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All Journal JEMMA | Journal of Economic, Management and Accounting Movere Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Journal of Artificial Intelligence and Digital Business KENDALI: Economics and Social Humanities
Mashur Razak
Institut Bisnis dan Keuangan Nitro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Other

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS MELALUI KEPUASAN NASABAH BANK DANAMON CABANG AHMAD YANI MAKASSSAR Merlin Maya Lumangkun; Rosnaini Daga; Abdul Samad; Mashur Razak
JEMMA (Journal of Economic, Management and Accounting) Vol 7, No 2 (2024): September 2024 (On Proses)
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v7i2.2882

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis  Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Emosional, Terhadap Loyalitas Melalui Kepuasan Nasabah Bank Danamon Cabang Ahmad Yani Makassar.Penelitian ini menggunakan metode deskriptif kuantitatif dengan menggunakan aplikasi SmartPLS 4.9 dalam proses pengolahan data selama periode penelitian. Populasi dalam penelitian ini adalah nasabah Bank Danamon Cabang Ahmad Yani Makassar dan sampel dalam penelitian ini menggunakan metode sampel purposive sampling. Metode analisis dalam penelitian ini menggunakan Analisis Path, Uji Goodness-of Fit Test dan Pengujian Hipotesis.Hasil penelitian ini menunjukkan bahwa secara parsial (1) Kualitas Produk berpengaruh positif dan signifikan Terhadap Loyalitas Nasabah Bank Danamon Cabang Makassar Ahmad Yani. (2) Kualitas Pelayanan berpengaruh positif namun tidak signifikan Terhadap Loyalitas Nasabah Bank Danamon Cabang Makassar Ahmad Yani. (3) Kualitas Produk berpengaruh positif dan signifikan Terhadap Kepuasan Nasabah Bank Danamon Cabang Makassar Ahmad Yani. (4) Kualitas Pelayanan berpengaruh positif dan signifikan Terhadap Kepuasan Nasabah Bank Danamon Cabang Makassar Ahmad Yani. (5) Kepuasan Nasabah berpengaruh positif dan signifikan Terhadap Loyalitas Nasabah Bank Danamon Cabang Makassar Ahmad Yani. (6) Kualitas Produk berpengaruh positif dan signifikan terhadap Loyalitas Nasabah melalui kepuasan Nasabah Bank Danamon Cabang Makassar Ahmad Yani. (7) Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Loyalitas Nasabah melalui kepuasan Nasabah Bank Danamon Cabang Makassar Ahmad Yani
PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP KINERJA MELALUI LOYALITAS KARYAWAN PADA PT. JASA RAHARJA CABANG KEPULAUAN RIAU Akmal Nur; Mashur Razak; Sujatmiko Sujatmiko
JEMMA (Journal of Economic, Management and Accounting) Vol 7, No 2 (2024): September 2024 (On Proses)
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v7i2.2879

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh stres kerja dan kepuasan kerja terhadap kinerja kinerja karyawan melalui loyalitas karyawan. Alat analisis yang digunakan dalam penelitian ini adalah SEM-PLS3, sedangkan populasi dalam penelitian ini adalah seluruh Karyawan PT. Jasa Raharja Cabang Kepulauan Riau dan mitra dari sebanyak 65 karyawan sampel adalah semua populasi. Hasil analisis menunjukkan bahwa kepuasan kerja tidak berpengaruh terhadap kinerja karyawan, kepuasan kerja berpengaruh positif terhadap loyalitas karyawan, loyalitas karyawan berpengaruh positif terhadap  kinerja karyawan, stres kerja berpengaruh positif  terhadap kinerja karyawan, stres kerja tidak berpengaruh terhadap loyalitas karyawan, kepuasan kerja melalui loyalitas karyawan berpengaruh positif terhadap kinerja karyawan serta stres kerja melalui loyalitas karyawan tidak berpengaruh terhadap kinerja karyawan .
Pengaruh Beban Kerja dan Kompensasi terhadap Kinerja Dosen melalui Kepuasan Kerja sebagai Variabel Intervening di Universitas Muhammadiyah Enrekang Nurlativa Beta; Mashur Razak; Didi Haryono
Movere Journal Vol. 8 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i1.741

Abstract

Abstract: This research  aims to analyze the influence of Workload and Compensation on Lecturer Performance through Job Satisfaction at the University of Muhammadiyah Enrekang." The analytical tool used in this research is SEM-PLS, while the population in the research is 82 lecturers at Muhammadiyah University Enrekang. The sample used in this research was 82 people. This research aims  to analyze the influence of compensation on lecturer performance, to analyze the influence of workload on performance  to analyze job satisfaction on lecturer performance, to analyze the influence of workload on job satisfaction, To analyze the influence of Compensation on Job atisfaction, To analyze the influence of Workload on lecturer performance through Job Satisfaction at Muhammadiyah University Enrekang,  To analyze the influence of workload on lecturer performance through Job Satisfaction at Muhammadiyah University Enrekang .
Analisis Pengaruh Kualitas Layanan dan Strategi Pemasaran Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah Pada Bank Bni Cabang Mattoangin Nur Windah; Mashur Razak; Hendra Gunawan
Movere Journal Vol. 8 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v8i2.769

Abstract

This study aims to analyze the effect of service quality and marketing strategy on customer loyalty, with customer satisfaction as a mediating variable at Bank BNI Mattoangin Branch. Customer loyalty is a strategic aspect for the banking industry in maintaining sustainable performance and competitive advantage; therefore, understanding the factors that influence it is essential. This study employs a quantitative approach using a survey method involving 83 customers of Bank BNI Mattoangin Branch, selected through purposive sampling. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with SmartPLS 4 software through a bootstrapping technique of 5,000 resamples to test both direct and indirect effects among variables. The results indicate that service quality and marketing strategy have a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction also has a positive and significant effect on customer loyalty and is able to mediate the relationship between service quality and marketing strategy on customer loyalty at Bank BNI Mattoangin Branch. These findings confirm that improving service quality and implementing effective marketing strategies play an important role in enhancing customer satisfaction and loyalty.
PENGARUH KOMPETENSI DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA PEGAWAI MELALUI KOMITMEN ORGANISASIONAL PADA PT JASA RAHARJA CABANG SULAWESI SELATAN Riswan Salam; Rosnaini Daga; Mashur Razak
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities, November 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.1156

Abstract

Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk menentukan dan menganalisis pengaruh variabel Kompetensi dan Pengembangan Karir terhadap Kepuasan Kerja melalui Komitmen Organisasi di PT. Jasa Raharja, Cabang Sulawesi Selatan. Alat analisis yang digunakan dalam penelitian ini adalah analisis data SEM-PLS. Populasi dalam penelitian ini adalah seluruh karyawan PT. Jasa Raharja, Cabang Sulawesi Selatan, dengan jumlah total 67 orang. Dengan menggunakan teknik sampling jenuh, sampel yang digunakan adalah seluruh karyawan PT. Jasa Raharja, Cabang Sulawesi Selatan. Hasil penelitian menunjukkan bahwa: (1) Kompetensi memiliki pengaruh positif dan signifikan terhadap komitmen organisasi di PT. Jasa Raharja, Cabang Sulawesi Selatan, (2) Pengembangan Karir memiliki pengaruh positif dan signifikan terhadap komitmen organisasi di PT. Jasa Raharja, Cabang Sulawesi Selatan, (3) Komitmen Organisasi memiliki pengaruh positif dan signifikan terhadap Kepuasan Kerja Karyawan di PT. Jasa Raharja, Cabang Sulawesi Selatan, (4) Kompetensi memiliki pengaruh positif dan signifikan terhadap kepuasan kerja karyawan di PT. Jasa Raharja, Cabang Sulawesi Selatan. PT. Jasa Raharja, Cabang Sulawesi Selatan, (5) Pengembangan karir tidak berpengaruh terhadap kepuasan kerja karyawan di PT. Jasa Raharja, Cabang Sulawesi Selatan, (6) Kompetensi melalui komitmen organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan di PT. Jasa Raharja, Cabang Sulawesi Selatan, (7) Pengembangan karir melalui komitmen organisasi berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan di PT. Jasa Raharja, Cabang Sulawesi Selatan.
Digital Ecosystem Development Strategy at PT Bank Sulselbar Aiman Nuraddin; Mashur Razak; Didi Haryono
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.4229

Abstract

This study aims to formulate a digital ecosystem development strategy at PT Bank Sulselbar by identifying the institution’s internal strengths and weaknesses and the external opportunities and threats affecting digital banking transformation. The research applies a descriptive qualitative design using interviews, observation, documentation, and triangulation. Data were analyzed inductively through data reduction, data display, conclusion drawing, and verification, and were subsequently synthesized using IFAS, EFAS, and SWOT analysis. The findings show that Bank Sulselbar has strong technological infrastructure, customer trust, partnership networks, capital support, and regulator-backed digital services. Internal constraints include uneven access to digital devices and internet connectivity, gaps in employee digital competence, increasing system complexity, and dependence on third parties. Externally, the growth of internet use, rising demand for fast and secure banking services, technological innovation, and opportunities for collaboration support ecosystem expansion. Conversely, fintech competition, cyberattacks, shortages of digital talent, changing regulations, and poor user experience remain significant threats. The internal index of 0.21 and external index of 0.34 place the bank in Quadrant I, indicating an aggressive growth strategy. Accordingly, Bank Sulselbar should accelerate service innovation, strengthen cybersecurity, improve application usability, develop employee capabilities, expand partnerships with fintech and technology firms, and use artificial intelligence and big data to support inclusive financing. These measures can enhance operational efficiency, accessibility, customer convenience, and competitiveness while maintaining consumer trust and supporting regional economic development.
ANALYSIS OF THE INFLUENCE OF WORKLOAD AND WORK ACHIEVEMENT ON EMPLOYEE PRODUCTIVITY THROUGH INCENTIVE APPRECIATION AT THE NUTRITION FULFILLMENT SERVICE UNITS IN CENTRAL MAMUJU REGENCY Andi Meity Ts Idaman Anshar; Mashur Razak; Muh. Ashary Anshar
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 2 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i2.489

Abstract

This study aims to analyze the effect of workload and work performance on employee productivity through incentive appreciation at the Nutrition Fulfillment Service Unit (SPPG) in Central Mamuju Regency. The study used a quantitative approach with a survey method. The study population consisted of 119 employees, all of whom were sampled using a saturated sampling technique. Data collection was carried out through distributing questionnaires with a Likert scale, while data analysis used Structural Equation Modeling–Partial Least Squares (SEM-PLS) assisted by SmartPLS 4. The results of the study indicate that workload has a positive and significant effect on employee productivity. Work performance also has a positive and significant effect on employee productivity. In addition, workload and work performance are proven to have a positive and significant effect on incentive appreciation. Incentive appreciation further has a positive and significant effect on employee productivity. The results of the mediation analysis show that incentive appreciation partially mediates the effect of workload and work performance on employee productivity. The findings of this study indicate that employee productivity is influenced not only by workload size and high work performance, but is also strengthened by a fair, objective, and performance-based incentive appreciation system. Therefore, proportional workload management, improving work performance, and implementing a transparent incentive system are important strategies in increasing employee productivity and supporting the effectiveness of nutritional fulfillment services in Central Mamuju Regency.
THE INFLUENCE OF ORGANISATIONAL CULTURE AND INTERNAL COMMUNICATION ON ORGANISATIONAL COMMITMENT THROUGH WORK ATTACHMENT AT THE CLASS II NON-TPI BANGGAI IMMIGRATION OFFICE Agus Sumadi; Mashur Razak; Muh. Ashary Anshar
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 2 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i2.491

Abstract

This study aims to analyze the influence of organizational culture and internal communication on organizational commitment through work attachment at the Class II Non-TPI Banggai Immigration Office. The study employs a quantitative approach using a survey method. The study population comprises all staff at the Class II Non-TPI Banggai Immigration Office, with a saturation sampling technique applied so that the entire population served as respondents. Data collection was carried out by distributing a questionnaire using a five-point Likert scale. Data analysis was performed using the Structural Equation Modelling-Partial Least Squares (SEM-PLS) method with SmartPLS 4 software. The results indicate that organizational culture has a positive and significant effect on job engagement and organizational commitment. Internal communication was also found to have a positive and significant effect on both job engagement and organizational commitment. Furthermore, job engagement has a positive and significant effect on organizational commitment. The mediation test results showed that job engagement positively and significantly mediates the effect of organizational culture on organizational commitment, as well as mediating the effect of internal communication on organizational commitment. These findings indicate that strengthening organizational culture and effective internal communication can enhance employees' job engagement, thereby increasing organizational commitment. Therefore, organizations need to strengthen the implementation of organizational cultural values, foster open and participatory internal communication, and create a working environment that enhances job engagement to support the sustainable achievement of organizational goals.
Co-Authors Abdul Samad Arief Agus Sumadi Aiman Nuraddin Akmal Nur Andi Meity Ts Idaman Anshar Didi Haryono Hendra Gunawan Merlin Maya Lumangkun Muh. Ashary Anshar Nur Windah Nurlativa Beta Riswan Salam Rosnaini Daga Rosnaini Daga Sujatmiko Sujatmiko