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Pengaruh Brand Trust, Brand Experience, dan Brand Awareness terhadap Brand Loyalty pada Aplikasi Pesan Instan Line melalui Customer Satisfaction sebagai Variabel Intervening (Studi pada pengguna Line Generasi Z) Gadis Ranti; Rijal Arslan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5287

Perkembangan media sosial yang pesat, termasuk platform pesan instan, mendorong setiap perusahaan untuk meningkatkan fitur agar pengguna merasa nyaman dan loyal. Line Corporation, yang mengelola aplikasi pesan instan Line, adalah salah satu contohnya. Meskipun Line Chat telah hadir di Indonesia sejak 2013, aplikasinya masih kalah bersaing dengan kompetitor dan mengalami penurunan pengguna. Penelitian ini bertujuan untuk mengetahui pengaruh brand trust, brand experience, dan brand awareness terhadap brand loyalty pada aplikasi Line dengan customer satisfaction sebagai variabel intervening. Penelitian menggunakan metode kuantitatif dan teknik purposive sampling pada 100 pengguna Line dari Generasi Z yang telah menggunakan aplikasi selama minimal 3 bulan. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan dari brand trust, brand experience, dan brand awareness terhadap brand loyalty dan customer satisfaction. Selain itu, terdapat juga pengaruh tidak langsung yang positif dan signifikan antara brand trust, brand experience, dan brand awareness terhadap brand loyalty melalui customer satisfaction. Ini menunjukkan bahwa kepuasan pelanggan memainkan peran penting dalam memperkuat loyalitas merek pada pengguna Line.

Pembaharuan Inovasi dalam Budidaya Pisang serta Pajak Pertambahan Nilainya Septanta, Rananda; Khuzaeni, Khuzaeni; Arslan, Rijal; Nurhasan, Yunus
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1444

The increasing need for sustainable food sources and economic empowerment in underprivileged communities has become a critical concern, especially in urban areas like South Tangerang. In response, a community service program titled "Training on Banana Cultivation and Optimization of Its Economic Value" was conducted at the Pondok Miri Orphanage Foundation. This initiative aimed to enhance the agricultural knowledge and entrepreneurial skills of 41 students from the orphanage by introducing banana cultivation techniques and strategies to maximize its economic potential. Held in April 2025, the activity was carried out by 10 lecturers from Pamulang University using a combination of methods, including material presentation, group discussions, and practical training in planting and marketing. The results indicated a significant improvement in participants’ understanding of sustainable farming practices and their ability to identify and leverage economic opportunities through banana-based products. This program not only fostered environmental awareness but also laid the groundwork for future micro-business development among the youth.

Budidaya Tanaman Karet untuk Perekonomian yang Lebih Positif Latif, Adi Sofyana; Arslan, Rijal; Saga, Baharudin; Septanta, Rananda
Jurnal PKM Manajemen Bisnis Vol. 4 No. 2 (2024): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v4i2.760

Rubber plants are a type of medicinal plant that has many health benefits, including treating small wounds, as a medical device, preventing stomach acid, for clothing, treating body aches, and as a fever-reducing medicine. The purpose of this community service is to provide information on how to increase the potential of natural resources located in Lebak, which is an area that has quite high potential in the rubber plantation business in general, but currently it has not been utilized optimally by the local community at this time. Most of the rubber plants that are produced are sold individually without knowing the harvest that the accounting information system consumes. This is due to a lack of innovation from the local community. Therefore, cultivating rubber plants is one way that can be done by harvesting quite small or large areas of land that can be put to good use, maintaining nutritional value and increasing economic value. With this cultivation empowerment, it is hoped that it can help improve the economy of the Lebak community and take advantage of the harvest of rubber plants for social welfare which is more durable to give rise to various innovations in processing rubber itself in a sustainable manner.

Pengaruh Umur Perusahaan, Profitabilitas Dan Masa Perikatan Audit Terhadap Kecepatan Publikasi Laporan Keuangan Septanta, Rananda; Nurhasan, Yunus; Arslan, Rijal; Eko Ari Wibowo, Muhammad
GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Fulfillment activities in the adjustment of standards and procedures applicable in Indonesia, auditors need time in completing the audit. If the auditor does not have the accuracy, accuracy and expertise in auditing. This affects the length of audit completion which is getting longer. This also has an impact on the publication of the company's financial statements which results in the quality of the financial statements will decrease, especially the reliability and relevance of the information. This study aims to determine the effect of the company's age, profitability and audit engagement period on the speed of publication of financial statements. The research model used in the preparation of this thesis is a descriptive quantitative method. This research was conducted on companies registered in 2016-2022. The data is obtained from the official website of the Indonesia Stock Exchange. The results of this study state that the age of the company does not affect the speed of publication of financial statements in food and beverage subsector companies in the 2016-2021 period, because the length or absence of a company is established cannot be a reference that the company can present financial statements on time

Pengaruh Volume Perdagangan Saham, Tingkat Inflasi Dan Tax Rate Terhadap Indeks Harga Saham Gabungan (IHSG) Latif, Adi Sofyana; Risma, Deny Eka; Septanta, Rananda; Arslan, Rijal
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini dilatarbelakangi oleh semakin menurunnya perdagangan saham Salah satu faktor makro ekonomi yang dapat memberikan dampak pada pergerakan Indeks Harga Saham Gabungan adalah inflasi. Inflasi merupakan salah satu variabel yang memengaruhi harga saham di pasar modal. Terjadinya inflasi mengakibatkan beberapa efek dalam perekonomian, salah satunya kegiatan investasi pada saham. Inflasi membuat investor sebagai pemodal menurunkan minat investasinya kepada perusahaan yang listing di Bursa Efek Indonesia sehingga berpengaruh terhadap pergerakan Indeks Harga Saham Gabungan.Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh perdagangan saham (X1) dan tngkat inflasi (X2) terhadap indeks harga saham gabungan (Y) di di bursa efek indonesia. Metode yang digunakan pada penelitian ini adalah metode penelitian kuantitatif. Teknik pengumpulan data dilakukan dengan cara analisa data dari bursa efek indonesia. Pengambilan sampel yang digunakan dalam penulisan ini adalah metode pengambilan sampel purposive yaitu teknik penentuan sampel berdasarkan kebetulan, kebetulan bertemu secara langsung dengan metode sampling dengan mengambil ciri ciri tertentu yaitu perusahaan perbankan. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji normalitas, uji multikorelasi, uji heteroskedastisitas, analisis regresi linier, uji koefisien detrminasi, uji f dan uji t. Hasil penelitian menunjukkan bahwa tax rate berpengaruh positif dan signifikan terhadap indeks saham gabungan dengan besar pengaruh signifikanya 0,018 sedangkan tingkat inflasi berpengaruh positif dan signifikan terhadap indeks harga saham gabungan dengan besar pengaruh signifikanya 0,000.

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BANK SYARIAH INDONESIA Arslan, Rijal
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 11 No. 2 (2022): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v11i2.1111

The purpose of this research is to study and analyze the influences of The Quality of Service on the Costumer Satisfaction of PT Bank Syariah Indonesia. The Quality of Service in this research uses five variables, which are: tangible, reliability, responsiveness, assurance and empathy have relationship with Customer Satisfaction. In this research, Multiple regression of technical analysis is applied. To test the impact, F test is applied and to test the partial influence, t test is applied at significant level 0,05. The number of samples used for this analysis are 100 customers of PT Bank Syariah Indonesia. The result of this research also simultaneously that the Quality of Service (e.g., tangibles, reliability, responsiveness, assurance and empathy) has a positive effect and significant to the Customer Satisfaction. While partially only responsiveness and assurance variables has an effect with customer satisfaction, while tangibles, reliability and empathy does not has an effect with customer satisfaction.

Pengaruh Brand Trust, Brand Experience, dan Brand Awareness terhadap Brand Loyalty pada Aplikasi Pesan Instan Line melalui Customer Satisfaction sebagai Variabel Intervening (Studi pada pengguna Line Generasi Z) Gadis Ranti; Rijal Arslan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5287

Perkembangan media sosial yang pesat, termasuk platform pesan instan, mendorong setiap perusahaan untuk meningkatkan fitur agar pengguna merasa nyaman dan loyal. Line Corporation, yang mengelola aplikasi pesan instan Line, adalah salah satu contohnya. Meskipun Line Chat telah hadir di Indonesia sejak 2013, aplikasinya masih kalah bersaing dengan kompetitor dan mengalami penurunan pengguna. Penelitian ini bertujuan untuk mengetahui pengaruh brand trust, brand experience, dan brand awareness terhadap brand loyalty pada aplikasi Line dengan customer satisfaction sebagai variabel intervening. Penelitian menggunakan metode kuantitatif dan teknik purposive sampling pada 100 pengguna Line dari Generasi Z yang telah menggunakan aplikasi selama minimal 3 bulan. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan dari brand trust, brand experience, dan brand awareness terhadap brand loyalty dan customer satisfaction. Selain itu, terdapat juga pengaruh tidak langsung yang positif dan signifikan antara brand trust, brand experience, dan brand awareness terhadap brand loyalty melalui customer satisfaction. Ini menunjukkan bahwa kepuasan pelanggan memainkan peran penting dalam memperkuat loyalitas merek pada pengguna Line.

Pengaruh Pemahaman Peraturan Pajak, Tarif Pajak, Lingkungan dan Kesadaran Wajib Pajak Terhadap Kepatuhan Wajib Pajak Yunus Nurhasan; Rijal Arslan; Chaeru Syahru Ramdhani; Rananda Septanta
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i1.1810

The rapid growth of online shopping in Indonesia has created significant potential for tax revenue, prompting the government to strengthen the regulation of taxation in E-Commerce transactions. However, efforts to optimize state revenue face several challenges, including taxpayers’ limited understanding of tax regulations, perceptions of tax rates, environmental influences, and varying levels of taxpayer awareness. This study aims to analyze the effect of these factors on taxpayer compliance among individual taxpayers engaged in online shopping activities. This quantitative research employed a survey method and was conducted at the Primary Tax Office (KPP Pratama) Tangerang. A total of 200 individual taxpayers were selected using simple random sampling. Data were collected through the distribution of Likert-scale closed-ended questionnaires and processed using SPSS 25. Multiple linear regression analysis was performed to examine both simultaneous and partial influences of the variables. The findings indicate that Understanding of Tax Regulations, Tax Rates, Environment, and Taxpayer Awareness simultaneously affect Taxpayer Compliance. However, partial testing reveals that only Understanding of Tax Regulations and Taxpayer Awareness have a significant positive effect on Taxpayer Compliance. These results highlight the importance of improving taxpayer knowledge and awareness to enhance compliance in the growing E-Commerce sector.

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