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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Science and Society (IJSOC) IIJSE
Lusia Tria Hatmanti Hutami
Universitas Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Materials Science & Nanotechnology Social Sciences

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Eco-Friendly Product Purchasing Behavior Based on the Theory of Consumption Value Bernadetta Diansepti Maharani; Lusia Tria Hatmanti Hutami; Dika Prawita; Budi Setiawan; Friska Putri Wati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates eco-friendly product purchasing behavior among millennial consumers based on the Theory of Consumption Value. Using a quantitative approach and multiple regression analysis, the research examines the effects of functional, conditional, social, epistemic, and emotional values on green purchase intention, as well as the effect of green purchase intention on green purchase behavior. The findings show that social value and emotional value significantly influence green purchase intention, while functional, conditional, and epistemic values have no significant effect. Moreover, green purchase intention positively affects green purchase behavior. These results highlight that millennials’ eco-friendly purchasing decisions are primarily driven by emotional concern and social influence rather than by product functionality or situational factors.
Pengaruh Brand Image Terhadap Brand Loyalty dengan Satisfaction dan Brand Love Sebagai Variabel Mediasi (Studi Kasus pada Smartphone Merek Vivo di Yogyakarta) Shava Riftika Aulia Melani; Ida Bagus Nyoman Udayana; Lusia Tria Hatmanti Hutami
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 1 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2024 - Januari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i1.3405

Abstract

Penelitian ini bertujuan untuk mengetahui 1) Pengaruh brand image terhadap brand loyality pada produk Smartphone Vivo, 2) Pengaruh brand image terhadap satisfaction pada produk smartphone Vivo, 3) Pengaruh brand image terhadap brand love pada produk Smartphone Vivo, 4) Pengaruh satisfaction terhadap brand loyalty pada produk Smartphone Vivo, 5) Pengaruh brand love terhadap brand loyalty pada produk Smartphone Vivo. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah melakukan pembelian Smartphone Vivo di Kota Yogyakarta. Teknik pengambilan sampel dalam penelitian ini adalah teknik purposive sampling. Jumlah sampel dalam penelitian ini adalah 100 responden. Teknik analisis data dilakukan dengan menggunakan Microsoft Excel dan Software SEM PLS. Hasil penelitian ini menunjukan bahwa : 1) Brand image berpengaruh positif dan signifikan terhadap brand loyalty, 2) Brand image berpengaruh positif dan signifikan terhadap satisfaction, 3) Brand image berpengaruh positif dan signifikan terhadap brand love, 4) satisfaction berpengaruh positif dan signifikan terhadap brand loyalty, 5) brand love berpengaruh positif dan signifikan terhadap brand loyalty.
Pengaruh Online Customer Review dan Digital Marketing Terhadap Purchase Decision dengan Impulsive Buying Sebagai Variabel Mediasi di Shopee Pada Generasi Z Oktavian Gilang Ramadhan; Muinah Fadhilah; Lusia Tria Hatmanti Hutami
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 1 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2024 - Januari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i1.3645

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh ulasan pelanggan online dan pemasaran digital terhadap keputusan pembelian dengan pembelian impulsif sebagai variabel mediasi pada konsumen Generasi Z di Shopee. Generasi Z yang tumbuh di tengah perkembangan teknologi digital sangat dipengaruhi oleh ulasan pelanggan dan pemasaran digital dalam mengambil keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner online yang diisi oleh 112 responden, yang merupakan pengguna aktif Shopee kelahiran 1997–2012. Teknik analisis data yang digunakan adalah Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa ulasan pelanggan online berpengaruh positif signifikan terhadap keputusan pembelian dan pembelian impulsif. Pemasaran digital juga terbukti berpengaruh positif signifikan terhadap keputusan pembelian dan pembelian impulsif. Pembelian impulsif ditemukan berperan sebagai variabel mediasi yang memperkuat hubungan antara ulasan pelanggan online dan digital marketing dengan keputusan pembelian. Temuan ini mendukung Theory of Planned Behavior (TPB) yang menyatakan bahwa sikap, norma sosial, dan perceived behavioral control memengaruhi niat dan keputusan pembelian. Secara praktis, penelitian ini memberikan wawasan bagi pelaku bisnis e-commerce untuk lebih memaksimalkan penggunaan ulasan pelanggan dan strategi pemasaran digital untuk meningkatkan pembelian impulsif dan memperkuat keputusan pembelian konsumen. Penelitian ini juga berpotensi menjadi referensi penting untuk penelitian lebih lanjut tentang perilaku belanja online generasi Z.
The Role Of Influencer Credibility And Electronic Word Of Mouth (E-wom) On Purchase Decisions Among TikTok Shop Users With Customer Trust As A Mediating Variabel Nawang Kencana Dewi; Lusia Tria Hatmanti Hutami; Azwar Azwar
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9977

Abstract

The decline in public trust in social media influencers amid increasing shopping activity through TikTok Shop has given rise to a contradictory phenomenon in digital consumer behavior. This situation raises questions about the role of influencer credibility and electronic word of mouth in shaping purchasing decisions, as well as the importance of consumer trust as a link between the two. This study aims to analyze the influence of influencer credibility and electronic word of mouth on purchasing decisions with customer trust as a mediating variable. The study uses a quantitative approach with a survey method of 120 TikTok Shop users. Data analysis was performed using SEM-PLS. The results show that influencer credibility has a positive and significant effect on purchasing decisions and customer trust. Electronic word of mouth has a positive but insignificant effect on purchasing decisions, but a significant effect on customer trust. Furthermore, customer trust has a positive and significant effect on purchasing decisions and is able to mediate the influence of influencer credibility and electronic word of mouth. These findings confirm that consumer trust is a key factor in driving purchasing decisions on social commerce platforms.
The Influence of Influencer Marketing and Social Media Marketing on Purchase Decisions with Brand Awareness as an Intervening Variable for TikTok Shop in Generation Z Aidil Arlana Hidayatullah; Muinah Fadhilah; Lusia Tria Hatmanti Hutami
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3667

Abstract

This study examines the effect of influencer and social media marketing on purchase decisions among Generation Z, mediated by brand awareness, within the TikTok Shop platform. The study addresses the digital marketing shift, where social media is crucial in increasing brand engagement and consumer purchasing behavior. Using quantitative methods, data were collected from 112 Generation Z consumers in Yogyakarta who had experience shopping at TikTok Shop. The analysis employed the PLS-SEM method using SmartPLS 3.0. Results indicate that while social media marketing significantly influences brand awareness and purchase decisions, influencer marketing only positively impacts brand awareness. Furthermore, brand awareness mediated the relationship between social media marketing and purchase decisions but not between influencer marketing and purchase decisions. This highlights the critical role of social media marketing over influencer marketing in driving consumer purchasing decisions on TikTok Shop, especially through brand awareness. The findings suggest marketers should prioritize strategies that enhance social media engagement to strengthen brand presence and drive consumer decisions
Influence of Celebrity Endorsement and Product Quality on Buying Interest Trought the Brand Image as an Intervening Variables: Case Study at Kopi Kenangan, Yogyakarta Rizky Edi Prasetia; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1039

Abstract

The main objective of the study is to examine how celebrity endorsement, product quality, and brand image affect consumer’s interest in making purchases. The Research employs a quantitative approach and collects data from 14 individuals who are customer of Kopi Kenangan in Yogyakarta. Sampling method used is non-probability, specifically purposive sampling. Data is gathered by distributing an online questionnaire to the respondents and analyzed using the IBM SPSS application study’s findings can be summarized as follows: Celebrity endorsement (X1) do not have a significant positive impact on consumer’s purchase interest (Y), product quality (X2) has a significant positive influence on consumer’s purchase interest (Y), celebrity endorsement (X1) significantly affect brand image (Z) positively. The brand image variable (Z) Significant influence purchase interest (Y) In a positive way. Furthermore, the research suggest that brand image can act as an intervening variable, mediating the impact of celebrity endorsement and product quality on consumers purchase interest for Kopi Kenangan in Yogyakarta city.
Pengaruh Promosi Online dan Brand image terhadap Keputusan Pembelian melalui Minat Beli pada Produk Merek Eiger Jimi Hariyadi; Lusia Tria Hatmanti Hutami; Bernadetta Diansepti Maharani
Jurnal Ilmu Manajemen Terapan Vol. 8 No. 1 (2026): Jurnal Ilmu Manajemen Terapan (September - Oktober 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v8i1.9894

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi online dan brand image terhadap keputusan pembelian melalui minat beli pada produk merek Eiger. Penelitian menggunakan pendekatan kuantitatif dengan teknik non-probability accidental sampling. Populasi penelitian merupakan konsumen produk Eiger yang berdomisili di Yogyakarta dengan jumlah sampel sebanyak 96 responden sesuai kriteria penelitian. Data dikumpulkan melalui kuesioner skala Likert lima tingkat dan dianalisis menggunakan IBM SPSS melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji parsial, koefisien determinasi, dan uji Sobel. Hasil penelitian menunjukkan bahwa promosi online dan brand image berpengaruh positif dan signifikan terhadap minat beli. Promosi online, brand image, dan minat beli juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, minat beli terbukti memediasi secara signifikan pengaruh promosi online dan brand image terhadap keputusan pembelian. Temuan menunjukkan bahwa minat beli merupakan mekanisme psikologis penting yang mengubah paparan promosi digital dan persepsi positif terhadap merek menjadi keputusan pembelian.
Co-Authors Aidil Arlana Hidayatullah Ambar Lukitaningsih Azwar Azwar Bernadetta Diansepti Maharani Budi Setiawan Dika Prawita Friska Putri Wati Ida Bagus Nyoman Udayana Jimi Hariyadi Muinah Fadhilah Nawang Kencana Dewi Oktavian Gilang Ramadhan Rizky Edi Prasetia Shava Riftika Aulia Melani