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From profit to purpose: Sustainability and corporate strategy insights from Desa Inspirasi Padi Ayu, Kilau Riksaning; Ulya, Himmatul; Nuryanti, Nuryanti
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.5146

Abstract

The transition to post-modern CSR era marks an evolution towards a more inclusive and holistic understanding of corporate social responsibility, extending beyond mere economic gains to address broader social aspects like food security. This study examines the Desa Inspirasi Padi program by Sido Muncul Pupuk Nusantara through the Triple Bottom Line (3P: People, Planet, Profit) framework and a post-modern perspective, aiming to understand how CSR can integrate with food security issues. A qualitative method is employed to explore the implementation and impact of the program, revealing the importance of a holistic and context-sensitive approach. Findings indicate that collaboration between corporations, government, and local communities is crucial in addressing social and environmental challenges. Despite financial constraints, this study highlights the significance of stakeholder support and strategic partnerships for sustainable impact. This research contributes insights into the role of CSR in navigating complex socio-environmental landscapes, offering a fresh perspective for CSR practices in the post-modern era.
Literasi Aksara Jawa untuk Penguatan Citra Diri dan Produk Budaya Sanggar Seni Larasati Purbalingga Verrysaputro, Exwan Andriyan; Ayu, Kilau Riksaning; Fuaddah, Ashlikhatul; Haryono, Haryono
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 4 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i4.837

Abstract

Larasati Art Studio in Purbalingga represents a cultural community with significant potential in performing arts and local heritage preservation. However, the studio faces challenges in leveraging literacy-related competencies, particularly in Javanese script, for cultural product development and digital marketing. This gap limits the studio’s ability to strengthen its image as a center for Javanese cultural preservation at the Banyumas Regency level. This study aims to enhance the studio’s capacity in Javanese script literacy and cultural product creation. A community service program was conducted involving 45 participants, utilizing lectures, group discussions, demonstrations, and hands-on practice to produce handicrafts incorporating Javanese script. Pre- and post-training evaluations were administered to assess literacy improvement and skill acquisition. The results indicate a significant increase in participants’ literacy and product-making abilities, with the average pre-training score of 61.47% improving to a post-training score of 84.33%. Participants successfully produced 50 cultural handicraft items integrating Javanese script, which were subsequently documented and promoted through digital platforms. These outcomes demonstrate that structured literacy training and practical product development can effectively strengthen the studio’s public image and enhance its role in cultural preservation. In conclusion, the program successfully improved Javanese script literacy, facilitated cultural product creation, and reinforced Larasati Art Studio’s function as an inheritor, preserver, and developer of local Javanese culture. The study recommends continued literacy-based interventions to sustain cultural engagement and community empowerment.