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All Journal Jurnal Layanan Masyarakat (Journal of Public Service) Nivedana : Jurnal Komunikasi dan Bahasa Communicative : Jurnal Komunikasi dan Penyiaran Islam
Maharani Azzahra
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences Other

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STRATEGI PROMOSI MELALUI INSTAGRAM @evodis.aroma DALAM MENARIK MINAT BELI KONSUMEN Fajar Muttaqin; Suparman; Amiruddin Saleh; Rici Tri Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani; Maharani Azzahra
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1426

Abstract

This study aims to examine the promotional strategies implemented through social media content on Instagram @evodis.aroma to enhance consumer purchase interest. Beyond this, the research seeks to identify the range and diversity of content types used by the @evodis.aroma Instagram account to attract its audience and drive engagement. By employing a descriptive qualitative research method, utilizing in-depth interviews as a primary data collection technique, this study offers a comprehensive and nuanced understanding of the promotional tactics and content strategies deployed. The findings of this research reveal that Instagram @evodis.aroma utilizes a targeted promotional approach, strategically crafted to boost consumer interest and purchasing intent. This strategy is manifested through a variety of key elements and structured phases in the account’s content management, such as visually appealing posts, interactive stories, and informative product highlights. The analysis process of the strategy used by Instagram @evodis.aroma is conducted using the AIDA model (Awareness, Interest, Desire, and Action) as the main guideline.
KOMUNIKASI ORGANISASI DALAM MENDORONG KINERJA KARYAWAN PADA DIVISI CORPORATE AND GOVERNMENT TRANS TV Ratu Chiandita; Suparman Suparman; Amiruddin Saleh; Rici Tri Harpin; Nabhila Manisya; Khalila Zahra Maharani; Anggi Widia; Maharani Azzahra
Communicative : Jurnal Dakwah dan Komunikasi Vol 5 No 2 (2024): Communicative : Jurnal Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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Abstract

This study aims to determine the role of organizational communication in improving employee performance in the Corporate and Government Division of Trans TV. The main problem discussed in this research is how the form of internal communication applied by the division and the role of communication in encouraging employee performance. Using a descriptive qualitative approach through a case study method, this research used in-depth interviews with a number of employees and secondary data analysis. The results show that organizational communication consisting of vertical, horizontal, and diagonal communication has been implemented by Trans TV's Corporate and Government Division. The vertical communication applied uses The Equalitarian Style approach. Horizontal communication that is applied plays a role in facilitating coordination between coworkers, supported by strategic workspaces, while diagonal communication accelerates cross-division decision making. This form of communication creates a comfortable work environment, strengthens relationships, and encourages employee performance and can reduce conflict, increase a sense of community, and maintain employee motivation. It can be concluded that organizational communication in the Corporate and Government Division of Trans TV plays a role in encouraging employee performance.
THE IMPLEMENTATION OF COLLEGE PUBLIC DIPLOMACY IN JOHOR BAHRU'S IMMIGRANT CASE HANDLING Sri Endah Kinasih; Najwa Latifah; Syarifah Hulyatul Umami Alawiyah; Felda Pavita; Yasmin Shafanisa Kamila; Maharani Azzahra; Prismawinda Anifa Nuthqi; Ahmad Zidan Roseno; Raihan Syarif
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 10 No. 1 (2026): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

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Abstract

As migrants who are working abroad, certainly challenges or problems accompany their lives there. Issues including the rights of Indonesian Migrant Workers (PMI), cultural insight, and opportunities to continue their education or work in Indonesia, are a series of common issues faced by PMI in Johor Bahru, Malaysia. This article will discuss the obstacles and challenges faced by PMI as well as present the best solutions for them. The results of this article show that the reality of the problems faced by PMI is quite complex so solving them requires the involvement of all parties, such as the solution discussed by the Airlangga University delegation with the Indonesian Consulate General in Johor Bahru, namely by providing knowledge and skills for PMI  as a form of public diplomacy.
Co-Authors Ahmad Zidan Roseno Amiruddin Saleh Anggi Widia Anggia Widia Khairunnisa Fajar Muttaqin Felda Pavita Khalila Zahra Maharani Khoerunnisa, Assyifa Uzzahro Nabhila Manisya Nabila Manisya Najwa Latifah Prismawinda Anifa Nuthqi Raihan Syarif Ratu Chiandita Rici Tri Harpin Rici Tri Harpin Pranata Sri Endah Kinasih Suparman suparman suparman Suparman Suparman Syarifah Hulyatul Umami Alawiyah Tania Nurrahmawati Yasmin Shafanisa Kamila