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Branding Image Management As a Strategy To Enhance Competitiveness Setyaningsih, Rini; Wati, Ira; Ghifari, Mahdini Al; Sari, Arrum Intan; kasheem, Majdy
At-Tarbiyat Vol 7 No 3 (2024): Islamic Education In Indonesia
Publisher : Institut Agama Islam An-Nawawi Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37758/jat.v7i3.1164

Abstract

This research aims to analyze the comparison of branding image management in improving competitiveness between As-Shofa Islamic High School and Az-Zuhra Islamic School Pekanbaru. This research uses a qualitative approach with data collection techniques that include observation, interviews, and documentation. Data were analyzed through data collection, data reduction, data presentation, verification, conclusion drawing, and data triangulation techniques. The results of this study First, As-Shofa Islamic High School applies branding image management through the stages of Planning, Organizing, Actuating, and Controlling, with a focus on creating uniqueness, excellence, and strength. This school has two excellent programs, namely academic programs and student programs. These programs are more dominantly oriented towards higher education and general goals.Second, Az-Zuhra Islamic High School Pekanbaru also applies image branding management with the stages of Planning, Organizing, Actuating, and Controlling, with an emphasis on excellence, uniqueness, and strength. The flagship programs at this school include Tahsin and Tahfidz, Worship, and Character Building, which are dominantly oriented towards developing students' religious character. This research shows significant differences in image branding strategies between SMA Islam As-Shofa and SMA Az-Zuhra Islamic School Pekanbaru. As-Shofa Islamic High School focuses more on academic and general programs for higher education, while Az-Zuhra Islamic High School emphasizes more on religious character development. This finding provides insight into how differences in branding image strategies can affect the competitiveness of Islamic educational institutions.
PENDAMPINGAN OTOMATISASI TATA PERSURATAN DIGITAL DI MIS DARUL IHSANIAH ROKAN HULU Ansori, Ahmad; Hasri, Salfen; Faruq, Umar; Setyaningsih, Rini; Sabrifha, Eli; Sari, Arrum Intan
COMMUNITY SERVICE JOURNAL OF ECONOMICS EDUCATION Vol 4, No 2 (2025): Community Service Journal Of Economic Education
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/csjee.v4i2.38969

Abstract

Correspondence administration is an essential component in the governance of educational institutions. However, the manual processes still employed by most schools, including MIS Darul Ihsaniah Rokan Hulu, often lead to various obstacles such as delays in archiving, recording errors, and difficulties in data retrieval. To address these challenges, innovation through the digital automation of correspondence management is required. This community service program aimed to provide assistance in implementing digital correspondence automation at MIS Darul Ihsaniah. The activity was carried out using the Participatory Action Research (PAR) approach, consisting of several stages: preparation, training and workshops, implementation and technical assistance, and evaluation. The mentoring activities resulted in a significant improvement in participants’ ability to manage correspondence digitally. The head of the madrasah, administrative staff, and teachers were able to understand the basic concepts of digital correspondence management and apply the use of official email as a medium for communication and official letter delivery. Participants also became proficient in managing documents using Google Drive with a structured folder system and clear access rights. Moreover, they were capable of creating standardized digital letter templates and implementing an automatic letter numbering system through spreadsheets to ensure proper archiving. The tangible impacts of this activity include increased efficiency in the archiving and distribution processes, enhanced administrative professionalism, and the development of a work culture that is more adaptive to information technology within the madrasah environment.
Santri Management in Pesantren (Islamic Boarding Schools) Setyaningsih, Rini; Surya, Anan; Sari, Arrum Intan
At-Ta'lim : Media Informasi Pendidikan Islam Vol 24, No 2 (2025): DECEMBER
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/attalim.v24i2.9596

Abstract

ENGLISH: Santri Management in Pesantren (Islamic Boarding Schools)Objective: This study aims to analyze the management of students at the Dar El-Hikmah Islamic Boarding School in Pekanbaru through a review of the guidance, supervision, strengthening of student organizations, and implementation of extracurricular activities in the daily lives of students. Method: This study uses a qualitative approach with a case study design. Data was collected through intensive observation for one month, in-depth interviews, and data analysis using the Miles and Huberman model. Results: Student management at the Dar El-Hikmah Islamic Boarding School is carried out in a structured manner through the supervision of daily activities, continuous moral guidance, strengthening the student organization as a forum for leadership, and organizing extracurricular activities based on interests and talents, a whole range of responsibilities, and the social competence of students. Conclusion: The digital literacy capacity of students and the use of technology in the management system are still limited, so Islamic boarding schools need to strengthen these areas to adapt to the demands of the modern era. Contribution: This study reveals a structured santri development ecosystem, encompassing character development, supervision, organization, and extracurricular activities, which forms an integrative management system and opens up opportunities for pesantren transformation to ensure relevance and resilience in the modern era: Keywords: Student Management; Islamic Boarding School; Character DevelopmentINDONESIAN: Manajemen Santri di Pondok Pesantren Tujuan: Penelitian ini bertujuan menganalisis manajemen santri di Pondok Pesantren Dar El-Hikmah Pekanbaru melalui kajian terhadap proses pembinaan, pengawasan, penguatan organisasi santri, serta pelaksanaan kegiatan esktrakurikuler yang diterapkan dalam kehidupan sehari-hari santri. Metode: Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui observasi intensif selama satu bulan, wawancara mendalam, analisis data menggunakan model Miles dan Huberman. Hasil: Manajemen santri di Pondok Pesantren Dar El-Hikmah dialksanakan secara terstruktur melalui pengawasan kegiatan harian, pembinaan akhlak secara berkelanjutan, penguatan organsiasi santri sebagai wadah kepemimpinan, serta penyelenggaraan kegiatan ekstrakurikuler berbasis minat dna bakat, seluruh rangkaian tanggung jawab, serta kompetensi sosial santri. Kesimpulan: Kapasitas literasi digital santri dan pemanfaatan teknologi dalam system manajemen masih terbatas, sehingga pesantren perlu melakukan penguatan di bidang tersebut untuk menyesuaikan diri dengan tuntutan era modern. Kontribusi: Penelitian ini mengungkap ekosistem pembinaan santri yang terstruktur, mencakup akhlak, pengawasan, organisasi, dan ekstrakurikuler, yang membentuk manajemen integratif dan membuka peluang transformasi pesantren untuk relevansi dan ketahanan di era modern.