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All Journal Jurnal Mantik Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Aisyah Siregar
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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The Effect of Service Quality and Trust on High Click Priority Customer Loyalty, Profit Saving at Bank Sinarmas Aisyah Siregar
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1396.pp777-785

Abstract

This study aims to determine how the influence of service quality and customer trust on customer loyalty with high cliff priority to save at Bank SinarmasTebingTinggi. The research method used is descriptive and verification methods. While the data used is primary data. To find out whether the independent variable has a significant effect on the dependent variable, multiple linear regression methods are used. The results show that Service Quality and Customer Trust affect the loyalty of TebingTinggi priority customers. This can be seen from the significance value of 0.000 or much more. small compared to the significance value used in the study which is five percent (5%) in addition to the t-count value of Service Quality is (10.121) greater than the t-table value (1.984) and the t-count value of Customer Trust is (1.258) more smaller than the t-table value (1984). While the regression equation obtained by Customer Loyalty is Y = 2.487 + 0.624 X1 + 0.142 X2. the adjusted R square value is 0.584 or 58.4%. This shows that the Service Quality Variable (X1) and Customer Trust Variable (X2) can explain the Customer Loyalty Variable (Y) of 58.4%, the remaining 41.6% (100% - 58.4%) is explained by other variables outside the research model. this. In other words, Service Quality and Customer Trust affect the Loyalty of Tebing Tinggi Priority Customers to save at Bank Sinarmas Tebing Tinggi.
THE IMPACT OF WORK LIFE BALANCE AND WORKLOAD ON JOB SATISFACTION THROUGH EMPLOYEE WORK MOTIVATION IN PRIVATE UNIVERSITY IN TEBING TINGGI Rotua Sri Linda Sitompul; Sri Rahayu; Aisyah Siregar; Christin Sianipar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3420

Abstract

This study aims to analyze the influence of Work-Life Balance and Workload on Job Satisfaction through Work Motivation among administrative staff at private higher education institutions in Tebing Tinggi City. The research employs a quantitative approach with an explanatory research design, which seeks to explain causal relationships between variables through hypothesis testing. The population in this study consists of 38 administrative staff members, with a total sampling technique used: 24 from STIE Bina Karya and 14 from STAI Tebing Tinggi Deli. The data analysis technique applied is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The analysis process includes the evaluation of the outer model to assess instrument validity and reliability, and the inner model to examine the relationships among latent variables, supported by t-tests and R². The findings reveal that Work-Life Balance and Workload significantly influence Work Motivation. Additionally, Workload has a direct positive effect on Job Satisfaction, while Work-Life Balance does not have a significant effect on Job Satisfaction. Moreover, Work Motivation does not significantly affect Job Satisfaction, nor does it mediate the relationship between either Work-Life Balance or Workload and Job Satisfaction.
Co-Authors Christin Sianipar Rotua Sri Linda Sitompul Sri Rahayu