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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Pendidikan dan ekonomi (JUPEK)
Evi Suryani Harahap
Universitas Negeri Medan
Economics, Econometrics & Finance Education Other

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PENGARUH IKLAN DALAM PASAR PERSAINGAN MONOPOLISTIK DAN OLIGOPLI DI INDONESIA Evi Suryani Harahap; Siti Handayani; Nurul Hasanah; Nafthalia Panjaitan; Agnes Laura Simanjuntak
Jurnal Pendidikan dan Ekonomi (JUPEK) Vol 7 No 2 (2026): Jurnal Pendidikan dan Ekonomi (JUPEK)
Publisher : Program Studi Pendidikan Ekonomi Institut Sain dan Kependidikan (ISDIK) Kie Raha Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21261943

Abstract

Advertising is one of the marketing strategies that plays an important role in influencing consumer behavior and increasing a company's competitiveness in the market. In monopolistic competition and oligopoly market structures, advertising activities are often used by companies to build brand image, create product differentiation, and attract consumer interest in the products offered. This study aims to analyze the influence of advertising in monopolistic competition and oligopoly markets in Indonesia. The research method used in this study is a literature review by examining various relevant scientific articles from reputable national journals published in recent years. Data collection techniques were carried out through the exploration of various literature sources related to advertising, consumer behavior, and market structure. The results of the study show that advertising has a significant influence on increasing brand awareness, shaping consumer perceptions, and encouraging purchasing decisions for a product. In addition, in monopolistic competition markets, advertising plays a role in creating product differentiation and increasing consumer loyalty, while in oligopoly markets advertising functions as a strategy to maintain the company's position and increase competitiveness among companies. Therefore, advertising activities are an important instrument in marketing strategies that can influence consumer behavior and strengthen a company's position in market competition.
Analisis Efektivitas Program Bantuan Sosial dalam Memutus Rantai Kemiskinan Antargenerasi di Indonesia (Generasi X hingga Generasi Alpha) Samuel Revaldo Jeverson Siboro; Olive Katrina Joyanka Sihombing; Roma Uli Maria Br Situmeang; Bona Vintura Suyana Pandiangan; Evi Suryani Harahap
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 02, Juni 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.15887

Abstract

Intergenerational poverty is one of the most complex structural issues in human development in Indonesia. Social assistance programs implemented by the government, such as the Family Hope Program (PKH), Non-Cash Food Assistance (BPNT), and the Smart Indonesia Program (PIP), are expected to be instruments to break the chain of poverty passed down from one generation to the next. This study aims to analyze the effectiveness of social assistance programs in breaking the chain of intergenerational poverty in Indonesia, covering four generations: Generation X (1965–1980), Millennial Generation (1981–1996), Generation Z (1997–2012), and Generation Alpha (2013–2025). The method used is descriptive qualitative research with a literature study approach, utilizing secondary data from the Central Bureau of Statistics, the Ministry of Social Affairs of the Republic of Indonesia, Bappenas, the World Bank, and national and international scientific journals. Data analysis uses the Miles and Huberman model. The research results show that social assistance has partially improved access to education and health care, but its effectiveness in ending intergenerational poverty remains limited due to targeting issues, recipient dependency, regional disparities, and weak program integration with economic empowerment. The novelty of this research lies in its comparative analysis across four generations within a single intergenerational poverty framework, a topic that has not been widely studied before.
Co-Authors Agnes Laura Simanjuntak Bona Vintura Suyana Pandiangan Nafthalia Panjaitan Nurul Hasanah Olive Katrina Joyanka Sihombing Roma Uli Maria Br Situmeang Samuel Revaldo Jeverson Siboro Siti Handayani