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All Journal Jurnal Ilmu Komputer dan Desain Komunikasi Visual Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi bit-Tech Brilliance: Research of Artificial Intelligence Jurnal Teknik Informatika Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Computing Insight: Journal of Computer Science
Rafika Rahmawati
Universitas Pembangunan Nasional Veteran Jawa Timur
Arts Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Languange, Linguistic, Communication & Media Mathematics Other

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Journal : bit-Tech

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Evaluasi Faktor Penerimaan Live Streaming di Platform E-commerce TikTokShop Menggunakan TAM 3 Ayunda Wardhatul Fitrah; Eristya Maya Safitri; Rafika Rahmawati
bit-Tech Vol. 7 No. 3 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v7i3.2263

Abstract

Perkembangan teknologi informasi telah mengubah pola perilaku konsumen dalam berbelanja secara daring. Salah satu tren terkini dalam e-commerce ialah fitur live streaming, yang memudahkan interaksi secara real-time antar penjual dan pembeli. Tiktok Shop menjadi salah satu platform yang berhasil mengadopsi strategi ini untuk meningkatkan pengalaman belanja digital. Namun, adopsi fitur ini masih dipengaruhi oleh beberapa faktor. Penelitian ini guna menganalisis faktor yang memengaruhi penerimaan live streaming TikTok Shop menggunakan Technology Acceptance Model 3 (TAM 3). Dengan metode kuantitatif berbasis survei, penelitian ini mengumpulkan data dari 400 responden yang pernah bertransaksi melalui live streaming TikTok Shop. Data melalui pendekatan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menampakkan inovasi dan kepercayaan pengguna mendapati pengaruh signifikan terhadap keputusan pembelian serta adopsi teknologi dalam ekosistem digital. Sementara itu, risiko yang dirasakan mendapati pengaruh yang lebih rendah dibandingkan dengan faktor lainnya. Temuan ini mengindikasikan meskipun konsumen menyadari adanya potensi risiko dalam transaksi digital, mereka tetap melakukan pembelian dan mengadopsi teknologi baru apabila manfaat serta pengalaman belanja yang didapatkan lebih besar dibandingkan risiko yang mungkin terjadi. Kesimpulan dari penelitian ini menekankan pentingnya berfokus pada peningkatan kepercayaan, transparansi informasi, serta kemudahan dalam penggunaan teknologi guna mempercepat penerimaan dan adopsi teknologi oleh pengguna. Rekomendasi yang diberikan meliputi optimalisasi fitur interaktif, peningkatan sistem keamanan transaksi, serta strategi promosi yang lebih menarik dan edukatif untuk meningkatkan pemahaman serta kenyamanan pengguna dalam mengadopsi fitur live streaming TikTok Shop sebagai bagian dari pengalaman belanja digital mereka.
Analyzing Mobile Banking User Experience Using the Modified HEART Metrics Framework Miftah Rahmaddani; Anita Wulansari; Rafika Rahmawati
bit-Tech Vol. 8 No. 2 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i2.2898

Abstract

The rapid development of mobile banking services in Indonesia has facilitated digital financial transactions for the public. BLU by BCA Digital, a fully branchless banking innovation, has experienced significant user growth, yet continues to receive complaints regarding technical issues and unintuitive features raising concerns about the quality of its user experience (UX). This study analyzes the UX of the BLU application using a modified HEART Metrics framework, which includes five dimensions Happiness, Engagement, Adoption, Retention, and Task Success and incorporates an additional variable, Intention to Reuse, to better capture long-term user behavior. The integration of this variable, grounded in the Theory of Planned Behavior, enhances the framework by linking user satisfaction with behavioral intention. Data were collected from 476 active users through an online survey and analyzed using the Structural Equation Modeling Partial Least Square (SEM-PLS) method via SmartPLS 4. The results show that Happiness, Engagement, Adoption, and Task Success have a significant positive effect on users’ intention to reuse the application, while Retention does not. This suggests that task efficiency and emotional satisfaction play a more crucial role in sustaining user engagement than habitual usage alone. Additionally, Adoption was rated at the lower threshold of the “Good” category in the Goal-Signal-Metrics (GSM) analysis, indicating a need for better onboarding and first-time user experience. These findings offer theoretical contributions to UX measurement and provide practical insights for developers to enhance mobile banking applications and foster long-term user loyalty.
Evaluation of E-Learning Website Quality of Universitas Islam Majapahit Using Webqual 4.0 and IPA Nur Diniyanti; Anita Wulansari; Rafika Rahmawati
bit-Tech Vol. 8 No. 2 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i2.3015

Abstract

The rapid development of digital technology in education requires higher education institutions to provide online learning systems that are effective, responsive, and user-oriented. The e-learning website of Universitas Islam Majapahit (UNIM) serves as the main platform supporting student learning activities, yet issues remain regarding response speed, information availability, and interface design. This study aims to evaluate the quality of UNIM’s e-learning website using the WebQual 4.0 model, modified by adding the User Interface Quality variable, and analyzed with the Importance Performance Analysis (IPA) method. Data were collected through a five-point Likert scale questionnaire involving 281 screened respondents. The findings indicate an average conformity level of 95%, yet several indicators reveal negative gap values, reflecting performance that has not met user expectations. Six indicators SIQ1, SIQ2, SIQ3, SIQ4, SIQ5, and UIQ2 were identified in Quadrant I, marking them as top priorities for improvement. The implications of this study highlight the need to enhance system responsiveness, service interaction quality, and interface usability to meet user expectations. Practically, the results provide guidance for improving the development of UNIM’s e-learning website, while theoretically, this study reinforces the applicability of the modified WebQual 4.0 as a comprehensive evaluation method for assessing the quality of online education services.
Evaluation of the POSKetanmu Website Using E-GovQual and Importance Performance Analysis (IPA) Nur Dinanita; Anita Wulansari; Rafika Rahmawati
bit-Tech Vol. 8 No. 2 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i2.3016

Abstract

The rapid advancement of information and communication technology has driven governments to provide digital public services that are efficient, transparent, and user-centered. One such initiative is the POSKetanmu website developed by the Mojokerto Regency Population and Civil Registration Office, aimed at facilitating online processing of population documents. Despite its purpose, the platform still faces several challenges, including difficulties in understanding service procedures, lengthy account verification, and errors in document submission. This study evaluates the quality of the POSKetanmu website using the E-GovQual model, which consists of six dimensions: Ease of Use, Reliability, Trust, Functionality of the Interaction Environment, Information Content and Display, and Citizen Support. To determine service priorities, the Importance–Performance Analysis (IPA) method was employed. Data were collected from 391 valid respondents using a five-point Likert scale. The results reveal an average conformity level of 96% and an overall gap score of –0.17, indicating that performance lags slightly behind user expectations. Indicators located in Quadrant I, particularly RB1–RB4, EU1, and FI2, were identified as priority areas requiring immediate attention. These findings suggest that improvements in system reliability, interface navigation, and interactive features are essential. The integration of E-GovQual and IPA not only provides practical insights for policy-making but also offers a valuable framework for advancing digital government evaluation.
Co-Authors Anita Wulansari Anni Zulfia Annisa Karima Ardiansah, Muhamad Frendi Diyon Arini, Diandra Diva Ayunda Wardhatul Fitrah Eristya Maya Safitri Iqbal Ramadhani Mukhlis Miftah Rahmaddani Nur Dinanita Nur Diniyanti Nurlaili, Aisma Prasasti Karunia Farista Ananto Safitri, Eristya Maya Safitri, Eristya Maya Satibi, Iswanda Fauzan Sembilu, Nambi Septiani, Berlian Viga T. Sukma Achriadi Sukiman Thomas Aquino Berno Doduk Tri Luhur Indayanti Sugata Tri Puspa Rinjeni Ulya, Athiyatul Virdha Rahma Aulia Zulmi, Muhammad Nizar