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All Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH)
Resa Rahmawati
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Humanities Education Environmental Science Social Sciences

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Membangun Citra Perusahaan melalui Corporate Communication : Studi Kasus Klinik Pelangi Bunda Medika Uswatun Hasanah; Dewi Ilma Agustin; Ani Gusliyani; Resa Rahmawati; Sisca Dwi Aprilia
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1524

Abstract

This research aims to analyze how Pelangi Bunda Medika Clinic builds a positive corporate image through effective corporate communication strategies. A strong corporate image is very important, especially in the health sector, to increase patient confidence in the services provided. In this context, Pelangi Bunda Medika Clinic uses a planned communication approach through various channels, such as social media, website and customer service, to create a professional, safe and friendly impression in the eyes of the public. Through the implementation of integrated corporate communications, this clinic has succeeded in building an image as a caring, affordable and educational health service provider. This research also identified the obstacles faced, such as difficulties in updating information on digital platforms and competition with other clinics, as well as improvement steps taken by the clinic to increase communication effectiveness. The research results show that effective communication strategies can increase the number of patients and strengthen relationships with the community, as well as expand the dissemination of health service information. Recommendations include increasing digital presence, developing a patient loyalty program, and communications training for staff to increase the consistency of messages delivered. This research concludes that planned and professional corporate communications play an important role in strengthening the image and reputation of the Pelangi Bunda Medika Clinic.
Strategi Komunikasi Samsat Pandeglang dalam Meningkatkan Kesadaran Masyarakat untuk Membayar Pajak Kendaraan Bermotor Resa Rahmawati; Eka Susilawati; Fithrotul Kamilah; Noerma Kurnia Fajarwati; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6904

Abstract

This study aims to analyze the Samsat (Village Unit) communication strategy in improving taxpayer compliance with Motor Vehicle Tax (PKB) in Pandeglang Regency. The study employed a qualitative approach, with data collection techniques including in-depth interviews, non-participant observation, and documentation studies. Informants were selected purposively, including internal Samsat personnel (heads of technical implementation units, socialization officers, social media administrators, Mobile Samsat coordinators, and the Regional Revenue Agency) and the public (compliant taxpayers, delinquent taxpayers, and community leaders). Data analysis was conducted using an interactive model through reduction, presentation, and drawing conclusions through source triangulation. The results indicate that communication strategies through direct outreach, social media, Mobile Samsat services, and the Tax Amnesty Program have proven effective in increasing taxpayer participation and compliance. The amnesty program, in particular, is effective in attracting delinquent taxpayers and has an impact on increasing regional revenue. This study concludes that an appropriate, consistent, and community-based communication strategy plays a crucial role in optimizing PKB revenue. These findings can serve as a reference for formulating more innovative and sustainable communication strategies to increase Regional Original Income (PAD).
Co-Authors Ani Gusliyani Dewi Ilma Agustin Eka Susilawati Fajarwati, Noerma Kurnia Fithrotul Kamilah PUTRI HANDAYANI Sisca Dwi Aprilia USWATUN HASANAH