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All Journal Excellent Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Riset Manajemen JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Manajemen, Bisnis dan Kewirausahaan Optimal: Jurnal Ekonomi dan Manajemen
Nur Hadi
Universitas Duta Bangsa Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Model Determinan Minat Beli Produk Kecantikan di Kota Surakarta: Analisis Peran Kualitas Produk, Persepsi Harga dan Digital Marketing Shella Savita Ramadhani; Bangun Prajadi Cipto Utomo; Nur Hadi
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2135

Abstract

The Indonesian cosmetics market has experienced rapid growth lately, resulting in more intense competition among beauty firms. This research seeks aims to investigate how product quality, price, and digital marketing influence consumers' purchase intentions for Wardah cosmetics in Surakarta. This study employed a quantitative survey method. The participants included 100 female individuals aged fifteen years or older. The information gathered through a survey was examined using multiple linear regression. The results indicate that price, online advertising, and product quality have a significant and positive effect on purchase intention. Research indicated that the quality of a product significantly affects consumers' likelihood to buy. The findings suggest that enhancing product quality, keeping prices competitive, and optimizing digital marketing strategies can boost consumers' intention to purchase Wardah beauty products in Surakarta.
Analisis Kepuasan Pelanggan dan Kualitas Layanan terhadap Niat Pembelian Ulang pada Pelanggan di UMKM Surakarta Isni Yanuarti Puspitasari; Bangun Prajadi Cipto Utomo; Nur Hadi
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.630

Abstract

UMKM merupakan sektor penting dalam perekonomian yang pada saat ini tidak jarang menemukan usaha kecil ini pada setiap rumah. Dalam konteks persaingan usaha yang semakin ketat, UMKM harus memberikan layanan yang maksimal, dan kepuasan pelanggan guna menciptakan perilaku pembelian ulang. Walaupun UMKM di Surakarta menerapkan kualitas yang baik, UMKM tersebut masih belum secara konsisyen diberikan kepada pelanggan, dan pelanggan pun menjadi tidak merasa puas terhadap pelayanan UMKM. Pada penelitian sebelumnya, masih ditemukan kekurangan studi yang secara mendalam mengenai aspek kepuasan pelanggan dan kualitas layanan di lingkungan UMKM Surakarta. Pada penelitian ini bertujuan untuk mengetahui apakah niat pembelian ulang dipengaruhi oleh kepuasan pelanggan dan kualitas layanan. Metode dalam penelitian ini menggunakan pendekatan kuantitatif, dimana objek dalam penelitian ini adalah responden yang pernah melakukan pembelian di UMKM Surakarta. Hasil dari penelitian ini Adalah, kepuasan pelanggan memiliki pengaruh signifikan dengan niat pembelian ulang, sama halnya variabel kualitas layanan yang juga berpengaruh signifikan terhadap niat pembelian ulang. Dapat disimpulkan dari hasil tersebut bahwa kepuasan pelanggan dan kualitas layanan signifikan memberikan pengaruh kepada pelanggan untuk melakukan pembelian ulang di UMKM Surakarta.
PENGARUH WORK LIFE BALANCE, DAN MOTIVASI KERJA TERHADAP INTENTION TO STAY KARYAWAN KSPPS BINA INSAN MANDIRI KARANGANYAR Della Arventya Vadmara; Bangun Prajadi Cipto Utomo; Nur Hadi
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Now Available
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18207

Abstract

This study aims to analyze the effect of Work Life Balance and Work Motivation on employees’ Intention to Stay at Koperasi Simpan Pinjam dan Pembiayaan Syariah (KSPPS) Bina Insan Mandiri Karanganyar, both partially and to determine which variable has a stronger influence on Intention to Stay. This study employed a quantitative approach using a deductive method. The population consisted of 52 employees, and the entire population was selected as the sample using a saturated sampling technique. Primary data were collected through questionnaires using a five-point Likert scale. Data analysis was conducted using SPSS through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results showed that Work Life Balance had a positive but insignificant effect on Intention to Stay, with a regression coefficient of 0.163 and a significance value of 0.076 > 0.05. Meanwhile, Work Motivation had a positive and significant effect on Intention to Stay, with a regression coefficient of 0.393 and a significance value of 0.000 < 0.05. Work Motivation also had a relatively stronger influence than Work Life Balance, as indicated by the Standardized Beta values of 0.690 and 0.223, respectively. Therefore, increasing employees’ work motivation is a more dominant factor in encouraging their intention to remain in the organization.
Pengaruh Digitalisasi Operasional dan Integrasi Rantai Pasok Terhadap Keberlanjutan Usaha pada Supplier Karkas Unggas Bebek Ndeso di Wonogiri Dimas Ridlo Wicaksono; Harsanto Harsanto; Nur Hadi
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Agustus : Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i2.7656

Abstract

The dynamics of the agribusiness sector demand that SMEs agilely adapt to technology while maintaining solid coordination within their network of partners and consumers. Driven by this urgency, this study aims to investigate the effect of operational digitalization on supply chain integration, as well as to examine the impact of these variables on business sustainability in the poultry carcass supplier Bebek Ndeso Wonogiri. This study employs a quantitative approach with a survey design, involving 70 respondents consisting of internal and external parties through a purposive sampling technique. Primary data were collected using a Likert scale 1–5 structured questionnaire and analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) based on SmartPLS 4. Based on the data processing results, it is revealed that operational digitalization has a positive and significant effect in establishing reliable supply chain integration, which in turn is proven to have a positive and significant effect on enhancing business sustainability. On the other hand, operational digitalization was recorded as not having a direct significant effect on business sustainability. Substantively, these findings conclude that achieving business sustainability in the poultry carcass industry does not solely rely on technological modernization, but is heavily influenced by the effectiveness of supplier coordination, internal workflow synchronization, and the quality of customer relations. The implication of these findings underscores the importance for business actors to combine the use of digital technology with a comprehensive supply chain integration strategy in order to secure long-term business continuity.
Pengaruh Digital Leadership dan Kepuasan Kerja terhadap Komitmen Organisasi Karyawan PT Tiga Serangkai Pustaka Mandiri Amanda Intan Nur Aini; Taufiq Nur Muftiyanto; Nur Hadi
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 3 (2026): September: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i3.4697

Abstract

PT Tiga Serangkai Pustaka Mandiri serves as the research locus for this study, which aims to analyze the influence of digital leadership and job satisfaction on employees' organizational commitment. An explanatory quantitative approach was chosen as the research method, with primary data collected through a Likert-scale questionnaire involving 66 respondents as the sample. SPSS version 25 software was used for data processing and analysis. All questionnaire items were declared valid and reliable based on instrument testing results. Classical assumption tests confirmed that the data were normally distributed and free from multicollinearity and heteroscedasticity issues. Organizational commitment is positively and significantly influenced by digital leadership and job satisfaction, both partially and simultaneously, as shown by multiple linear regression analysis. The adjusted coefficient of determination (Adjusted R²) value of 78.3% indicates that the two independent variables can explain the variation in organizational commitment, while the remaining 21.7% is influenced by other factors not examined in this research model. These findings emphasize the importance for management to continuously develop digital leadership competencies and maintain employee well-being in order to sustain high levels of organizational commitment.
Pengaruh Budaya Organisasi dan Motivasi Kerja terhadap Kinerja Pegawai Kantor Badan Pengawas Pemilihan Umum (BAWASLU) di Kabupaten Karanganyar Citra Ayu Kasworo Wati; Khabib Alia Akhmad; Nur Hadi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v6i3.12730

Abstract

Employee performance at the General Election Supervisory Agency (BAWASLU) of Karanganyar Regency is influenced by organizational culture and work motivation, as examined in this study. A total of 30 employees served as research subjects, with the entire population used as the sample through a saturated sampling method. A quantitative approach with a causal associative design was chosen to test the relationships between these variables. Data collection was carried out using a Likert scale questionnaire (1–5) that had undergone validity and reliability testing. Before entering the main analysis, a series of classical assumption tests—including normality, multicollinearity, and heteroscedasticity tests—were conducted first. Multiple linear regression analysis was then applied as the primary technique, complemented by the coefficient of determination test (R²) and hypothesis testing through t-tests and F-tests processed using SPSS version 27. Organizational culture and work motivation were proven to have a significant positive impact on employee performance. The simultaneous contribution of both variables reached 70.7% based on an Adjusted R² value of 0.707 with an F-calculated of 36.026 at a significance of 0.000. Partially, organizational culture significantly influences employee performance with a t-calculated of 5.602 (significance 0.000). Work motivation also shows a significant positive influence with a t-calculated of 3.319 at a significance of 0.001. Strengthening organizational culture and enhancing work motivation are proven to be strategic steps to boost employee performance at BAWASLU Karanganyar Regency. These steps are highly relevant given the increasing complexity of election supervision challenges.
Co-Authors Amanda Intan Nur Aini Bangun Prajadi Cipto Utomo Citra Ayu Kasworo Wati Della Arventya Vadmara Dimas Ridlo Wicaksono Harsanto Isni Yanuarti Puspitasari KHABIB ALIA AKHMAD Muftiyanto, Taufiq Nur Shella Savita Ramadhani