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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Epsilon : Journal of Management (EJoM)
Fajar Muttaqin
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education

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STRATEGI PROMOSI MELALUI INSTAGRAM @evodis.aroma DALAM MENARIK MINAT BELI KONSUMEN Fajar Muttaqin; Suparman; Amiruddin Saleh; Rici Tri Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani; Maharani Azzahra
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1426

Abstract

This study aims to examine the promotional strategies implemented through social media content on Instagram @evodis.aroma to enhance consumer purchase interest. Beyond this, the research seeks to identify the range and diversity of content types used by the @evodis.aroma Instagram account to attract its audience and drive engagement. By employing a descriptive qualitative research method, utilizing in-depth interviews as a primary data collection technique, this study offers a comprehensive and nuanced understanding of the promotional tactics and content strategies deployed. The findings of this research reveal that Instagram @evodis.aroma utilizes a targeted promotional approach, strategically crafted to boost consumer interest and purchasing intent. This strategy is manifested through a variety of key elements and structured phases in the account’s content management, such as visually appealing posts, interactive stories, and informative product highlights. The analysis process of the strategy used by Instagram @evodis.aroma is conducted using the AIDA model (Awareness, Interest, Desire, and Action) as the main guideline.
Analisis Laporan Keuangan Sebagai Penilaian Kinerja Keuangan PT.Telekomunikasi Indonesia TBK Fajar Muttaqin; Fatkhuri Fatkhuri
Epsilon Journal of Management Vol. 4 No. 1 (2026): April : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v4i1.152

Abstract

PT Telkom Indonesia (Persero) Tbk (Telkom) is a company that is part of the state-owned enterprises (SOEs) and operates specifically in the field of information technology, communication, and digital telecommunications services in Indonesia. For that reason, financial statement analysis is needed as a source of information about the company's financial condition. Based on the financial reports of PT Telekomunikasi Tbk for the period from 2019 to 2023, there has been a fluctuating increase despite Indonesia being hit by the COVID-19 pandemic in 2020 to 2021. The type of research is quantitative descriptive research with data sourced from the financial reports of PT Telekomunikasi Tbk as of December 31 from 2019 to 2023. The first result, the assessment of the financial performance of PT Telekomunikasi Tbk based on liquidity ratio analysis using the current ratio, shows that the current ratio from 2019 to 2023 has experienced fluctuating conditions but remains in the very good category, above the industry's minimum standard of 200%. Secondly, the results of the solvency ratio analysis using the Debt to Asset ratio (DAR) indicate that the DAR value from 2019 to 2023 is in the very good category, with a value below the industry's maximum standard of 35%. Thirdly, the analysis of profitability ratios using the Return on Equity (ROE) ratio reveals that the ROE value from 2019 to 2023 has experienced fluctuating conditions but remains above the industry standard of 40%.
Analisis Peran Survei Lapangan dalam Verifikasi Mustahik sebagai Instrumen Akuntabilitas Pengelolaan Zakat pada BAZNAS Kabupaten Tegal Fajar Muttaqin; Nurul Wulandari Putri
Epsilon Journal of Management Vol. 4 No. 1 (2026): April : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v4i1.153

Abstract

. This study aims to analyze the role of field surveys in the verification process of mustahik as an effort to enhance accountability in zakat management at BAZNAS Kabupaten Tegal. Zakat management in modern institutions requires accurate targeting to ensure that distribution aligns with Islamic principles and effectively addresses social welfare issues. This research employs a descriptive qualitative approach, utilizing observation, in-depth interviews, documentation, and literature study as data collection techniques. The findings reveal that field surveys serve as a primary instrument in validating administrative data by directly observing the socio-economic conditions of prospective beneficiaries. This process enables more accurate and objective decision-making in determining mustahik eligibility. Furthermore, field surveys contribute significantly to improving transparency, accountability, and the precision of zakat distribution. However, the implementation of field surveys faces several challenges, including limited human resources, time constraints, and the potential for subjective assessment. Despite these limitations, field surveys remain a crucial operational mechanism in ensuring accountable zakat management. This study highlights the importance of strengthening survey implementation through capacity building and the integration of information technology to improve efficiency and data accuracy.
Co-Authors Amiruddin Saleh Fatkhuri, Fatkhuri Khalila Zahra Maharani Maharani Azzahra Nabhila Manisya Nurul Wulandari Putri Rici Tri Harpin Pranata Suparman