. 2 No. 2 (2024): MEISTER July 2024
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v2i2.1508

Abstract

Technological developments and people's consumption behavior have brought changes for industry players to introduce their products and services using digital marketing strategies. In its development, digital marketing has penetrated various media platforms, including social media. Copywriting is one method that can be used to create advertising content on social media. There are still many industry players who currently use digital agency services to make social media advertisements. However, quite a few were disappointed with the results obtained because even though they had paid a lot of money to create advertising content, no change or increase in sales was felt. This research aims to analyze the influence of applying AIDCA copywriting techniques on creating advertising content on social media. The study was carried out by applying qualitative descriptive methods. The results of this research show that applying the AIDCA technique to copywritten advertising content can increase traffic to the advertised product. Apart from that, implementing AIDCA can increase the actions of consumers who like, comment on, and share advertisements via consumer social media accounts.
DIGITALIZATION AND MEDIA CONVERGENCE IMPLICATION IN THE RADIO BUSINESS WITH WEB DEVELOPMENT AND STREAMING APPLICATIONS Paradhita, Astrid Noviana; Oktavia , Dinda Ayu
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.2095

Abstract

In the era of digitalization like today, everyone is made easier by various rapidly growing technologies. Information and communication technology development has made analog communication systems adapt and transform into digital information and communication systems. Business industries engaged in information media, such as Radio, are not spared from this phenomenon. Radio can be threatened by the existence of various digital  platforms that facilitate public access to information. Therefore, This research was conducted to optimize the broadcasting technology for Radio business to remain in demand by the public. One of the strategies taken by the radio industry is to carry out media convergence. One of the radio businesses that has implemented media convergence is PTPN Radio Solo. The research is carried out by applying research methods that have been designed so that research can be carried out in a structured manner. This research was carried out using a case study research design, data collection through observation and interviews, and qualitative descriptive discussion methods. PTPN Radio Solo has successfully implemented broadcast digitalization using streaming websites and the Noice streaming application. Media convergence has also penetrated social media, which is popular with young people. After implementing media convergence, PTPN Radio Solo can increase its market. The number of clients interested in advertising on PTPN Radio Solo evidences this.
Co-Authors Abdul Aziz Agus Purbayu, Agus Amborowati, Agustin Aubin Sava Rausanfiker avika, isma ridha Bagus Brang Wicaksono Bambang Harjito, Bambang Bawono, Sahirul Alim Tri Daaniis Raditya Pramoda Wardani Hardian Ningsih, Hardian HARYANTO Khadija, Mutiara Auliya Mutiara Auliya Khadija Nirwana Hendrastuty Noriska, Ni Komang Septia Nurharjadmo, Wahyu Oktavia , Dinda Ayu Pusparisti, Myrtana Puspitasari, Agreianti Rafael Kurniawan Albyseptra Pratama Saberi, Morteza Shafwan Eksa Jayadi Sri Haryati Sulistyowati, Vivin Tineka, Yohanes Wien Widiarini, Nefertiti