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All Journal Jurnal Ilmiah Inovasi J-Dinamika: Jurnal Pengabdian Kepada Masyarakat
Setyo Wibowo, Nugroho
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Education Other

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Penerapan Revolusi Industri 4.0 Pada UMKM Batik Di Desa Tegalsari Kecamatan Ambulu Kabupaten Jember Antika, Elly; Kurniawati, Dewi; Rakhmat, Hariyono; Setyo Wibowo, Nugroho
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 9 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

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Abstract

Batik, developed by Mrs. Lestari, is a business with a typical motif of the Ambulu coast and the Motif of Tobacco Jember. This written batik business was named Rezti's Batik in Tegalsari Ambulu Village, Jember, and had 18 employees, two of whom had disabilities. This written batik product is well known to the public, even abroad. But Batik Resti has obstacles when meeting its customers because the process of drying batik staining still relies on the sun's heat. During the rainy season, orders often can not be on time because of the unfinished coloring process. The implementation of community service in the application of community science and technology (PIM) solves this partner problem by designing and making batik dryer spaces to increase productivity, optimize the use of social media, and product development. The batik dryer is built with an automatic temperature controller that can be adjusted according to the needs of the batik drying process. Batik dryers use standard operating procedures (SOP) for operational equipment needs. This batik dryer can dry 14 pieces of cloth in each process. Training in making social media content and product development training can increase the knowledge and skills of Batik MSMEs.
UMKM Empowerment Through E-Content Development and Strategic Marketing Communication Training in Economic Digitalization Efforts for UMKM Batik Tamanan Bondowoso Regency Setyo Wibowo, Nugroho; Sugiartono, Endro; Widianta, Moh. Muniha Dian; Atmadji, Ery Setiyawan Jullev
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 9 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v9i3.5478

Abstract

Micro, Small and Medium Enterprises (UMKM) in Bondowoso Regency have an important role in economic growth and regional business development. To empower and improve the quality of UMKM in Bondowoso Regency, an UMKM empowerment program is carried out through E-Content Development and Strategic Marketing Communication skills training which can help Ijen Batik Tamanan UMKM in Bondowoso Regency in overcoming the challenges of digitalization and improving and expanding marketing. Economic digitalization plays an important role in accelerating the growth of Batik UMKM. Through the application of digital technology, UMKM can increase the visibility of their products online, reach a wider market, and strengthen interactions with customers through digital platforms and social media. Digitalization also opens up new opportunities to improve operational efficiency and management of UMKM businesses. UMKM can also understand how to develop effective and targeted marketing strategies to reach a wider range of consumers.
Menghadapi Tantangan Digital: Respon Akuntansi Manajemen Terhadap Disruptive Technology Yudhistira, Prillinaya; Setyo Wibowo, Nugroho; Wijaya, Dwi Indriani Fidiastutik; Resya, Fachmi; Andriyanto, Dicky; Yuniar, Eka
Jurnal Ilmiah Inovasi Vol 24 No 3 (2024): Desember
Publisher : Politeknik Negeri Jember

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Disruptive technology refers to digitization that offers a variety of new software and programs for Management accounting practices that are useful for assisting reporting, planning, controlling, and decision-making processes. Digital forms of disruptive technology include Big data, Cloud computing, Blockchain, and Artificial Intelligence (AI). All of which lead to automation, visibility and analysis in utilizing structured and unstructured data to support the company's decision-making process. The adoption of digital technologies in Management accounting in fact provides new benefits and challenges simultaneously. This study focuses on how Management accounting responds to disruptive technology and how the impact of disruptive technology on Management accounting practices. This study concludes that the existence of technology and rapid business development has led to the transformation of management accountants in the form of a significant shift in how management accountant view themselves (identity) and their roles in the organization.
Analisis Kualitas Sistem Informasi Akademik Berbasis Website di Universitas Bahauddin Mudhary Madura dengan Pendekatan PIECES Framework: Analysis of the Quality of Website-Based Academic Information Systems at Bahauddin Mudhary Madura University Using the PIECES Framework Approach Vindarosita, Babylina; Setyo Wibowo, Nugroho; Setiawan, Akas Bagus; Yuniar, Eka; Yudhistira, Prillinaya; Resya , Fachmi
Jurnal Ilmiah Inovasi Vol 25 No 1 (2025): April
Publisher : Politeknik Negeri Jember

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Penelitian ini bertujuan untuk menganalisis kualitas Sistem Informasi Akademik (SIAKAD) Universitas Bahauddin Mudhary Madura berdasarkan persepsi kepuasan pengguna (mahasiswa) menggunakan metode PIECES framework. Metode PIECES framework digunakan untuk mengevaluasi enam aspek kualitas sistem informasi, yaitu Performance, Information and Data, Economics, Control and Security, Efficiency, dan Service. Pengumpulan data dilakukan melalui kuesioner yang disebarkan kepada mahasiswa pengguna SIAKAD. Hasil penelitian diharapkan dapat memberikan gambaran yang komprehensif mengenai kualitas SIAKAD saat ini, mengidentifikasi area-area yang memerlukan perbaikan, serta memberikan rekomendasi yang konstruktif untuk pengembangan SIAKAD di masa depan sehingga dapat meningkatkan kepuasan mahasiswa sebagai pengguna. Penelitian ini diharapkan dapat memberikan kontribusi bagi Universitas Bahauddin Mudhary Madura dalam meningkatkan kualitas layanan akademik berbasis teknologi informasi.
Penerapan Digital Marketing Pada UMKM Batik Tegal Ampel Kabupaten Bondowoso Untuk Meningkatkan Daya Saing dan Akses Pasar Setyo Wibowo, Nugroho; Dewangga, Vigo; Rizky, Dian; Oktaviani, Siska Aprilia; Yudhistira, Prillinaya; Wijaya, Dwi Indriani Fidiastutik
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 10 No 2 (2025): Agustus
Publisher : Politeknik Negeri Jember

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Abstract

Penerapan Digital Marketing Bagi Pengrajin UMKM Batik Tegal Ampel Bondowoso merupakan upaya untuk meningkatkan daya saing dan akses pasar melalui strategi pemasaran berbasis digital.  UMKM Batik Tegal Ampel merupakan salah satu UMKM di Kabupaten Bondowoso yang memiliki peran penting dalam ikut serta meningkatkan pertumbuhan ekonomi dan pengembangan usaha daerah. Kegiatan pengabdian ini bertujuan untuk memberikan solusi bagi pelaku UMKM Batik Tegal Ampel dalam memanfaatkan platform digital seperti media sosial, online marketplace, dan profil perusahaan untuk memperluas jangkauan konsumen. Metode yang digunakan melibatkan survei awal untuk mengidentifikasi tantangan pemasaran, pelatihan penggunaan media sosial, serta pendampingan dalam pembuatan konten digital dan katalog produk. Hasil menunjukkan bahwa digital marketing tidak hanya memudahkan konsumen dalam berbelanja secara fleksibel, tetapi juga meningkatkan penjualan dan kesadaran merek batik lokal. Selain itu, pemanfaatan alat bantu produksi berbasis kreativitas, seperti canting dari bahan daur ulang, turut mendukung efisiensi proses bisnis. Kegiatan ini membuktikan bahwa integrasi teknologi digital mampu mengatasi keterbatasan aksesibilitas fisik dan memperkuat posisi UMKM Batik Tegal Ampel di pasar modern.
Co-Authors Atmadji, Ery Setiyawan Jullev Dewangga, Vigo Dewi Kurniawati Dicky Andriyanto Elly Antika, Elly Oktaviani, Siska Aprilia Rakhmat, Hariyono Resya , Fachmi Resya, Fachmi Rizky, Dian Setiawan, Akas Bagus Sugiartono, Endro Vindarosita, Babylina Widianta, Moh. Muniha Dian Wijaya, Dwi Indriani Fidiastutik Yudhistira, Prillinaya Yuniar, Eka