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All Journal Jurnal Mantik Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Artificial Intelligence and Digital Business Management and Business Progress
Aisyah Siregar
Sekolah Tinggi Ilmu Ekonomi Bina Karya
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The Effect of Service Quality and Trust on High Click Priority Customer Loyalty, Profit Saving at Bank Sinarmas Aisyah Siregar
Jurnal Mantik Vol. 5 No. 2 (2021): Augustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol5.2021.1396.pp777-785

Abstract

This study aims to determine how the influence of service quality and customer trust on customer loyalty with high cliff priority to save at Bank SinarmasTebingTinggi. The research method used is descriptive and verification methods. While the data used is primary data. To find out whether the independent variable has a significant effect on the dependent variable, multiple linear regression methods are used. The results show that Service Quality and Customer Trust affect the loyalty of TebingTinggi priority customers. This can be seen from the significance value of 0.000 or much more. small compared to the significance value used in the study which is five percent (5%) in addition to the t-count value of Service Quality is (10.121) greater than the t-table value (1.984) and the t-count value of Customer Trust is (1.258) more smaller than the t-table value (1984). While the regression equation obtained by Customer Loyalty is Y = 2.487 + 0.624 X1 + 0.142 X2. the adjusted R square value is 0.584 or 58.4%. This shows that the Service Quality Variable (X1) and Customer Trust Variable (X2) can explain the Customer Loyalty Variable (Y) of 58.4%, the remaining 41.6% (100% - 58.4%) is explained by other variables outside the research model. this. In other words, Service Quality and Customer Trust affect the Loyalty of Tebing Tinggi Priority Customers to save at Bank Sinarmas Tebing Tinggi.
THE IMPACT OF WORK LIFE BALANCE AND WORKLOAD ON JOB SATISFACTION THROUGH EMPLOYEE WORK MOTIVATION IN PRIVATE UNIVERSITY IN TEBING TINGGI Rotua Sri Linda Sitompul; Sri Rahayu; Aisyah Siregar; Christin Sianipar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3420

Abstract

This study aims to analyze the influence of Work-Life Balance and Workload on Job Satisfaction through Work Motivation among administrative staff at private higher education institutions in Tebing Tinggi City. The research employs a quantitative approach with an explanatory research design, which seeks to explain causal relationships between variables through hypothesis testing. The population in this study consists of 38 administrative staff members, with a total sampling technique used: 24 from STIE Bina Karya and 14 from STAI Tebing Tinggi Deli. The data analysis technique applied is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The analysis process includes the evaluation of the outer model to assess instrument validity and reliability, and the inner model to examine the relationships among latent variables, supported by t-tests and R². The findings reveal that Work-Life Balance and Workload significantly influence Work Motivation. Additionally, Workload has a direct positive effect on Job Satisfaction, while Work-Life Balance does not have a significant effect on Job Satisfaction. Moreover, Work Motivation does not significantly affect Job Satisfaction, nor does it mediate the relationship between either Work-Life Balance or Workload and Job Satisfaction.
PENGUATAN MANAJEMEN UMKM DI DESA PAYA LOMBANG KEC. TEBING TINGGI KAB. SERDANG BEDAGAI Dian Purnama Sari; Dara Mustika Saragih; Sri Suci Novianti; Dea Novita Sari; Anita Zahra; Bagus Prayogi; Mangasi Sinurat; Lukieto Cahyadi; Bobby Hartanto; Aisyah Siregar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40418

Abstract

Penguatan manajemen UMKM memerlukan penerapan berbagai strategi yang dirancang untuk meningkatkan efisiensi operasional, daya saing, dan keberlanjutan. Salah satu strategi yang krusial adalah pengembangan sumber daya manusia. Melalui pelatihan dan pendidikan yang berkelanjutan, pemilik UMKM dapat memperoleh keterampilan dan pengetahuan yang diperlukan untuk mengelola UMKM dengan lebih efektif. Pelatihan meliputi manajemen keuangan, pemasaran, manajemen rantai pasokan, serta penggunaan teknologi digital. Peningkatan kapasitas manajerial ini akan membantu UMKM dalam membuat keputusan yang lebih baik dan strategis.
SOSIALISASI PEMBUATAN BANK SAMPAH DAN BAHAYA NARKOBA PADA MASYARAKAT DI KELURAHAN PERSIAKAN KECAMATAN PADANG HULU KOTA TEBING TINGGI Musparina Musparina; M. Dian Wijaya; Abdella Putri; Bayu Eka Prawira; Dwi Aqil Andryan; Ayunda Syahfitri; Aisyah Siregar; Lukieto Cahyadi; Rusmewahni Rusmewahni; Indra Welly Arifin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40419

Abstract

Narkoba merupakan tantangan serius  dimasyarakat terutama bagi generasi muda di Indonesia. Kurangnya pengetahuan akan obat-obatan berbahaya ini dan dampaknya yang serius baik dari segi kesehatan dan ancaman hukuman yang diterima. Artikel ini membahas mengenai kegiatan yang dialkukan oleh mahasiswa dalam membantu mencegah dan menanggulangi bahaya narkoba melalui sosialisasi dan aksi yang dilakukan bersama Badan Narkotika Nasional (BNN). Dengan mengorganisir sosialisasi dan aksi bersama BNN, mahasiswa dapat meningkatkan kesadaran masyarakat terhadap dampak buruk narkoba, serta memberikan informasi tentang pencegahan dan rehabilitasi. Selain itu mahasiswa juga melakukan tambahan kegiatan yakni sosialisasi pengelolaan Bank Sampah dalam membantu menyelamatkan kerusakan lingkungan. Harapan dari kegiatan PKM ini adalah menumbuhkan Kesadaran sosial bagi masyarakat mengenai bahaya narkoba dan mampu mengelola Bank Sampah menjadi kegiatan yang dapat menambah pendapatan terutama bagi kelompok ibu rumah Tangga di  khususnya di kelurahan Persiakan Kecamatan Padang Hulu, Kota Tebing Tinggi.
Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada Mie Repeat di Tebing Tinggi Mira Finanda; Yulia Anggie Sitorus; Aisyah Siregar; Mhd Sofian
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 12 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i12.2328

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas produk terhadap kepuasan pelanggan pada Mie Repeat di Tebing Tinggi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif. Data diperoleh melalui kuesioner terhadap 96 responden dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa harga dan kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Pengujian simultan memperoleh nilai $F_{\text{hitung}}$ sebesar 13,808 dengan signifikansi 0,000, sedangkan nilai Adjusted R Square sebesar 0,212. Hal ini menunjukkan bahwa variabel harga dan kualitas produk mampu menjelaskan 21,2% variasi kepuasan pelanggan. Temuan ini menunjukkan bahwa kesesuaian harga dan kualitas produk berperan penting dalam meningkatkan kepuasan pelanggan pada usaha kuliner lokal.
Pengaruh Kepemimpinan, Komitmen Organisasi Dan Motivasi Kerja Terhadap Kinerja Pegawai BPKPD Kota Tebing Tinggi Aisyah Siregar; Julianti Julianti; Khairunnisa Khairunnisa
Management And Business Progress Vol. 5 No. 1 (2026): Management and Business Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v5i1.325

Abstract

This researcher aims to determine the influence of leadership, organizational commitment anda work motivation on employee performance of BPKPD Tebing Tinggi City. This type of research is quantitative with a replication method where indicators, new research objects or analytical tools are the same as previous research. This study used a sample of 37 respondents. Sampling using saturated sample method. The data collection technique used is a questionnaire / questionnaire. The test equipment used is validity test, reliability test, coefficient of determination, linear regression and hypothesis testing using IBM SPSS 25 software. From the results of this test it can be concluded that there is an influence of leadershep (X1) on Employee Performance (Y) and there is an influence between organizational commitment (X2) on Employee Performance (Y) and that there is no influence between work motivation (X3) on Employee Performance (Y). Based on the research results, it can be seen that the value of the adjusted R square is 0.377 or 37,7%. This shows that if the Leadershep Variable (X1), Organizatinal Commitment Variable (X2) and Work Motivation Variable (X3) can explain the Employee Performance (Y) by 37,7%, the remaining 63,3% (100% - 37,7%) is explained by other variables that are not researched.
ENHANCING STATISTICAL LITERACY AND INVESTMENT LITERACY THROUGH THE LOVE STATISTICS VILLAGE PROGRAM (KELURAHAN CANTIK) IN PADANG HULU DISTRICT, TEBING TINGGI CITY Willy Cahyadi; Didik Gunawan; Yenni Arfah; Dedy Dwi Arseto; Aisyah Siregar; Augustama Sabam Pasaribu; Elina Maisyarah; Andika; Muhammad Fahrezi Agesi; Yula Anggi Kristiani; Muhammad Ridho Akbar Lubis
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21805506

Abstract

The Kelurahan Cantik (Love Statistics Urban Village) Program is an initiative of the Central Statistics Agency (Badan Pusat Statistik/BPS) aimed at enhancing the capacity of urban village officials in managing statistical data as a foundation for evidence-based development planning and policymaking. At the same time, the relatively low levels of financial and investment literacy among the community remain significant challenges that require continuous educational efforts. Therefore, this Community Service Program (Pengabdian kepada Masyarakat/PKM) was conducted to improve the statistical literacy of urban village officials and enhance public understanding of financial and investment literacy through collaboration among STIE Bina Karya, the Central Statistics Agency (BPS) of Tebing Tinggi City, and the Indonesia Stock Exchange (IDX). The program was implemented on July 14, 2026, at the Padang Hulu District Office Hall, Tebing Tinggi City, involving district officials, urban village officials, statistical agents, Statistics Corner (Pojok Statistik) ambassadors, and community representatives from Pabatu, Padang Merbau, and Tualang Urban Villages. The implementation methods included preparation, socialization, lectures, technical training, mentoring, statistical data presentation practices, interactive discussions, and activity evaluation. The results demonstrated that participants gained a better understanding of statistical data management and presentation techniques, recognized the importance of utilizing data as a basis for development planning, and improved their knowledge of the capital market, legal investment instruments, investment benefits, and investment risks. Overall, the program successfully strengthened collaboration among higher education institutions, government agencies, and financial institutions in promoting data-driven community empowerment.
Peran Kompetensi dan Motivasi Kerja dalam Meningkatkan Kinerja Karyawan Mendukung Pekerjaan Layak dan Produktivitas Berkelanjutan pada PT Agromaster Indo Agnes Theresia Hutapea; Aisyah Siregar; Willy Cahyadi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10986

Abstract

Penelitian ini bertujuan untuk menganalisis peran kompetensi dan motivasi kerja dalam meningkatkan kinerja karyawan pada PT Agromaster Indo. Kinerja karyawan merupakan faktor strategis yang berkontribusi terhadap pencapaian tujuan organisasi, peningkatan produktivitas, serta terciptanya pekerjaan yang layak dan berkelanjutan. Oleh karena itu, perusahaan perlu memperhatikan aspek kompetensi dan motivasi kerja sebagai determinan utama dalam upaya meningkatkan kualitas sumber daya manusia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian mencakup seluruh karyawan PT Agromaster Indo yang berjumlah 36 orang, dengan teknik pengambilan sampel menggunakan sampling jenuh (sensus) sehingga seluruh populasi dijadikan responden penelitian. Pengumpulan data dilakukan melalui penyebaran kuesioner yang disusun berdasarkan indikator kompetensi, motivasi kerja, dan kinerja karyawan. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan IBM SPSS versi 25. Tahapan analisis meliputi uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri atas uji normalitas, multikolinearitas, heteroskedastisitas, dan autokorelasi, serta pengujian hipotesis melalui uji parsial (uji t), uji simultan (uji F), dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan PT Agromaster Indo. Motivasi kerja juga terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, kompetensi dan motivasi kerja secara simultan memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa peningkatan kompetensi serta penguatan motivasi kerja dapat menjadi strategi yang efektif dalam meningkatkan kinerja karyawan dan mendukung keberhasilan organisasi secara berkelanjutan.
Co-Authors Abdella Putri Agnes Theresia Hutapea Andika Anita Zahra Augustama Sabam Pasaribu Ayunda Syahfitri Bagus Prayogi Bayu Eka Prawira Bobby Hartanto Cahyadi, Lukieto Cahyadi, Willy Christin Sianipar Dara Mustika Saragih Dea Novita Sari Dedy Dwi Arseto Dian Purnama Sari Didik Gunawan Dwi Aqil Andryan Elina Maisyarah Indra Welly Arifin Julianti Julianti Khairunnisa Khairunnisa M. Dian Wijaya Mangasi Sinurat Mhd Sofian Mira Finanda Muhammad Fahrezi Agesi Muhammad Ridho Akbar Lubis Musparina Musparina Rotua Sri Linda Sitompul Rusmewahni Rusmewahni Sri Rahayu Sri Suci Novianti Yenni Arfah Yula Anggi Kristiani Yulia Anggie Sitorus