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All Journal Jurnal Pengabdian dan Pengembangan Inovasi Kepada Masyarakat (PENAMAS) Jurnal Kajian & Reviu Jinarakkhita: Jurnal Gerakan Semangat Buddhayana (JGSB)
Pujayanti, Vina
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Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Pemuda Buddhayana: Membangun Karakter dan Kepemimpinan Buddha Melalui Aksi Sosial Priono, Priono; Yudhawati, Ine; Dwi Kardana, Heru; Pujayanti, Vina
Kajian dan Reviu Jinarakkhita: Jurnal Gerakan Semangat Buddhayana (Jinarakkhita Review & Studies: Journal of Buddhayana Spirit Movement) Vol 2 No 1 (2024): JGSB Oktober-April 2024
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/jgsb.v2i1.96

Abstract

This research analyzes the impact of Buddhayana youth involvement in social activities on character and leadership development. The research method used is a qualitative approach with a case study in East Lampung Regency. The research results show that youth involvement in social activities contributes positively to character development such as empathy, responsibility, and caring, as well as leadership through effective communication, decision making, and time management. Social involvement also expands networks and builds positive relationships with the community. The implication is to support youth involvement in social activities for character development and responsible leadership. Future research could involve Buddhayana youth from other regions for a more comprehensive understanding
Penguatan UMKM melalui Workshop Social Media Marketing untuk Meningkatkan Brand Image Produk Olahan Pertanian Julianti, Mega; Suryanadi, Juni; Pujayanti, Vina; Sari, Lia
Jurnal Pengabdian dan Pengembangan Inovasi kepada Masyarakat (PENAMAS) Vol. 4 No. 1 (2026): PENAMAS Januari 2026
Publisher : LPPM STIAB JINARAKKHITA LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60046/penamas.v4i1.272

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) berbasis produk olahan pertanian memiliki peran strategis dalam mendukung perekonomian lokal. Namun, keterbatasan dalam pengelolaan pemasaran, khususnya pemanfaatan media sosial, menjadi tantangan utama dalam membangun brand image produk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas UMKM melalui workshop social media marketing guna meningkatkan citra merek produk olahan pertanian. Metode yang digunakan meliputi survei awal, pelaksanaan workshop, praktik langsung pembuatan konten promosi, pendampingan, serta evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman dan keterampilan peserta terkait pengelolaan media sosial dan strategi branding produk. Workshop ini terbukti efektif dalam membantu pelaku UMKM membangun brand image yang lebih profesional, menarik, dan kompetitif sehingga berpotensi meningkatkan daya saing produk olahan pertanian di pasar digital.
Co-Authors Dwi Kardana, Heru JULIANTI, MEGA Priono, Priono Sari, Lia Suryanadi, Juni YUDHAWATI, INE