Ani Gusliyani
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Membangun Citra Perusahaan melalui Corporate Communication : Studi Kasus Klinik Pelangi Bunda Medika Uswatun Hasanah; Dewi Ilma Agustin; Ani Gusliyani; Resa Rahmawati; Sisca Dwi Aprilia
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1524

Abstract

This research aims to analyze how Pelangi Bunda Medika Clinic builds a positive corporate image through effective corporate communication strategies. A strong corporate image is very important, especially in the health sector, to increase patient confidence in the services provided. In this context, Pelangi Bunda Medika Clinic uses a planned communication approach through various channels, such as social media, website and customer service, to create a professional, safe and friendly impression in the eyes of the public. Through the implementation of integrated corporate communications, this clinic has succeeded in building an image as a caring, affordable and educational health service provider. This research also identified the obstacles faced, such as difficulties in updating information on digital platforms and competition with other clinics, as well as improvement steps taken by the clinic to increase communication effectiveness. The research results show that effective communication strategies can increase the number of patients and strengthen relationships with the community, as well as expand the dissemination of health service information. Recommendations include increasing digital presence, developing a patient loyalty program, and communications training for staff to increase the consistency of messages delivered. This research concludes that planned and professional corporate communications play an important role in strengthening the image and reputation of the Pelangi Bunda Medika Clinic.
Representasi Peran Ayah Sebagai Orang Tua Tunggal dalam Film Pendek “Mana Janji Ayah” (Semiotika Rolland Barthes) Ani Gusliyani; April Laksana; Putri Handayani; Achmad Nashrudin; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6857

Abstract

This study aims to determine the representation of the father's role as a single parent in the short film "Mana Janji Ayah." The study used a qualitative method with Roland Barthes's semiotic analysis focusing on three layers of meaning: denotation, connotation, and myth. The analysis was conducted on scenes depicting the father's role, including as protector, patient, breadwinner, caretaker, and bringer of happiness to children. The results show that the representation of fathers is not limited to financial functions but also encompasses emotional and moral roles, such as affection, responsibility, and sacrifice in raising children. The film depicts a single father who works as a bajaj driver to support his children after the death of his wife, despite often facing economic constraints and environmental stigma. This representation is conveyed through visual and audio cues that reinforce the message of a father's struggle and sincerity. This study confirms that film can be a medium that reflects social reality, particularly the complexity of the role of single fathers, which is often overlooked in society.