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All Journal IJHCM (International Journal of Human Capital Management) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Business Management Journal Program Studi Manajemen International Journal of Demos JIIP (Jurnal Ilmiah Ilmu Pendidikan) Formosa Journal of Sustainable Research (FJSR) Transformasi: Journal of Economics and Business Management MANAGER: Journal of Management and Administration Science Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Cendekia Ilmiah Tamilis Synex: Multidimensional Collaboration
Unik Dwi Lestari
Universitas Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Bagaimana Workplace Ostracism Mempengaruhi Turnover Intention yang Dimediasi oleh Job Performace dan Organizational Virtuousness Serta Authentic Leadership Sebagai Moderasi Unik Dwi Lestari; Muvinna Adnal Haq; Tantri Yanuar Rahmat Syah; Rojuaniah; Egi Supriatna
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 12 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i12.4701

Abstract

This study examines the impact of workplace ostracism on employee turnover intention in manufacturing companies in Bekasi Regency, as well as the moderating roles of authentic leadership and organizational virtuousness in this relationship. Utilizing a quantitative approach with an online questionnaire employing a Likert scale, the research involved 202 respondents selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS) to assess the relationships among variables and their validity. The findings indicate that workplace ostracism significantly affects employee turnover intention. However, perceptions of organizational virtuousness and authentic leadership did not positively moderate this relationship. Additionally, workplace ostracism negatively impacts job performance, while lower job performance is negatively related to turnover intention. These results underscore the importance of fostering an inclusive and supportive work environment to mitigate ostracism, enhance job performance, and increase employee retention.
The Influence of Content Quality on Social Media on Customer Loyalty Dapur Cokelat Products In Indonesia Lestari, Unik Dwi; Hasan, Manal Mohamed; Nadif, Muhammad Akhdan; Rojuaniah, Rojuaniah; Ikramina, Ikramina
International Journal of Demos (IJD) Volume 5 Issue 3 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i3.452

Abstract

Abstract:This study aims to analyze the effect of content quality on customer loyalty and word of mouth through stickiness in Dapur Cokelat Indonesia customers. With this, it is hoped that it can provide input to the Management of Dapur Cokelat Indonesia in increasing customer loyalty through the quality of content on social media. This research will be conducted in Indonesia in July 2023. The data collection process is carried out by distributing questionnaires online through Google Forms. Furthermore, this study used purposive sampling to determine respondents. This research was conducted on 175 customers who had purchased Dapur Cokelat products online. The resulting data is analyzed using the Structural Equation Model (SEM) method. The results of this study show the positive influence of content quality on relationship quality, attitudinal loyalty, behavioral loyalty, and word of mouth. However, this study also shows that content quality does not have a positive effect on stickiness.Keywords: content quality, relationship quality, stickiness, attitudinal loyalty, behavioral loyaltyAbstract:Penelitian ini bertujuan untuk menganalisis tentang pengaruh content quality terhadap loyalitas pelanggan dan word of mouth melalui stickiness pada pelanggan Dapur Cokelat Indonesia. Dengan ini harapannya dapat memberikan masukan kepada Manajemen Dapur Cokelat Indonesia dalam meningkatkan loyalitas pelanggannya melalui kualitas konten pada media sosial. Penelitian ini dilakukan di Indonesia pada bulan Juli 2023. Proses pengumpulan data dilakukan dengan menyebar kuesioner secara online melalui Google Form. Selanjutnya penelitian ini menggunakan purposive sampling untuk menentukan responden. Penelitian ini dilakukan pada 175 pelanggan yang pernah membeli produk Dapur Cokelat melalui online. Data yang dihasilkan dianalisa dengan menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini menunjukkan pengaruh positif dari content quality terhadap relationship quality, attitudinal loyalty, behavioral loyalty, dan word of mouth. Namun, pada penelitian ini juga menunjukkan bahwa content quality tidak berpengaruh positif terhadap stickiness.Kata Kunci: kualitas konten, kualitas hubungan, kelekatan, loyalitas sikap, loyalitas perilaku
Pengaruh Brand Experience terhadap Behavioral Intention melalui Perceived Quality, Brand Trust, dan Brand Loyalty pada Merek Pakaian Olahraga Calvine Arya, Krisna; Dwi Lestari, Unik
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11934

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience terhadap behavioral intention melalui perceived quality, brand trust, dan brand loyalty pada konsumen pakaian olahraga. Pendekatan penelitian ini menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner secara daring dan teknik analisis SEM-PLS. Responden dalam penelitian ini merupakan konsumen yang pernah membeli dan menggunakan pakaian olahraga. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif terhadap perceived quality, brand trust, dan brand loyalty. Selain itu, perceived quality dan brand trust juga berpengaruh terhadap brand loyalty. Brand loyalty terbukti memiliki hubungan signifikan dengan behavioral intention, dan menjadi mediator dalam hubungan antara brand experience dan behavioral intention. Temuan ini memperkuat pentingnya pengalaman merek sebagai faktor utama dalam membentuk hubungan emosional konsumen dengan brand, serta mendorong niat perilaku positif seperti pembelian ulang dan rekomendasi. Penelitian ini memberikan implikasi bagi manajer merek dalam menyusun strategi pemasaran yang fokus pada peningkatan kualitas pengalaman konsumen guna memperkuat loyalitas dan intensi perilaku konsumen terhadap produk.
Pengaruh Perceived Risk, Perceived Usefulness, Perceived Ease Of Use, And Social Influence Terhadap Intention To Use E-Wallet Ananda, Sisca; Dwi Lestari, Unik
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11945

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived risk, perceived usefulness, perceived ease of use, dan social influence terhadap intention to use e- wallet pada masyarakat DKI Jakarta. Metode penelitian menggunakan pendekatan kuantitatif melalui survei daring dengan teknik purposive sampling terhadap 170 responden. Data dianalisis dengan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa perceived ease of use (β = 0,431; p < 0,001) dan social influence (β = 0,207; p = 0,016) berpengaruh positif signifikan terhadap intention to use, sedangkan perceived risk (p = 0,658) dan perceived usefulness (p = 0,098) tidak berpengaruh signifikan. Model penelitian ini menjelaskan 43,5% variasi intention to use (R² = 0,435). Temuan ini menegaskan bahwa kemudahan penggunaan dan pengaruh sosial menjadi faktor utama dalam mendorong adopsi e- wallet, sementara manfaat dan risiko dianggap kurang menentukan. Kontribusi penelitian ini terletak pada pengayaan model Technology Acceptance Model (TAM) di konteks pengguna digital perkotaan, khususnya DKI Jakarta.
Pengaruh Negara Asal, Citra Merek, Sikap Terhadap Merek Dan Ketidakpastian Konsumen Terhadap Niat Membeli Aprilia Hermanto, Hana; Dwi Lestari, Unik
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11962

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh negara asal, citra merek, sikap terhadap merek dan ketidakpastian konsumen terhadap niat membeli smartphone di Indonesia. Penelitian dilakukan pada 240 responden di DKI Jakarta yang berniat membeli smartphone iPhone (AS), Samsung (Korea), dan Xiaomi (China). Metode penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling dan analisis data menggunakan PLS-SEM melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa negara asal berpengaruh positif terhadap citra merek, sikap terhadap merek, dan niat membeli, serta berpengaruh negatif terhadap ketidakpastian konsumen. Selain itu, citra merek dan sikap terhadap merek juga berpengaruh positif terhadap niat membeli, sedangkan ketidakpastian konsumen berpengaruh negatif terhadap niat membeli. Temuan ini memberikan kontribusi teoretis dalam literatur pemasaran serta implikasi praktis bagi strategi komunikasi dan pemasaran produk teknologi, khususnya smartphone, di Indonesia.
The Influence of Service Quality, Customer Satisfaction, and Customer Loyalty on WOM in E-commerce: A Case Study of Local Fashion Products Alanbachtiar Rizky Suwandhi; Unik Dwi Lestari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6358

Abstract

                Along with technological developments, shopping via e-commerce is increasingly popular with the public. This is because it is more practical and also provides competitive prices. This research aims to determine the influence of service quality, customer satisfaction, and customer loyalty to generate WOM in local fashion products that use e-commerce. The population in this research is local fashion product customers who make purchases using e-commerce and live in the Jakarta, Bogor, Depok, Tangerang and Bekasi areas, with a sample of 270 respondents. The data collection technique was carried out using a Likert scale questionnaire which was distributed online via Google Form. The sampling technique in this research used purposive sampling. Analysis uses the Structural Equation Modeling (SEM) method with Partial Least Square (PLS). The research results show that service quality has a positive effect on customer satisfaction, customer loyalty and WOM. This research provides managerial implications for the management of local fashion product companies in JABODETABEK that sell via e- commerce in terms of increasing the positive WOM of their customers by improving service quality. This study can be developed by conducting research in other locations or for other products and can also add other variables that influence customers' positive WOM.
The Influence of Argument Quality, Trustworthy Sources, Kindness, on Purchase Intention on TikTok Shop Through Consumer Welfare Michael Gunawan Hasli; Unik Dwi Lestari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6359

Abstract

                This study aims to analyse the effect of argument quality, trusted sources, and kindness on consumer purchase intention at TikTok Shop, with consumer well-being as a mediating variable. In today's digital era, TikTok Shop as an e-commerce platform is increasingly popular and has become the main means for consumers to make purchases. This research adopts a quantitative approach using a survey method to collect data from 242 respondents who are active users of TikTok Shop. This research is quantitative research using the Lisrel Structural Equation Model (SEM) method. The results showed that trusted sources have an indirect effect on purchase intention, namely through the quality of the argument and also consumer well-being. These findings provide important insights for marketers and sellers at TikTok Shop to understand what influences purchasing decisions. This research is expected to contribute to the development of more effective marketing strategies on social media-based e-commerce platforms.
The Effect of Service Quality, Store Image and Price Fairness Perception on Loyalty Through Customer Satisfaction in Coffee Shop Fadhil Fitroh Setiawan; Unik Dwi Lestari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 4 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i4.6361

Abstract

                This study aims to analyze the effect of perceived service quality, store image and perceived price fairness on loyalty through coffee shop customer satisfaction in Tangerang district. The target sample of this study were customers of 3 coffee shops in Tangerang district. There were a total of 260 respondents who participated in this study. Data was collected using a questionnaire distributed online via google form. The data were analyzed using a partial least square-structural equation modeling (PLS-SEM) approach. The results confirmed that service quality, store image and price fairness all three have a direct and significant relationship with customer satisfaction and customer loyalty. In addition, other findings show that service quality, store image and price fairness have a significant indirect effect on customer loyalty through the mediating effect of customer satisfaction. This research provides guidance to service providers on how to increase customer satisfaction and loyalty through an emphasis on price fairness, store image and service quality. it can be suggested that if a coffee shop company wants to increase customer loyalty what it must do is attract loyal and new customers.
Pengaruh Work Life Balance, Decent Work, dan Job Satisfaction Terhadap Turnover Intention dengan Job Autonomy Sebagai Moderasi Diana Dwi Tanti; Unik Dwi Lestari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.7992

Abstract

Decent work has become a career goal for every individual and a priority for many employers and policy makers who want to promote social justice. This study aims to explore the relationship between decent work, work-life balance, job satisfaction, job autonomy and turnover intention specifically among employees in manufacturing companies who are married and have children. Furthermore, this study used purposive sampling method to determine respondents. This research was conducted on 200 manufacturing employees of the home appliance industry in Jabodetabek. The data obtained were analyzed using the structural equation model (SEM) method. The results of this study indicate a negative effect of decent work on turnover intention, job satisfaction on turnover intention, and decent work on work life balance has a positive effect, decent work on job satisfaction has a positive but insignificant effect, work life balance on job satisfaction has a positive but insignificant effect. While the moderating effect of job autonomy has no significant effect on decent work on job satisfaction and also decent work on turnover intention. The managerial implications of this research are to provide input to company management in the manufacturing industry in Jabodetabek in overcoming employee turnover rates, especially for employees who are married and have children by increasing employee turnover.
Co-Authors Alanbachtiar Rizky Suwandhi Ananda, Sisca Aprilia Hermanto, Hana Calvine Arya, Krisna Diana Dwi Tanti Egi Supriatna Fadhil Fitroh Setiawan Fajar Swantantra Nata Fanesya Yul Fani Hasan, Manal Mohamed ikramina, Ikramina Isnaini Nur Safitri Lusi Yanah Michael Gunawan Hasli Muvinna Adnal Haq Nadif, Muhammad Akhdan Ratna Indah Komalasari Rojuaniah Rojuaniah Sugiarso, Sugiarso Tantri Yanuar Rahmat Syah Utami, Wika Widia Apriani yoza, yoza aresta