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All Journal PRoMEDIA Jurnal Pendidikan Madrasah HEUTAGOGIA: Journal of Islamic Education
Mentari, Inggi Eka Ria
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Religion Humanities Education Languange, Linguistic, Communication & Media

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Strategi Pemasaran di Media Sosial untuk Membangun Reputasi dan Eksistensi Pondok Pesantren Riskiyah, Eka Maftuhatil; Mentari, Inggi Eka Ria; Jannah, Revi Rusdatul; Winarsi, Putrri
PRoMEDIA Vol 10, No 2 (2024): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v10i2.7898

Abstract

Marketing is a crucial thing for educational institutions such as Islamic boarding schools. Every Islamic boarding school needs marketing to maintain its existence in society. This study was conducted to find a marketing strategy based on information and communication technology through social media. The research method used is descriptive qualitative research with observation data collection, questionnaires and literature reviews. The results of the study are: 1. Marketing based on information and communication technology is very important to be carried out in Islamic boarding schools through the stages of planning, organizing, implementing and evaluating. 2. Utilization of social media such as Instagram and YouTube as a marketing strategy. 3. The implications of using Social Media can increase public awareness and can provide a positive image for institutions and increase public interest.Keywords: Educational Marketing, Information And Communication Technology, Social Media, Islamic Boarding Schools
Tafsir Idariah Manajemen Sumber Daya Manusia dalam QS. Al-Baqarah [2]: 30-39 Akbar, Ach. Hanuji; Arifin, Zainal; Jamaludin, Muhamad; Mentari, Inggi Eka Ria
Jurnal Pendidikan Madrasah Vol. 9 No. 1 (2024): Jurnal Pendidikan Madrasah
Publisher : Pusat Pengembangan Madrasah (PPM), dan Fakultas Ilmu Tarbiyah dan Keguruan UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpm.2024.167-176

Abstract

This study aims to analyse the concept of Human Resource Management (HRM) in Q.S. Al-Baqarah [2]:30-39. This research will reveal the meaning and relevance of these verses in the context of human resource management in Islamic educational institutions. This research uses a literature study method, analysis is carried out on various relevant literature to understand the roles and responsibilities of human resources in accordance with Islamic teachings. The results of the study show that effective human resource management includes several important aspects, including planning, selection and placement, development (training), and compensation. Human resource management from the perspective of the Quran, especially in the story of the Prophet Adam (as). (QS. Al-Baqarah [2]: 30 39) shows that the quality of good human resources greatly contributes to the achievement of optimal educational goals. In addition, the concept of caliph requires each individual to have adequate knowledge and skills to carry out his duties. Therefore, this study recommends that Islamic educational institutions apply the principles of HRM based on Islamic values in daily practice.
Blue Ocean Strategy for Preserving Javanese Script through Islamic Education Management Bigovic, Aliya Izet; Na'imah; Mentari, Inggi Eka Ria; Efendi, Ahmad Nawawi; Ma'ruf, Muhammad Hasan; Anggreni, Rossa
HEUTAGOGIA: Journal of Islamic Education Vol. 4 No. 2 (2024)
Publisher : Fakultas Ilmu Tarbiyah dan Keguruan Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hjie.2024.42-07

Abstract

Abstract: This study explores the application of the Blue Ocean Strategy in preserving the Javanese script through educational institutions. In this context, the strategy is utilized to develop a new, more effective approach to increasing students' interest in learning the Javanese script. A qualitative methodology is employed, with interviews serving as the primary instrument to assess students' awareness and responses to the implemented learning methods. The findings indicate that the methods used in the examined educational institution are more accessible and comprehensible for students compared to traditional Javanese script instruction commonly practiced in elementary to high schools. This conclusion is based on interview data showing heightened student interest in the Javanese script as a result of a more innovative and adaptive teaching approach. Although the study does not report a specific increase—such as 35% or 40%—in interest, the interviews suggest that the implemented methods enhance students' enthusiasm and understanding of the script. The study implies that innovation in teaching the Javanese script can serve as an effective strategy for cultural preservation. Consequently, the Blue Ocean Strategy offers a relevant model for educational institutions seeking to develop more engaging and accessible learning experiences for students.   Abstrak: Penelitian ini membahas penerapan strategi Blue Ocean dalam pelestarian aksara Jawa melalui lembaga pendidikan. Dalam konteks ini, strategi Blue Ocean digunakan untuk menciptakan pendekatan baru yang lebih efektif dalam meningkatkan ketertarikan peserta didik terhadap pembelajaran aksara Jawa. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara sebagai instrumen utama untuk mengukur kesadaran dan respons peserta didik terhadap metode pembelajaran yang diterapkan. Hasil penelitian menunjukkan bahwa metode yang digunakan di lembaga pendidikan yang menjadi objek penelitian lebih mudah dipahami oleh peserta didik dibandingkan dengan metode pembelajaran aksara Jawa yang umum diterapkan di tingkat SD hingga SMA. Temuan ini didasarkan pada wawancara yang mengungkapkan adanya peningkatan ketertarikan peserta didik terhadap aksara Jawa karena pendekatan yang lebih inovatif dan adaptif. Data wawancara menunjukkan bahwa metode yang diterapkan mampu meningkatkan minat dan pemahaman peserta didik terhadap aksara Jawa. Implikasi dari penelitian ini menunjukkan bahwa inovasi dalam metode pembelajaran aksara Jawa dapat menjadi strategi yang efektif dalam upaya pelestarian budaya. Oleh karena itu, pendekatan Blue Ocean dapat menjadi model yang relevan bagi institusi pendidikan dalam mengembangkan strategi pembelajaran yang lebih menarik dan mudah diakses oleh peserta didik.
Co-Authors Akbar, Ach. Hanuji Anggreni, Rossa Bigovic, Aliya Izet Efendi, Ahmad Nawawi Jamaludin, Muhamad Jannah, Revi Rusdatul Ma'ruf, Muhammad Hasan Na'imah Riskiyah, Eka maftuhatil Winarsi, Putrri Zainal Arifin