Article Per Year (5 Year)
p-Index From 2021 - 2026
1.8
P-Index
This Author published in this journals
All Journal E-Journal Home Economic and Tourism Jurnal Pariwisata Pesona JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Pengabdian UntukMu NegeRI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ekonomi Bisnis Manajemen Prima Equity: Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Applied Sciences in Accounting, Finance, and Tax
Arafat, Lathif
Universitas Prima Indonesia
Religion Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
ANALISIS BRAND SWITCHING AQUA KE LE MINERALE OLEH GEN Z KOTA PEKANBARU Alvi, Alvi; Lathif Arafat; Kanzi Mahardiga Labaga; Irsan Ali nasution; Lola Maharani
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 7 No. 2 (2026): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v7i2.7561

Abstract

This study examines brand switching behavior from Aqua to Le Minerale among Generation Z consumers in Pekanbaru. While Aqua has traditionally dominated Indonesia’s bottled water market, its market share has shown a declining trend since 2015. In contrast, Le Minerale, introduced in 2016, has demonstrated consistent growth. Using a quantitative approach, data were collected from 53 respondents and analyzed with SmartPLS to assess both inner and outer model validity. The results show that social media advertising has a positive and significant effect on brand switching (p = 0.06 < 0.05; t = 2.740 > 1.674) and on variety seeking (p = 0.001 < 0.05; t = 3.193 > 1.674). Furthermore, variety seeking significantly influences brand switching (p = 0.000 < 0.05; t = 7.327 > 1.674). The mediating effect was also confirmed, as social media advertising indirectly affects brand switching through variety seeking (p = 0.06 < 0.05; t = 1.740 > 1.674). In contrast, price perception shows no significant effect on either brand switching or variety seeking, and variety seeking does not mediate the relationship between price perception and brand switching. These findings highlight that social media advertising and variety seeking are key determinants of brand switching behavior among Generation Z, while price perception plays a negligible role in this context.
COMPARISON OF VECTOR AUTOREGRESSIVE (VAR) AND VECTOR ERROR CORRECTION MODELS (VECM) FOR THE COMPOSITE STOCK PRICE INDEX (JCI) IN INDONESIA Arafat A., Lathif; Meta, Williya; Meilisa, Meilisa
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.754

Abstract

The capital market has a major role for economic development which is able to encourage capital formation and sustain economic growth. Financial liberalisation between countries in the world will make capital markets in each country interconnected. If there is a large movement in the global stock index, it will also have an impact on the JCI in Indonesia. In addition to global indices, macroeconomics is also seen as capable of influencing capital markets. Inflation and interest rates are macroeconomic components that can be used. The purpose of this research is to be able to see the relationship between one variable and another, namely the Composite Stock Price Index (JCI), Dow Jones Industrial Average (DJIA), inflation rate, interest rate. The VAR/VECM analysis approach was used in this study. Data was taken from 2017 to 2023. The data used for modelling is 84 observations. Based on the results, Inflation and DJIA have a long-term influence on the increase of JCI, while interest rates have no long term influence on JCI in Indonesia. With the model projection for the next 10 years. The projection results state that the variability of JCI in Indonesia is most dominantly explained by the JCI variable itself with a proportion of 95.21619%, while inflation contributes 0.193202%, interest rates 0.249170%, and DJIA index 4.341438%. The results of this analysis can be used as a consideration of strategies in increasing the JCI in Indonesia to maintain the health and stability of the economy.
Penguatan UMKM Tuah Negeri Melalui Inovasi Produksi Batu Bata Dan Kelompok Usaha Keripik Singkong Berbasis Pemberdayaan Perempuan Dan Digitalisasi Lathif Arafat; Williya Meta; Raspan Hamdi; Aland Polma Naek Sihombing; Tatia Patricia Belva; Sintia Maherlido; Mhd. Ega Septianda; Winda Gokma Uli Alicia; N. Muhammad Azqi
Jurnal Pengabdian UntukMu NegeRI Vol. 10 No. 1 (2026): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v10i1.10481

Abstract

Tuah Negeri Village, located in Tenayan Raya District, Pekanbaru City, is dominated by low-income communities working in informal sectors such as brickmaking and home-based microenterprises. The 2025 “BEM Berdampak” Community Service Program aims to enhance local economic capacity through the application of appropriate technology and managerial training. The methods include socialization, technical and managerial training, technology implementation, mentoring, and evaluation. The results show a significant improvement: brick production increased from 1,500–2,000 to 10,000 pieces per day, and cassava chips production rose from 5 kg to 25 kg per week. The partners also developed simple financial recording and digital marketing skills. This program successfully improved entrepreneurial competence, production efficiency, and women’s economic participation while supporting SDGs goals 1 (No Poverty), 5 (Gender Equality), and 8 (Decent Work and Economic Growth). Keywords: Community empowerment, appropriate technology, MSMEs, Tuah Negeri, SDGs.
Co-Authors Aland Polma Naek Sihombing Alvi, Alvi Arifin Arifin Irsan Ali nasution Kanzi Mahardiga Labaga Lola Maharani Meilisa Meilisa Meilisa Meilisa, M Meilisa, Meilisa Meta, Williya Mhd. Ega Septianda N. Muhammad Azqi Raspan Hamdi Silfeni Silfeni Sintia Maherlido Tatia Patricia Belva Williya Meta Williya Meta Winda Gokma Uli Alicia Youmil Abrian