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All Journal Jurnal Ekonomi, Manajemen, Akuntansi Media Riset Bisnis Manajemen Akuntansi Media Resonansi Pengabdian Masyarakat
Arsalan Bintang Romadi
Universitas Muhammadiyah Jakarta
Economics, Econometrics & Finance Social Sciences

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Strategi Lembaga Keuangan Syariah dalam Upaya Pemberdayaan Usaha Mikro Kecil Menengah di Indonesia Arsalan Bintang Romadi; Jaharuddin Jaharuddin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4427

Abstract

Studi ini bertujuan untuk melihat bagaimana LKS membantu UMKM di Indonesia. Metode penelitian ini menggunakan pendekatan deskriptif analitis dengan mengumpulkan data dari berbagai sumber literatur terkait. Hasil analisis menunjukkan bahwa LKS memberikan kontribusi yang signifikan dalam memfasilitasi akses keuangan yang sesuai dengan prinsip syariah bagi UMKM, serta memberikan bimbingan dan pembinaan untuk meningkatkan kualitas dan daya saing UMKM. Studi ini Memberikan wawasan berharga kepada pemangku kepentingan terkait untuk lebih memahami dampak dan potensi LKS dalam mendukung UMKM dan pertumbuhan ekonomi secara keseluruhan di Indonesia.
INOVASI LAYANAN KEUANGAN DIGITAL (FINTECH) SEBAGAI PENDUKUNG PERTUMBUHAN E- COMMERCE : KAJIAN LITERATUR Nurul Ramandini; Hikmah Dzil Hijjah; Arsalan Bintang Romadi
Media Riset Bisnis Manajemen Akuntansi Vol 1, No 2 (2025): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v1i1.447

Abstract

The rapid growth of financial technology (fintech) has significantly supported the expansion of e-commerce. This literature review explores how fintech innovations—such as digital wallets, online payments, and digital lending—enhance transaction efficiency, increase consumer trust, and support small businesses in online markets. Findings indicate a strong synergy between fintech and e-commerce, though challenges remain in data security, regulation, and digital literacy. This study aims to provide a concise overview of fintech's role in driving digital economic growth.Keywords : fintech, e-commerce, digital payment, innovation, digital economy
ANALISIS MODEL BISNIS UMKM KULINER SATE TAICHAN "TITIK BERKALA" DENGAN PENDEKATAN BUSINESS MODEL CANVAS DAN ANALISIS SWOT Al Anshari; Hikmah Dzil Hijjah; Arsalan Bintang Romadi
Media Resonansi Pengabdian Masyarakat Vol 1, No 1 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrdimas.v1i1.330

Abstract

This study analyzes the business model and development strategy of the culinary MSME "TITIK BERKALA" owned by college alumni. With a case study and qualitative approach, Business Model Canvas and SWOT analysis were used. Data were obtained from observations, interviews, and documents. The results showed that the strength of the business lies in the quality sate taichan menu, affordable prices, and strategic location. Weaknesses include the use of digital technology, financial records, and loyalty programs that are not yet optimal. The study recommends five strategies: digital marketing, menu diversification, management improvement, loyalty programs, and business expansion. This study provides a practical reference for the development of MSMEs by young entrepreneurs and a theoretical contribution to the study of culinary MSME business models in Indonesia.Keywords: Culinary MSMEs, Sate Taichan, Business Model Canvas, SWOT Analysis, Business Model
PEMASARAN DIGITAL MELALUI INSTAGRAM UNTUK MENINGKATKAN VISIBILITAS USAHA KULINER, STUDI MAGANG DI UMKM "TITIK BERKALA" Al Anshari; Hikmah Dzil Hijjah; Arsalan Bintang Romadi
Media Resonansi Pengabdian Masyarakat Vol 1, No 2 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This internship was conducted at Titik Berkala, located on Jl. Raya Cirendeu, with the aim of implementing a digital marketing strategy through Instagram to enhance business visibility. Initial observations revealed that social media utilization was still minimal, despite the business’s strong product appeal among young consumers. Therefore, the internship focused on assisting with the creation of a business Instagram account, producing visual content such as photos and videos, and composing promotional narratives. The internship took place from May 19 to June 6, 2025, with one to two visits per week, using a participatory-descriptive approach. The results showed significant improvement in promotional reach and customer engagement; the account @titikberkala.taichan gained over 160 organic followers within two weeks. This activity demonstrates that digital marketing strategies can be implemented simply and effectively, while also providing students with hands-on experience in applying marketing theory in real business settings.Keywords: MSME, Instagram, digital marketing, internship, culinary business
Co-Authors Abdullah Najib Azzamani Al Anshari Hikmah Dzil Hijjah Jaharuddin, Jaharuddin Nurul Ramandini