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All Journal Ascarya: Journal of Islamic Science, Culture and Social Studies Society: Jurnal Pengabdian Masyarakat Bulletin of Network Engineer and Informatics (BUFNETS) PATEMON: Multidisciplinary Research
Adi Santoso
Telkom University
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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MAQASID-DRIVEN HALAL ASSURANCE AND DIGITAL CO-CREATION IN SOCIAL COMMERCE: THE MAHACC MODEL FOR INDONESIA Erwan Iskandar; Eman Sulaiman; Adi Santoso; Vigory Gloriman Manalu
PATEMON: Multidisciplinary Research Vol. 1 No. 2 (2025): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v1i2.215

Abstract

Purpose: This conceptual paper develops an integrative model to explain how Indonesian consumers form preference and purchase intention toward halal cosmetics in social commerce, where information asymmetry and user-generated claims are pervasive. Research methodology: We conduct a theoretical review and theory-building synthesis across halal assurance and integrity, signaling theory, stimulus–organism–response (S‑O‑R), online trust and risk, value co-creation in social commerce, and platform governance. We integrate these streams with maqasid al-shariah to derive a new mechanism-based model. Results: We propose the MaHACC model (Maqasid-driven Halal Assurance and Co-Creation). A bundle of halal assurance signals, platform shariah governance, and co-creation affordances shapes Maqasid Congruence Appraisal and Amanah-based Digital Trust, which together predict preference, purchase intention, advocacy, and loyalty while reducing perceived halal risk. Limitations: This is a conceptual paper and does not empirically test the model. The scope is Indonesian social commerce and halal cosmetics as a high-credence category. Contribution: MaHACC advances Islamic marketing and digital platform research by (1) operationalizing maqasid congruence as a cognitive appraisal in digital halal consumption, (2) theorizing amanah-based digital trust as a multi-level mechanism linking assurance and co-creation to behavior, and (3) providing testable propositions and an empirical research agenda.
Foresight-Driven Digital Transformation and Innovation Performance in Tourism MSMEs: A Capability Complementarity Perspective Eman Sulaiman; Adi Santoso; Vigory Gloriman Manalu; Daduk Merdika Mansur; Hartanto Halim; Asep Kosasih
Bulletin of Network Engineer and Informatics Vol. 4 No. 1 (2026): BUFNETS (Bulletin of Network Engineer and Informatics) April 2026
Publisher : PT. GWEX NET PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59688/709842

Abstract

Tourism micro, small, and medium enterprises (MSMEs) in West Java operate in increasingly dynamic environments shaped by digital platforms, shifting consumer behavior, and rising sustainability expectations. While digital transformation is often promoted as a strategic solution, many MSMEs struggle to translate digital adoption into meaningful innovation outcomes. This study develops and empirically tests a foresight-driven digital transformation framework that explains how strategic foresight capability, digital transformation capability, and green marketing orientation jointly influence innovation performance. Drawing on dynamic capabilities theory and sustainability-oriented marketing logic, this study employs a sequential mixed-method design. The qualitative phase identifies context-specific manifestations of foresight practices, digital transformation activities, and green marketing behaviors among tourism MSMEs. The quantitative phase, using PLS-SEM analysis of 214 MSMEs, examines the relationships among the constructs and the moderating effect. The results reveal that strategic foresight capability significantly enhances digital transformation capability and green marketing orientation, confirming its role as an upstream dynamic capability. Furthermore, digital transformation capability and green marketing orientation both positively influence innovation performance, with a stronger emphasis on marketing innovation. Importantly, the findings demonstrate a significant complementarity effect, where green marketing orientation strengthens the impact of digital transformation capability on innovation performance. This study contributes to the literature by positioning strategic foresight as a micro-foundation of digital transformation capability, and by integrating digital transformation and sustainability orientation into a unified framework. Practically, the findings highlight the importance for MSMEs to develop simple foresight routines, integrated digital capabilities, and credible sustainability-driven marketing strategies to enhance innovation outcomes.
Islamic Social Business: The Role of al-Qardul Hasan in Empowering Vulnerable Micro-Enterprises through Bankziska Adi Santoso; Yuyun Ristianawati; Sri Hartono; Fanji Farman; Ina Nusuki
Ascarya: Journal of Islamic Science, Culture, and Social Studies Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Alumni dan Santri Mahyajatul Qurro'

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53754/19sqjj52

Abstract

This study examines the development and implementation of Islamic financial institutions based on Al-Qardul Hasan, specifically through the Bankziska model, in the context of empowering micro, small, and medium enterprises (MSMEs). The phenomenon underlying this research is the high dependence of MSMEs on loan sharks who provide high-interest loans, especially in traditional markets, rural areas, and poor urban areas. In addition, the difficulty of accessing finance from conventional and Islamic banks further exacerbates the economic conditions of MSMEs. The Bankziska concept offers an alternative solution by providing loans without interest, without administrative fees, without fines, and collateral. Bankziska utilizes zakat, infaq, shodaqoh, and other social and religious funds to support MSMEs. The main objective of this concept is to realize a prosperous and just society (Baldatun thayyibatun wa rabbun ghafur). The research method used is qualitative with a case study approach. The research results indicate that the Bankziska concept can serve as an alternative model for empowering MSMEs based on Sharia principles, reducing dependence on loan sharks, and increasing financial access for MSMEs. Implications of this research include the development of a more inclusive and sustainable Sharia financial business model.
Digital Marketing Campaign Training Using Artificial Intelligence for MSMEs in the UMKM Naik Kelas Program of Karawang Regency Adi Santoso; Eman Sulaiman; Vigory Gloriman Manalu
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2026): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/efg3ar34

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economic development; however, many MSME actors still face challenges in implementing effective digital marketing strategies. The rapid advancement of Artificial Intelligence (AI) has created new opportunities for MSMEs to improve marketing efficiency, customer engagement, and content personalization. This community service activity aimed to enhance the knowledge and practical skills of MSME participants in utilizing AI technologies for digital marketing campaigns. The activity was conducted as part of a training and mentoring program within the “UMKM Naik Kelas Kabupaten Karawang” initiative on July 4, 2026, and involved MSME owners from various business sectors. The implementation methods included lectures, demonstrations, case studies, and hands-on practice using AI-based tools for content creation, campaign optimization, customer communication, and market analysis. The results demonstrated an improvement in participants' understanding of AI-based digital marketing strategies, as reflected in interactive discussions, practical exercises, and participant engagement during the training sessions. Participants showed increased awareness of AI applications for content creation, advertising optimization, and customer communication.
Co-Authors Asep Kosasih Daduk Merdika Mansur Eman Sulaiman Erwan Iskandar Fanji Farman Hartanto Halim Ina Nusuki Sri Hartono Vigory Gloriman Manalu Yuyun Ristianawati