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All Journal Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) Community Service Journal Of Economic Education
Sari, Arrum Intan
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Economics, Econometrics & Finance Education Other

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Branding Image Management As a Strategy To Enhance Competitiveness Setyaningsih, Rini; Wati, Ira; Ghifari, Mahdini Al; Sari, Arrum Intan; kasheem, Majdy
At-Tarbiyat Vol 7 No 3 (2024): Islamic Education In Indonesia
Publisher : Institut Agama Islam An-Nawawi Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37758/jat.v7i3.1164

Abstract

This research aims to analyze the comparison of branding image management in improving competitiveness between As-Shofa Islamic High School and Az-Zuhra Islamic School Pekanbaru. This research uses a qualitative approach with data collection techniques that include observation, interviews, and documentation. Data were analyzed through data collection, data reduction, data presentation, verification, conclusion drawing, and data triangulation techniques. The results of this study First, As-Shofa Islamic High School applies branding image management through the stages of Planning, Organizing, Actuating, and Controlling, with a focus on creating uniqueness, excellence, and strength. This school has two excellent programs, namely academic programs and student programs. These programs are more dominantly oriented towards higher education and general goals.Second, Az-Zuhra Islamic High School Pekanbaru also applies image branding management with the stages of Planning, Organizing, Actuating, and Controlling, with an emphasis on excellence, uniqueness, and strength. The flagship programs at this school include Tahsin and Tahfidz, Worship, and Character Building, which are dominantly oriented towards developing students' religious character. This research shows significant differences in image branding strategies between SMA Islam As-Shofa and SMA Az-Zuhra Islamic School Pekanbaru. As-Shofa Islamic High School focuses more on academic and general programs for higher education, while Az-Zuhra Islamic High School emphasizes more on religious character development. This finding provides insight into how differences in branding image strategies can affect the competitiveness of Islamic educational institutions.
PENDAMPINGAN OTOMATISASI TATA PERSURATAN DIGITAL DI MIS DARUL IHSANIAH ROKAN HULU Ansori, Ahmad; Hasri, Salfen; Faruq, Umar; Setyaningsih, Rini; Sabrifha, Eli; Sari, Arrum Intan
COMMUNITY SERVICE JOURNAL OF ECONOMICS EDUCATION Vol 4, No 2 (2025): Community Service Journal Of Economic Education
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/csjee.v4i2.38969

Abstract

Correspondence administration is an essential component in the governance of educational institutions. However, the manual processes still employed by most schools, including MIS Darul Ihsaniah Rokan Hulu, often lead to various obstacles such as delays in archiving, recording errors, and difficulties in data retrieval. To address these challenges, innovation through the digital automation of correspondence management is required. This community service program aimed to provide assistance in implementing digital correspondence automation at MIS Darul Ihsaniah. The activity was carried out using the Participatory Action Research (PAR) approach, consisting of several stages: preparation, training and workshops, implementation and technical assistance, and evaluation. The mentoring activities resulted in a significant improvement in participants’ ability to manage correspondence digitally. The head of the madrasah, administrative staff, and teachers were able to understand the basic concepts of digital correspondence management and apply the use of official email as a medium for communication and official letter delivery. Participants also became proficient in managing documents using Google Drive with a structured folder system and clear access rights. Moreover, they were capable of creating standardized digital letter templates and implementing an automatic letter numbering system through spreadsheets to ensure proper archiving. The tangible impacts of this activity include increased efficiency in the archiving and distribution processes, enhanced administrative professionalism, and the development of a work culture that is more adaptive to information technology within the madrasah environment.
Co-Authors AHMAD ANSORI Ghifari, Mahdini Al Ira Wati kasheem, Majdy Rini Setyaningsih Sabrifha, Eli Salfen Hasri, Salfen Umar Faruq