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All Journal Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Dewi Ilma Agustin
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Membangun Citra Perusahaan melalui Corporate Communication : Studi Kasus Klinik Pelangi Bunda Medika Uswatun Hasanah; Dewi Ilma Agustin; Ani Gusliyani; Resa Rahmawati; Sisca Dwi Aprilia
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1524

Abstract

This research aims to analyze how Pelangi Bunda Medika Clinic builds a positive corporate image through effective corporate communication strategies. A strong corporate image is very important, especially in the health sector, to increase patient confidence in the services provided. In this context, Pelangi Bunda Medika Clinic uses a planned communication approach through various channels, such as social media, website and customer service, to create a professional, safe and friendly impression in the eyes of the public. Through the implementation of integrated corporate communications, this clinic has succeeded in building an image as a caring, affordable and educational health service provider. This research also identified the obstacles faced, such as difficulties in updating information on digital platforms and competition with other clinics, as well as improvement steps taken by the clinic to increase communication effectiveness. The research results show that effective communication strategies can increase the number of patients and strengthen relationships with the community, as well as expand the dissemination of health service information. Recommendations include increasing digital presence, developing a patient loyalty program, and communications training for staff to increase the consistency of messages delivered. This research concludes that planned and professional corporate communications play an important role in strengthening the image and reputation of the Pelangi Bunda Medika Clinic.
Pengaruh Penggunaan Akun Instagram @pelangibundamedika terhadap Pemenuhan Informasi Pasien Klinik Pelangi Klinik Pelangi Bunda Medika Dewi Ilma Agustin; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3206

Abstract

This study aims to determine the influence of @pelangibundamedika Instagram account on the fulfillment of patient information needs at the Rainbow Bunda Medika Clinic. Using the theory of Uses and Gratifications as a foundation, this study examines how patients actively use social media to obtain health information, such as doctor's practice schedules, educational materials, and service promotions. The method used was quantitative associative with a survey approach of 100 respondents. Data were collected through a structured questionnaire and analyzed using validity, reliability, as well as simple linear regression tests with the help of SPSS software. The results of the analysis showed that the use of Instagram had a positive and significant influence on the fulfillment of patient information needs, with a determination coefficient value of 46.8%. These findings indicate that almost half of patients' information needs are met through the clinic's Instagram account, while the rest are influenced by other factors such as in-person consultations, verbal communication, or alternative media. The conclusion of this study is that Instagram is an effective medium in conveying health information that is relevant, easily accessible, and timely. The practical implications of the results of this study are the need to optimize Instagram's content strategy, including improving visual quality, consistency of upload schedules, and interactivity with followers. In addition, the use of other digital platforms is also recommended to expand the reach of information and increase patient trust and satisfaction with clinic services.
Strategi Pemasaran Guardian Ramayana Kota Serang Dalam Meningkatkan Penjualan Produk Wardah Dewi Ilma Agustin; Rosanti; Uswatun Hasanah; Ani Gusliyani; April Laksana
Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Vol. 6 No. 1 (2024): Maret: Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jurnalmahasiswa.v6i1.818

Abstract

The cosmetic industry is currently experiencing rapid growth and intense competition in the personal care and cosmetic market, both domestically and internationally. Purchasing decisions for cosmetics are influenced by various factors, including price, product quality, and advertising. In this era of globalization, companies face opportunities and challenges from external and internal factors. Marketing plays a crucial role in achieving company success by satisfying consumer needs. Implementing marketing strategies that consider the four elements of the marketing mix product, price, place, and promotion along with a SWOT analysis is necessary to adjust to changes in the market.. This research focuses on Guardian, a leading health and beauty retailer in Indonesia, specifically analyzing the marketing strategies of Wardah cosmetic products. Through qualitative descriptive research, including direct interviews with experts in the field, The analysis uncovers the strengths, weaknesses, opportunities, and threats of Wardah, along with its strategies related to the 4P strategies. Key findings highlight the strong brand reputation, challenges of price competition, and the continuous need for product innovation and market adaptation. By optimizing strengths, addressing weaknesses, leveraging opportunities, and anticipating threats, Wardah can enhance its marketing strategy at Guardian Ramayana Serang and maintain its competitive position in the cosmetic market. Effective marketing strategy integration, such as direct distribution, careful price monitoring, and diverse promotional channels, provides a solid foundation for Wardah's sustainable growth and positive image in the cosmetic market.
Co-Authors Ani Gusliyani April Laksana Arfian Suryasuciramdhan Fajarwati, Noerma Kurnia Fitrianti, Rizqi Meiby Zulfikar Resa Rahmawati Rosanti Sisca Dwi Aprilia USWATUN HASANAH