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All Journal Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal manajemen dan bisnis (Performa)
Auliya Rosiana
Universitas Sarjanawiyata Tamansiswa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE FUTURE OF WORK : TOLERANSI RISIKO, KEADILAN ORGANISASI, DAN KEBEBASAN DALAM BEKERJA TERHADAP MINAT BEKERJA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA Auliya Rosiana; Eko Yulianto
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 10 No. 1 (2023): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v10i1.513

Abstract

Technological sophistication is the essential thing needed to develop all aspects of industrial revolution 4.0. It emphasizes expanding job prospects and maximizing responsibility for completing work with a different approach. This revolution is related to the young millennial generation and Z generation in choosing the field of work. This generation prioritizes flexibility and simplicity and works effectively and efficiently. Different from the previous generation, they expected that everything should be organized with various bureaucratic and administrative policies. Currently, Z generation is primarily students in Higher Education. The actual situation shows that most students have no plans to decide the type of work they want to. They doubt about their passion and potential. Therefore, this study aimed to map the students work plans so that supervisors can direct their interest in concentration according to their potential. This study identified and proved the suitable work system for Z generation. In addition, this research aimed to find out whether risk tolerance, justice, and freedom at work affect the student’s interest in working in the future. The population was students of the Management Program, Faculty of Economics, Universitas Sarjanawiyata Tamansiswa. The method used multiple regression analysis methods to test the relationship pattern that has a theoretical basis. The result of this study showed that risk tolerance and justice positively affect the interest to work in the future. Nevertheless, freedom of work does not affect interest to work in the future.
THE EFFECT OF BRAND EXPERIENCE AND TRUST ON CUSTOMER LOYALTY THROUGH BRAND ATTACHMENT Nurul Myristica Indraswari; Tri Ratna Purnamarini; Auliya Rosiana
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.8186

Abstract

This research aims to examine a person’s loyalty to a smartphone brand in terms of the internal stimulus of brand trust and the external stimulus of brand experience. In addition, another goal is to examine the interaction of brand attachment, which plays a mediating role in the relationship between brand experience and brand loyalty, as well as in the relationship between brand trust and brand loyalty. The methodology employed involves collecting primary data through purposive sampling from 195 respondents who have used a specific smartphone brand. The results indicate that brand experience and brand trust significantly influence brand attachment, which in turn contributes to brand loyalty. It also shows that brand attachment mediates both the relationship between brand experience and brand loyalty and the relationship between brand trust and brand loyalty. This research reveals that there has not been a clear enough understanding of the key role of both internal and external stimuli in a comprehensive model to create brand loyalty through brand attachment, based on the Stimuli-Organism-Response (SOR) theory. This research provides important implications for brand managers and the smartphone industry stakeholders in developing an effective marketing strategy to increase brand loyalty and support the achievement of smartphone brand competitive advantages.
Co-Authors Eko Yulianto Nurul Myristica Indraswari Tri Ratna Purnamarini