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Strategi Perusahaan Sido Muncul dalam Pengembangan Kegiatan Corporate Social Responsibility Kilau Riksaning Ayu; Bambang Supartoko
Warta Ikatan Sarjana Komunikasi Indonesia Vol 3, No 01 (2020)
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v3i01.47

Tanggung jawab sosial perusahaan atau Corporate Social Responsibility (CSR) merupakan aspek yang penting pada sebuah organisasi. Tipe CSR philanthropy yang populer, kini telah berganti menjadi konsep community development. Pentingnya kegiatan CSR community development telah didukung melalui regulasi, program pemerintah seperti penghargaan Proper, dan secara global tertuang dalam ISO 26000. Berangkat dari perkembangkan paradigma kegiatan CSR community development, peneliti melakukan studi terkait strategi perusahaan Sido Muncul dalam pengembangan kegiatan CSR. Pemilihan Sido Muncul didasari dari konsistensi dalam kegiatan CSR yang terwujud dengan keikutsertaan program Proper dan berhasil mendapatkan penghargaan Proper Hijau. Penelitian dilakukan dengan menggunakan metode deskriptif dengan pendekatan kualitatif. Teknik Analisis data yang digunakan dalam penelitian adalah analisis data model interaktif yang dikembangkan Miles dan Huberman. Hasil penelitian menunjukkan: (1) Mendukung konsep community development, Sido Muncul melakukan kegiatan CSR seperti, Desa Wisata Buah, Desa Rempah, dan Desa Inspirasi Padi; (2) Konsep dialog adalah strategi komunikasi untuk merumuskan kegiatan CSR yang terintegrasi dengan perusahaan dan masyarakat sasaran; (3) Sistem manajemen Sido Muncul berdasarkan ISO menjelaskan pelaksanaan kegiatan CSR di bawah unit humas dengan sub bagian community development untuk menangani kegiatan CSR berkelanjutan.

The Narratives of Female Models toward Sexuality Body (Narrative Analysis of Female Models in Men's Magazine) Kilau Riksaning Ayu; Triyono Lukmantoro, S.Sos, M.Si
Interaksi Online Vol 4, No 3: Agustus 2016
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.514 KB)

Body of female models in men's magazine is consumed and perceived as an object in its literal meaning is the recipient of the action. However, the issues are not just about the body's sexuality and about sex, but women also see themselves as subjects that define and determine the direction of the body as the main actor in the decision maker. This research aims to look at the narratives of female models toward sexuality body. The theories used in this research are Beauty Myth, Disciplining the Body and Postfeminism Theory. Furthermore, method used in the research is the analysis of narrative data formulated by Labov and Waletzky. The results of this research in the components of the narrative structure produces several things, are: (1) The form of decision making such as choosing a job as models and appear in men's magazine shows the position of female models as the autonomous subject. (2) The practice of objectifications experienced by female models in the form of negative comments, unpleasant treatment during a photo shoot, became the object of male gaze in men's magazines and became the object of commodification. (3) Female models experienced disciplinary body through standards and job qualifications as model which is influenced by mass media discourses. (4) Female models have autonomy over their body to steer and control the body indicated by the actions taken to prevent and confront various forms of objectification The conclusion of this research is there is a duality position from the narrative of research subject toward sexuality body. First, as an object that experienced practice of objectification through negative comments, unpleasant treatment at a photo shoot session, become an object of male gaze and commodification. Second, the research subjects who worked as a model is an actor of commodification that consciously make choices and do an effort to perform ideal look which is then used to receive various benefits. Appeared in men's magazine is also used to get another jobs that can bring benefit.

Analisis Resepsi Objektifikasi Seksual Dalam Tayangan Puteri Indonesia 2020 Kilau Riksaning Ayu; Sunarto Sunarto
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 4, No 02 (2021): AGUSTUS 2021
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v4i2.4682

Abstract Rejection and support are present in the implementation of the Puteri Indonesia beauty contest. There were rejections from feminists and religious organizations regarding the issue of sexual objectification. On the other hand, support is present through the enthusiasm of the community, one of which is through the acquisition of high ratings in the Puteri Indonesia 2020 show. The reality of the support and popularity of beauty contests behind sexual objectification has become a research problem. Based on the situation, this study aims to determine the audiences' reception towards the sexual objectification of contestants in the Puteri Indonesia 2020 program. This study involved eight informants who had watched the Puteri Indonesia 2020 show. Based on the research results, the audience's meaning system functioned theoretically to develop concepts from Standpoint Theory and Reception Theory. The study results apply the concept of Standpoint Theory, such as a standpoint of the dominant group, the interests of the dominant group, and situated knowledge that is useful for explaining the phenomenon of sexual objectification in the Puteri Indonesia 2020 show. The concept of the Reception Theory shows the audience's active role through a meaning system of 8 informants based on 10 preferred readings, which resulted in 3 positions of meaning, such as dominant, negotiation, and opposition. The majority of the meanings of the eight informants are in a dominant position. 4 Female informants showed 18 dominant meanings, 12 negotiations, and 10 oppositions. Meanwhile, 4 male informants showed 22 dominant meanings, 17 negotiations, and 1 opposition. The research results add to reception studies for established program genres. In this case, the Puteri Indonesia contest has proven existence until 2020 that successfully held and broadcast on national television stations 25 times.Keywords: beauty pageant; preferred reading; Puteri Indonesia; reception analysis; sexual objectification Abstrak Penolakan dan dukungan hadir dalam penyelenggaraan kontes kecantikan Puteri Indonesia. Penolakan hadir dari para feminis dan organisasi agama terkait isu objektifikasi seksual. Di sisi lain, dukungan hadir melalui antusiasme masyarakat, salah satunya terlihat melalui perolehan rating tinggi dalam penayangan acara Puteri Indonesia 2020. Realita berupa dukungan dan kepopuleran kontes kecantikan di balik isu objektifikasi seksual menjadi permasalahan penelitian. Untuk itu, studi resepsi digunakan untuk mengetahui pandangan khalayak terkait objektifikasi seksual dalam kontes Puteri Indonesia 2020. Penelitian ini melibatkan 8 informan yang telah menyaksikan acara Puteri Indonesia 2020. Sistem pemaknaan khalayak berdasarkan hasil penelitian berfungsi secara teoritis mengembangkan konsep dari Teori Standpoint dan Teori Resepsi. Hasil penelitian menerapkan konsep Teori Standpoint yaitu, sudut pandang kelompok berkuasa, kepentingan kelompok berkuasa, dan pengetahuan tersituasi yang berguna untuk menjelaskan fenomena objektifikasi seksual dalam tayangan Puteri Indonesia 2020. Konsep dari Teori Resepsi menunjukkan peran aktif khalayak melalui sistem pemaknaan 8 informan berdasarkan 10 preferred reading yang menghasilkan 3 posisi pemaknaan yaitu: dominan, negosiasi, dan oposisi. Mayoritas pemaknaan 8 informan berada dalam posisi dominan. 4 Informan perempuan menunjukkan 18 makna dominan, 12 negosiasi, dan 10 oposisi. Sedangkan, 4 Informan laki-laki menunjukkan 22 makna dominan, 17 negosiasi, dan 1 oposisi. Hasil penelitian menambah studi resepsi pada genre program mapan. Dalam hal ini, kontes Puteri Indonesia membuktikan eksistensinya hingga tahun 2020 telah berhasil diselenggarakan dan ditayangkan di stasiun televisi nasional sebanyak 25 kali. Kata Kunci: analisis resepsi; kontes kecantikan; objektifikasi seksual; preferred reading; Puteri Indonesia

Indigenous Religious Believers’ Experience to Manage Stigma in Indonesia Wiwik Novianti; Mite Setiansah; Nana Sutikna; Kilau Riksaning Ayu
ETTISAL : Journal of Communication Vol. 8 No. 1 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i1.9741

The state acknowledges the existence of indigenous religious believers, yet given the social stigma since considered primitive, heresy, and even atheist. The stigma given to the indigenous religious believers negatively results in personal and social relationships eventually influencing the believers’ life aspects. Thus, the stigma management communication strategies of the believers are essential when interacting with other people in their environments. This research depicts how indigenous religious believers manage the stigma of living in society. It was conducted in Banyumas, Central Java, Indonesia. The 28 groups of believers were listed on Majelis Luhur Kepercayaan Terhadap Tuhan YME (MLKI) of Banyumas. The study used a phenomenological approach. The data were collected through in-depth interviews with 10 participants from some communities of believers. Seventeen years participants were selected using a snowball sampling technique. The researchers then classified them into some categories based on the predetermined themes. The research finding showed that stigma limited the believers’ interactions with non-believers. In responding to these stigmas, the believers developed different management communication strategies: accepting, denying by providing information, denying by discrediting the discreditor, avoiding, reducing offensiveness, and ignoring.

Pelatihan Pewara Bahasa Jawa untuk Meningkatkan Keberanian Berkomuniasi di Depan Masyarakat pada Kelompok Sanggar Seni Larasati Kecamatan Padamara Andriyan Verrysaputro, Exwan; Fuaddah, Ashlikhatul; Riksaning Ayu, Kilau
COVIT (Community Service of Tambusai) Vol. 3 No. 2 (2023): SEPTEMBER 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v3i2.19500

Language is the most effective communication tool. Every human being uses language to interact with other humans. To achieve good communication, good language mastery is also needed. Good language is communicative language that is often used in oral communication. Not infrequently, many people still do not have the courage to express their opinions in public. So efforts are needed to increase people's courage to speak in public. The aim of this service is to increase people's courage to speak in public. In order to achieve this goal, various methods are used, including lectures, demonstrations, questions and answers, direct practice, and assignments. At the end of the program an assessment is carried out to see the level of success of the program. The posttest results showed that there was an increase in participants' courage in speaking in public by 51%, from an average pretest score of 44 to 85. This 36% increase is considered a fairly high increase. Keywords: Anchor; Javanese language; Communication.

Pelatihan Gamelan Jawa di Sanggar Seni Larasati, Padamara, Purbalingga: Upaya Pelestarian Seni dan Peningkatan Citra Diri Verrysaputro, Exwan Andriyan; Ayu, Kilau Riksaning; Fuaddah, Ashlikhatul
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 6 (2024): JPMI - Desember 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3184

Gamelan Jawa merupakan warisan budaya yang kaya dan mendalam dari pulau Jawa, Indonesia. Citradiri ialah suatu upaya individu untuk membentuk dan mengelola citra atau reputasi merekasendiri. Pelatihan Gamelan Jawa dapat dijadikan sebagai media untuk meningkatkancitradiridalam bidang Seni. Sanggar Seni Larasati ialah salah satu sanggar yang terdapat diKabupatenPurbalingga yang berfokus pada kegiatan Seni Tari dan Teater Tradisi. Dalam melaksanakan kegiatan sanggar, masih terjadi permsalahan terkaitnya minimnya latihan pada bidang seni musik karawitan. Pengabdian kepada Masyarakat yang mengangkat judul Pelatihan Gamelan Jawa sebagai Upaya untuk Melestarikan Seni Tradisi dan Meningkatkan Citra Diri pada Kelompok Sanggar Seni Larasati Kecamatan Padamara Kabupaten Purbalingga ini bertujuan untuk: 1) Memberikan pelatihan gamelan Jawayang sesuai dengan kebutuhan acara-acara di masyarakat, 2) Menerapkan kemampuan bermain gamelan Jawa dalam acara-acara di masyarakat. Indikator keberhasilan kegiatan ini diukur dengan kemampuan kelompok sanggar seniLarasati dalam memraktikan gamelan Jawa dalam kegiatan-kegiatan yang dilakukan oleh masyarakat. Metode yang digunakan pada pelaksanaan pengabdian ini adalah metode ceramah, demonstrasi dan praktik. Tolak ukur yang digunakan ialah peningkatan keterampilan, motivasi, dan antusiasmne kelomok sanggar seni Larasati dalam mengikuti program pelatihan. Evaluasi menggunakan pretest dan posttest menunjukkan peningkatan keterampilan sebesar 67%. Pelatihan ini berkontribusi pada pelestarian seni budaya lokal dan peningkatan citra diri anggota sanggar seni.

Persepsi Konsumen Tentang Kampanye Brand Boycott Pro-Israel dan Preferensi Pembelian Produk Lokal di Kabupaten Banyumas Rahayu, Dian Bestari Santi; Khusna, Itsna Hidayatul; Ayu, Kilau Riksaning
PRoMEDIA Vol 10, No 2 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i2.7820

AbstractThe situation of the Israeli-Palestinian conflict, which is massively informed on various media platforms, encourages the world community to respond with various forms of support. One response that has emerged is a boycott campaign against products or brands that are considered affiliated with Israel. The “Bela Palestina” rallies held several times by community groups reflect the high level of empathy for the Palestinian people. This study focuses on the perceptions of consumers, especially Generation Z in Banyumas Regency, towards their purchasing preferences for local products in response to the boycott campaign. Through a qualitative approach, this research involved 7 informants from Gen Z. The results showed that all informants were very aware of the boycott campaign. The results show that all informants are very aware of global socio-political conditions and tend to choose brands that are considered to have concern for humanitarian and sustainability issues. Their commitment to religious and social values greatly influenced their decision to participate in the boycott campaign, which shows that global issues can influence consumer behavior at the local level, including in their preferences for purchasing MSME products. Keywords: brand boycott, consumer behavior, generation Z, local productsAbstraksiSituasi konflik Israel-Palestina yang diinformasikan secara masif di berbagai platform media, mendorong masyarakat dunia untuk merespons dengan berbagai bentuk dukungan. Salah satu respons yang mengemuka adalah kampanye boikot terhadap produk atau merek yang dianggap berafiliasi dengan Israel. Aksi “Bela Palestina” yang beberapa kali digelar oleh kelompok masyarakat mencerminkan tingginya empati terhadap rakyat Palestina. Penelitian ini berfokus pada persepsi konsumen, khususnya Generasi Z di Kabupaten Banyumas, terhadap preferensi pembelian produk lokal atas kampanye boikot tersebut. Melalui pendekatan kualitatif, penelitian ini melibatkan 7 informan dari kalangan Gen Z. Hasil penelitian menunjukkan bahwa seluruh informan sangat sadar akan kondisi sosial politik global dan cenderung memilih merek yang dianggap memiliki kepedulian akan isu kemanusiaan dan keberlanjutan. Komitmen mereka terhadap nilai-nilai keagamaan dan sosial sangat memengaruhi keputusan untuk berpartisipasi dalam kampanye boikot, yang menunjukkan bahwa isu global dapat memengaruhi perilaku konsumen di tingkat lokal, termasuk dalam preferensi mereka terhadap pembelian produk UMKM. Kata Kunci: brand boycott, perilaku konsumen, generasi Z, produk local

Diffusion of Innovation Strategy to Preserve Traditional Culture Ayu, Kilau Riksaning; Hidayatul Khusna, Itsna; Herliana, Monika
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 1 (2025): February 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v8i1.1136

Indonesia's cultural preservation faces significant challenges in the era of globalization, especially in attracting the younger generation. This research explores the innovation diffusion strategy implemented by Larasati Art Studio in Purbalingga in efforts to preserve traditional culture. Using a qualitative case study methodology, data was collected through in-depth interviews and observations. The results show that Larasati Art Studio applies an innovation diffusion strategy through the gradual adoption of digital technology, starting with the use of Instagram, Google Business, and YouTube. This strategy is reinforced by active involvement in local and national art communities, which accelerates the innovation adoption process. The studio also combines digital innovation with active participation in various traditional art events, creating a holistic approach to cultural preservation. Although social media engagement levels still need improvement, this strategy has successfully increased the studio's visibility, member participation, and young people's interest in traditional arts. This research demonstrates how the Diffusion of Innovation Theory can be applied in the context of cultural preservation in Indonesia, supporting the achievement of SDGs, especially Goal 4 (Quality Education) and Goal 11 (Sustainable Cities and Communities).

The Utilization of Technology in Corporate Social Responsibility Activities: A Case Study of Sido Muncul's Shared Value Program in Sambirata Village during the COVID-19 Pandemic Ayu, Kilau Riksaning; Fuaddah, Ashlikhatul; Sutikna, Nana
CHANNEL: Jurnal Komunikasi Vol. 11 No. 1 (2023): CHANNEL: Jurnal Komunikasi 22nd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i1.352

Sido Muncul Company produces modern herbal medicines and has adopted the concept of creating shared value (CSV) to synergize community empowerment with their core business. They implemented a CSV program called Desa Rempah, which focuses on the potential of Sambirata Village's cardamom commodity. This study examines the utilization of technology in their CSV activities during the COVID-19 pandemic. This research utilized qualitative case study methods to gather primary and secondary data from various stakeholders, including companies, public relations officers, community development teams, and local leaders, to gain insights into implementing Corporate Social Responsibility (CSR) activities by PT Sido Muncul in Sambirata Village. The case study approach allowed for a subjective perspective on social reality and used theoretical propositions to generalize findings. The CSV program, Desa Rempah, addresses the company's need for raw materials and the farmer group's issues in processing cardamom. The COVID-19 pandemic posed challenges to CSV implementation. Still, the company adapted through digital transformations and prioritized the local community's efficiency and effectiveness in developing CSV activities with BumDes (Village Owned Enterprises) Sambirata. Sido Muncul's strategy for CSV activities involves social mapping research and collaboration with stakeholders, including government and Bumdes Sambirata, to create shared value through innovations and efficiency, effectiveness, and responsiveness. During the COVID-19 pandemic, the company collaborated with millennial farmers to overcome obstacles and increase farmers' independence, leading to higher-value dried cardamom and increased income for the farmer group.

Interpersonal Communication Strategies for Mothers and Infants in Melati Room Care: Building Bonds and Supporting the Recovery Process of High-Risk Infants Fuaddah, Ashlikhatul; Ayu, Kilau Riksaning
POPULIKA Vol. 13 No. 2 (2025): Populika
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/populika.v13i2.1990

Based on news on the solopos.com page (Saputra, 2022), Central Java Province is the region with the highest infant mortality. In terms of health, infant mortality can be caused by the labor process or the condition of the mother experiencing preeclampsia. In this study, the focus in communication science is to provide an understanding of the importance of maintaining interpersonal communication between mothers and babies being treated in the high-risk infant room. The specific objective of this study is to provide an overview of interpersonal communication and the use of visiting time for mothers who have babies and receive care in the Melati room (high-risk infant care) at Prof. Margono Hospital. To answer the research objective, this study will use a qualitative approach with a descriptive qualitative method. Data collection techniques include in-depth interviews and documentation. The informants in this study are mothers with babies who receive care in the Melati room (high-risk infant care) at Prof. Margono Hospital. The benefit of this study is the availability of information regarding the description of the form/model of interpersonal communication between mothers and babies in the Melati Room. This communication ability is expected to create a close relationship between mother and baby, and the baby can recover more quickly. Keywords: Health Communication; Interpersonal Communication; Mother-Infant.

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