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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Management Studies and Entrepreneurship Journal (MSEJ) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Krisnadana Journal of Social Work and Empowerment
Ni Made Sudianti
Bisnis Digital, Fakultas Bisnis Dan Desain Kreatif, Institut Bisnis Dan Teknologi Indonesia (INSTIKI)
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect Of Tuition Fees, Personal Selling Presenters And Reference Groups On College Decisions At The Indonesian Institute Of Business And Technology Maisusanto, Eko; Willdahlia, Ayu Gede; Rahayu, Ni Made Astini; Sudianti , Ni Made
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Education is an important pillar of Indonesia's development 2045 to improve the quality of human resources, so further education in higher education is a necessity in order to be able to compete and improve living standards. This study analyzes the effect of tuition fees, personal selling presenters, and reference groups on college decisions at the Indonesian Institute of Business and Technology Denpasar. By involving 176 students of class 2023 through proportional random sampling technique, the data were analyzed using multiple regression tests. The results show that partially and simultaneously, tuition fees, personal selling presenters, and reference groups have a positive and significant effect on college decisions. The results of this study indicate that: 1) Tuition partially has a positive and significant effect on college decisions. 2) Personal selling presenters partially have a positive and significant effect on college decisions. 3) The reference group partially has a positive and significant effect on college decisions. 4) Tuition fees, personal selling presenters, and reference groups have a joint (simultaneous) effect on college decisions.
Financial Management and Implementation of Catur Purusa Artha Teachings in Ayu Rahayu MSMEs: an Ethnographic Study Rahayu, Ni Made Astini; Willdahlia, Ayu Gede; Sudianti, Ni Made; Maisusanto, Eko
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.149

Abstract

In Bali, economic growth has encouraged local communities to develop micro, small, and medium enterprises (MSMEs), especially in trade and services related to Hindu religious ceremonies. However, the pursuit of profit-oriented business practices frequently encounters tensions with the preservation of religious and spiritual values. This dynamic highlights a fundamental disjunction between the maximization of economic gain and the philosophical tenets of Hinduism, particularly Catur Purusa Artha. This research aims to understand the meaning of the serati banten profession in the context of Balinese culture through an ethnographic approach, using the conceptual framework of Catur Purusa Artha which includes aspects of Dharma, Artha, Kama, and Moksa. The urgency of this research problem lies in the need to bridge the gap between business practices and the application of religious values in the management of MSMEs, particularly those operating in the field of religious services, such as the Ayu Rahayu MSME.The qualitative ethnographic approach was used to explore the experiences and views of informants in depth, with data collection techniques through participatory observation, in-depth interviews, and documentation. The results showed that the profession of serati banten is not only positioned as an economic activity, but as a form of spiritual devotion based on the value of sincerity in carrying out yadnya. Material gain (Artha) is understood as the result of work based on Dharma, while the fulfillment of life needs (Kama) is more oriented towards family welfare. In addition, an attitude of resignation, tolerance, and not being attached to worldly gains reflects the achievement of Moksa values. These findings indicate that traditional economic activities in Balinese society have a strong religious dimension, and spiritual values remain the foundation of business management. This research contributes to the understanding of culture and spirituality-based economic practices within the Balinese Hindu framework.
Pelatihan Manajemen Media Sosial untuk Membangun Personal Branding Siswa SMK Negeri 1 Dendang Ayu Gede Willdahlia; I Dewa Gede Aristana; I Dewa Putu Gede Wiyata; Ni Kade Ayu Nirwana; Ni Made Sudianti; I Kadek Krisna Dwipayana Putra; I Gusti Ngurah Agung Prama Daniswara Puta Kusuma
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.2878

Abstract

Social Media Management Training to Improve Student Branding at SMK Negeri 1 Dendang aims to equip students with the skills and knowledge necessary to build a strong personal brand through social media platforms. In today's digital era, effective use of social media is essential not only for communication but also for career development, entrepreneurship, and professional networking. This initiative was born from the observed need to improve students' digital presence, self-promotion abilities, and readiness to face the competitive job market, especially since many vocational students are highly skilled in their technical domains but lack the ability to present themselves effectively in the digital space. The implementation process includes a series of workshops, hands-on content creation activities, peer reviews, and mentorship sessions. Students are taught to manage their personal profiles, curate content that aligns with their career goals, and analyze engagement metrics to refine their approach. Teachers are also involved to ensure continued guidance after the program concludes. The outcomes of this program include increased student awareness of personal branding, improved digital communication skills, and greater confidence in leveraging social media as a professional tool. Furthermore, the initiative contributes to the school's broader objective of preparing graduates who are not only technically competent but also digitally savvy and market-ready.
Pengaruh Kualitas Pelayanan dan Citra Kampus Terhadap Word of Mouth dengan Kepuasan Mahasiswa sebagai Variabel Intervening (Studi pada Mahasiswa di Fakultas Teknologi dan Informasi pada Institut Bisnis dan Teknologi Indonesia (INSTIKI) Denpasar, Bali) Sudianti, Ni Made; Bukhori, Mohammad; Rachmawati, Ike Kusdyah
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4913

Abstract

Competition in educational institutions is currently increasingly fierce, so student satisfaction and Word of mouth to attract prospective new students are of particular concern in order to achieve the development and existence of the institution. The aim of this research is to determine the direct and indirect influence of service quality and campus image on Word of mouth through student satisfaction as an intervening variable.The research was conducted on students of the Indonesian Institute of Business and Technology (INSTIKI) Denpasar, Bali. The sample was selected using a purposive sampling technique. The research instrument was a questionnaire distributed to 85 respondents from the class of 2021 (72 students from the IT Faculty and 13 students from the SK Faculty). The collected quantitative data was analyzed using SEM-PLS analysis using SmartPLS-4.0.9.8 software. The research results show that service quality and campus image have a direct and indirect positive and significant effect on Word of mouth through student satisfaction as an intervening variable. Meanwhile, student satisfaction acts as partial mediation.
Evaluasi Implementasi Strategi Blue Ocean dalam Mengahadapi Persaingan Pasar Digital Ni Made Sudianti; Ayu Gede Willdahlia; Ni Made Astini Rahayu; Eko Maisusanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.9438

Abstract

Dalam konteks pasar digital, implementasi strategi Blue Ocean menjadi semakin relevan. Transformasi digital memungkinkan perusahaan untuk mengidentifikasi dan menciptakan peluang pasar baru yang sebelumnya tidak ada, seperti layanan berbasis platform, ekonomi berbagi (sharing economy), serta model bisnis berbasis data dan kecerdasan buatan. Tujuan penelitian ini adalah untuk mengevaluasi Implementasi Strategi Blue Ocean dalam Mengahadapi Persaingan Pasar Digital. Penelitian ini menggunakan metode tinjauan pustaka (literature review), yaitu metode penelitian yang dilakukan dengan cara menelaah, mengkaji, dan mensintesis berbagai sumber ilmiah yang relevan untuk memperoleh pemahaman mendalam tentang topik yang diteliti. Berdasarkan hasil tinjauan pustaka mengenai implementasi Blue Ocean Strategy (BOS) dalam konteks pasar digital, dapat disimpulkan bahwa strategi ini tetap relevan dan efektif sebagai pendekatan inovatif untuk menciptakan keunggulan kompetitif yang berkelanjutan.
Prioritizing Human Resource Competency Development and Financial Management in MSMEs Using the Analytic Hierarchy Process (AHP) Ayu Gede Willdahlia; Ni Made Sudianti; Eko Maisusanto; Ni Made Astini Rahayu
Jurnal Krisnadana Vol 5 No 3 (2026): Jurnal Krisnadana May - July 2026
Publisher : Yayasan Sinergi Widya Nusantara (Sidyanusa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/at28bd26

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting economic growth and employment, particularly in developing countries such as Indonesia. Despite their significant contribution to the national economy, many MSMEs still face internal challenges related to human resource competencies and financial management. These limitations often hinder business sustainability and competitiveness. Therefore, determining priority development strategies is essential to optimize the limited resources available to MSME actors.This study aims to analyze the priority factors for MSME development through human resource competency and financial management using the Analytic Hierarchy Process (AHP) method. The research was conducted in Denpasar City, Bali, involving 17 respondents consisting of MSME owners, academics, business consultants, and financial practitioners selected through purposive sampling. Data were collected using pairwise comparison questionnaires based on Saaty’s scale and analyzed through AHP procedures, including hierarchy structuring, pairwise comparison matrix construction, normalization, priority weight calculation, and consistency testing.The results show that human resource competency is the most important factor in MSME development compared to financial management. Among the human resource sub-criteria, digital literacy has the highest priority, followed by training, experience, and education. Meanwhile, in financial management, financial recording is identified as the most important sub-criterion, followed by budgeting, cost control, and financial planning. These findings indicate that strengthening digital competencies and improving systematic financial recording practices are key priorities for enhancing MSME performance and sustainability.This research provides practical implications for MSME development programs by emphasizing the importance of targeted training and financial management improvements. The results can serve as a reference for policymakers, practitioners, and MSME actors in designing more effective strategies to support sustainable MSME growth.
Peningkatan Literasi Digital Siswa SD Negeri 1 Kesiut Melalui Pelatihan Desain Presentasi Ayu Gede Willdahlia; Ni Made Astini Rahayu; Eko Maisusanto; Ni Made Sudianti; I Putu Arya Mulyawan
Journal of Social Work and Empowerment Vol 4 No 2 (2025): Vol 4 No 2 (2025): Journal of Social Work and Empowerment - (Februari - April 202
Publisher : Yayasan Sinergi Widya Nusantara (Sidyanusa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jswe.v4i2.807

Abstract

Di era digital, literasi teknologi menjadi keterampilan esensial bagi siswa dalam mendukung pembelajaran. Namun, siswa kelas 6 di SD Negeri 1 Kesiut belum memiliki pengetahuan dan keterampilan dalam menggunakan aplikasi desain seperti Canva untuk membuat presentasi yang menarik. Minimnya pemanfaatan teknologi digital dalam pembelajaran menyebabkan keterbatasan dalam penyampaian ide secara visual, yang berpengaruh pada pemahaman dan kreativitas siswa. Untuk mengatasi permasalahan tersebut, program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital siswa melalui pelatihan penggunaan Canva. Kegiatan ini mencakup pengenalan dasar aplikasi Canva, pemanfaatan fitur utama, praktik pembuatan slide presentasi, pemilihan elemen desain yang sesuai, serta pendampingan langsung dalam menyusun presentasi yang kreatif dan informatif. Selain itu, program ini juga memberikan pelatihan bagi guru agar mereka dapat mengintegrasikan Canva sebagai alat bantu pengajaran. Metode pelaksanaan terdiri dari beberapa tahapan, yaitu persiapan dan koordinasi dengan pihak sekolah, pelaksanaan pelatihan bagi siswa dan guru, evaluasi hasil pelatihan, serta penyusunan modul sebagai bahan ajar mandiri. Evaluasi program dilakukan melalui pemantauan partisipasi siswa, penilaian hasil karya, serta survei kepuasan terhadap pelatihan. Hasil yang diharapkan dari kegiatan ini adalah meningkatnya keterampilan siswa dalam membuat presentasi yang menarik, meningkatnya kesadaran akan pentingnya desain visual dalam komunikasi, serta tersedianya modul pelatihan Canva yang dapat digunakan secara berkelanjutan oleh pihak sekolah. Melalui program ini literasi digital siswa SD Negeri 1 Kesiut meningkat secara signifikan, yang tidak hanya mendukung proses pembelajaran tetapi juga mempersiapkan mereka menghadapi tantangan teknologi di masa depan. Selain itu, keberlanjutan program akan dijaga dengan pendampingan bagi guru dan pemanfaatan modul pelatihan sebagai sumber belajar jangka panjang.
Meningkatkan Kapasitas Manajerial di Pusat Kesehatan Masyarakat BLUD Melalui Pelatihan Business Model Canvas: Pendekatan Penelitian Aksi Partisipatif Ayu Gede Willdahlia; Ni Made Astini Rahayu; Eko Maisusanto; Made Sudianti
Journal of Social Work and Empowerment Vol 5 No 3 (2026): Journal of Social Work and Empowerment - Juni 2026
Publisher : Yayasan Sinergi Widya Nusantara (Sidyanusa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jswe.v5i3.1133

Abstract

Penelitian ini bertujuan untuk meningkatkan kapasitas manajerial dan kompetensi inovasi staf di Pusat Kesehatan Masyarakat (Puskesmas) Badan Layanan Umum Daerah (BLUD) di Kabupaten Gianyar melalui penerapan Business Model Canvas (BMC) sebagai alat manajemen strategis untuk mengembangkan unit layanan berbasis kewirausahaan sosial. Penelitian ini juga bertujuan untuk memperkuat kemandirian finansial sambil mempertahankan fungsi inti layanan kesehatan masyarakat. Pendekatan partisipatif diterapkan melalui pelatihan intensif Business Model Canvas yang dikembangkan oleh Alexander Osterwalder dan Yves Pigneur. Metode yang digunakan meliputi presentasi konseptual, diskusi kelompok, simulasi Business Canvas, pengamatan langsung, dan evaluasi berdasarkan kriteria inovasi, kelayakan ekonomi, dan relevansi sosial. Alat yang digunakan meliputi modul pelatihan, lembar kerja BMC, dokumentasi foto dan video, serta laporan evaluasi peserta. Hasil penelitian menunjukkan pengembangan enam prototipe model bisnis inovatif: Coffee Shop, Spa Usada Bali, Baby Day Care, Layanan Kesehatan Mental, Apotek Obat Tradisional, dan Kantin Sehat. Peserta menunjukkan kemampuan yang lebih baik dalam merumuskan proposisi nilai, mengidentifikasi segmen pelanggan, serta merancang struktur biaya dan aliran pendapatan secara sistematis. Temuan ini menunjukkan pergeseran menuju pola pikir kewirausahaan sosial yang lebih terstruktur dan dapat diterapkan di lembaga BLUD. Studi ini menyiratkan bahwa implementasi BMC secara efektif memperkuat budaya inovasi organisasi dan mendukung strategi keberlanjutan keuangan dalam layanan kesehatan publik regional.
Leadership 5.0 : Interpersonal Skill dan Keseimbangan IQ, EQ, SQ Pada Era Digital Ni Made Astini Rahayu; Ayu Gede Willdahlia; Eko Maisusanto; Ni Made Sudianti
Journal of Social Work and Empowerment Vol 5 No 3 (2026): Journal of Social Work and Empowerment - Juni 2026
Publisher : Yayasan Sinergi Widya Nusantara (Sidyanusa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/7j4a5a36

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk memperkuat kapasitas organisasi mahasiswa melalui pelatihan kepemimpinan berbasis konsep Leadership 5.0 yang menekankan keseimbangan kecerdasan intelektual (IQ), kecerdasan emosional (EQ), dan kecerdasan spiritual (SQ) dalam menghadapi tantangan era digital. Mitra kegiatan adalah HIMAPRODI Akuntansi Universitas Pendidikan Nasional (UNDIKNAS) yang menghadapi permasalahan pada aspek komuninasi, manajemen konflik, dan kerja sama tim. Metode pelaksanaan menggunakan pendekatan partisipatif kolaboratif melalui empat tahapan yaitu perencanaan dan identifikasi masalah, pelaksanaan pelatihan , evaluasi, serta dokumentasi dan pelaporan. Teknik analisis dilakukan secara deskriptif kualitatif berdasarkan observasi, diskusi reflektif, serta respons peserta selama kegiatan berlangsung. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya komunikasi empatik, mekanisme manajemen konflik serta pembagian tugas yang lebih akuntabel dalam organisasi. Selain itu, pengenalan tools digital seperti trello dan google drive membantu meningkatkan transparansi dan efektivitas administrasi organisasi. Pelatihan ini tidak hanya memberikan penguatan soft skills atau interpersonal skill, tetapi juga membentuk pola pikir kepeminpinan yang lebih adaptif dan kolaboratif pada era digital. Dengan demikian, kegiatan ini berkontribusi dalam membangun fondasi kepemimpinan mahasiswa yang lebih siap menghadapi dinamika organisasi dan tantangan transformasi digital.
Co-Authors Ayu Gede Willdahlia Ayu Gede Willdahlia Ayu Gede Willdahlia Ayu Gede Willdahlia Ayu Gede Willdahlia BUKHORI, MOHAMMAD I Dewa Gede Aristana I Dewa Putu Gede Wiyata I Gusti Ngurah Agung Prama Daniswara Puta Kusuma I Kadek Krisna Dwipayana Putra I Putu Arya Mulyawan Ike Kusdyah Rachmawati Maisusanto, Eko Ni Kade Ayu Nirwana Ni Made Astini Rahayu Ni Made Astini Rahayu Ni Made Astini Rahayu Ni Made Astini Rahayu Ni Made Astini Rahayu Rahayu, Ni Made Astini Willdahlia, Ayu Gede Willdahlia, Ayu Gede