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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Mantik Jurnal Manajemen dan Inovasi (MANOVA) Apollo: Journal of Tourism and Business PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Economic Growth and Development Review AURORA: Journal of Emerging Business Paradigms
Irsyad, Ziqrurrahman
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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A Systematic Review of the Influence of Online Review Content on Travelers' Safety Perceptions Iswanto, Dedy; Irsyad, Ziqrurrahman; Febrina Lina, Lia; Angelica Cindiyasari, Shiwi; Muhammad Waqas, Hafiz; Fuzail, Muhammad
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 9 No. 2 (2026): July
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v9i2.2418

Abstract

Abstract Introduction : Post-crisis, tourism destinations must rebuild visitor confidence and manage their image. eWOM (electronic word of mouth) and online reviews are critical tools in shaping safety perceptions and maintaining tourist visits. Objective : This study reviews the influence of eWOM on travelers' safety perceptions and revisit intentions after crises, exploring how digital platforms mediate these effects and the role of cultural background in interpreting eWOM related to safety. Methodology : A systematic literature review was conducted using the PRISMA framework, based on Scopus articles published from 2020 to 2025, complemented by bibliometric analysis using VOSviewer. Results : eWOM and UGC on social media significantly impact safety perceptions and revisit intentions. Emotional and visual content in reviews shapes how tourists interpret safety, with cultural factors influencing these perceptions. Algorithms on digital platforms create biases in the visibility of eWOM, affecting safety perceptions. Discussion : eWOM is essential in post-crisis recovery, with digital platforms mediating the influence on safety perceptions. The emotional tone and visual aspects of eWOM, along with algorithms, play key roles in shaping how tourists assess safety and loyalty. Originality/Value : This study provides insights into how eWOM influences tourists' safety perceptions and loyalty post-crisis, offering practical guidance for destination managers to restore trust and manage their image through eWOM.
Co-Authors Adinda, Prameswari Cuzenti Angelica Cindiyasari, Shiwi Febrina Lina, Lia Fuzail, Muhammad Gamri, Muhammad Istiqlal Istiqlal, Istiqlal Iswanto, Dedy Muawari, Lalu Jedi Muhammad Waqas, Hafiz Ningsih, Nurul Hidayati Indra Ningtias, Karmelia Sasmita Nuraini Nuraini Sudarta Sudianti, Riska Suwandi S. Sangadji