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PKM Improving the Competitiveness of Loteng Chips UMKM Through Digital Marketing in Cepik Village, Tabanan, Bali KURNIAWATI, Ni Putu Ayu Tika; DEWI, A A Istri Krisna Gangga; PUTRA, I Wayan Gde Yogiswara Darma
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2025)
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v3i3.1127

Micro, Small and Medium Enterprises (MSMEs) are increasingly popular in Indonesia and involve mothers, adults, and students. In Cepik Village, Tabanan-Bali, MSMEs sell attic chips, a crunchy and savory snack. The stages of program implementation are as follows :(1) Socialization regarding the importance of attractive and hygienic packaging; (2) Socialization of digital marketing strategies and assistance in creating social media for partner businesses; (3) Socialization of the creation of digital financial reports and training in creating digital financial reports in excel format. Loft chips are fried foods from grated cassava seasoned with salt, garlic, coriander, galangal, and typical fillers such as peanuts or soybeans. This MSME is a typical complementary food to rice in the village. Warmadewa University has the potential to contribute to preserving and developing attic chips MSMEs in Cepik Village by providing facilities, attractive packaging, digital marketing, and training in making digital financial reports. These MSMEs face a lack of understanding of packaging, digital marketing, and digital financial reports.

PKM Improving The Competitiveness of Loteng Chips Umkm Through Digital Marketing in Cepik Village, Tabanan, Bali KURNIAWATI, Ni Putu Ayu Tika; DEWI, A A Istri Krisna Gangga; PUTRA, I Wayan Gde Yogiswara Darma
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2024)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar

Micro, Small and Medium Enterprises (MSMEs) are increasingly popular in Indonesia and involve mothers, adults, and students. In Cepik Village, Tabanan-Bali, MSMEs sell attic chips, a crunchy and savory snack. The stages of program implementation are as follows :(1) Socialization regarding the importance of attractive and hygienic packaging; (2) Socialization of digital marketing strategies and assistance in creating social media for partner businesses; (3) Socialization of the creation of digital financial reports and training in creating digital financial reports in excel format. Loft chips are fried foods from grated cassava seasoned with salt, garlic, coriander, galangal, and typical fillers such as peanuts or soybeans. This MSME is a typical complementary food to rice in the village. Warmadewa University has the potential to contribute to preserving and developing attic chips MSMEs in Cepik Village by providing facilities, attractive packaging, digital marketing, and training in making digital financial reports. These MSMEs face a lack of understanding of packaging, digital marketing, and digital financial reports.

Improving Ecotourism and Msmes Competence Through Ecotravel and Local Business Boost In Puhu Payangan Village, Gianyar DEWI, Anak Agung Istri Krisna Gangga; PURNAMI, A.ASri; KURNIAWATI, Ni Putu Ayu Tika
Community Services: Sustainability Development Vol. 1 No. 3 (2024): Community Services: Sustainability Development (July - October 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i3.55

This study aims to identify the potential challenges faced by Puhu Village, Payangan District, and Gianyar Regency in efforts to develop a tourism-based economy and empower MSMEs in the local village. Puhu Village is one of the villages in Bali that has abundant natural and cultural wealth but has yet to be fully utilized optimally. This study uses a qualitative approach with field observation methods, in-depth interviews, and secondary data analysis to collect relevant information. The study results indicate that Puhu Village has great potential in developing nature-based tourism sectors, such as agrotourism and ecotourism, supported by natural beauty, local wisdom, and local traditions. However, several challenges must be overcome, including a lack of supporting infrastructure, minimal promotion, and low community participation in tourism activities. This study recommends improving infrastructure, training for local communities, and more effective MSME promotion strategies to support economic development in Puhu Village. With proper management, the potential of this village can be developed sustainably and provide economic benefits to the local community without ignoring aspects of environmental and cultural preservation.

Optimization of The Potential of Petirtan Melunjung Waterfall in Belanga Village Through Digital Marketing KURNIAWATI, Ni Putu Ayu Tika; PUTRA, I Wayan Gede Yogiswara Darma; DEWI, Anak Agung Istri Krisna Gangga
Community Services: Sustainability Development Vol. 1 No. 3 (2024): Community Services: Sustainability Development (July - October 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/cssdev.v1i3.61

Belanga Village, located in Kintamani District, Bangli Regency, Bali, is known for its stunning natural beauty, especially Mount Batur and Lake Batur. This village features characteristics such as quality orange and coffee farming, the serene Petirtan Melunjung waterfall, and close access to the Kintamani centre for tourists. In Belanga Village is the Petirtan Melunjung Waterfall, a captivating place with a tranquil atmosphere and deep Balinese spiritual and cultural essence. Despite facing challenges like inadequate infrastructure and suboptimal marketing, lecturers and KKN students from Warmadewa University are working to provide training and assistance to the local tourism awareness group (Pokdarwis) on digital marketing and content creation in the form of videos and photos. This training will likely increase tourist visits, both domestic and international, to the Petirtan Melunjung waterfall and optimize the village's tourism potential. This can also serve as a natural tourist attraction to enjoy the beauty of Belanga Village, Kintamani.

PENGARUH K3 BERBASIS PROTOKOL KESEHATAN, BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA DESA PRAMANA SWAN Kurniawati, Ni Putu Ayu Tika; Paramananda, N.; Artha Aryasa, I Putu Gde Chandra
Jurnal AKSES Vol 14 No 2 (2022): Jurnal Akses Desember 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70358/jurnalakses.v14i2.950

This study aims to determine the effect of K3 based on health protocols, organizational culture and work environment on employee productivity at Desa Pramana Swan. This study uses all employees from Pramana Swan Village as a sample, which is 145 employees with saturated sampling technique. Methods of collecting data using interviews and questionnaires. Data analysis used descriptive analysis, multiple linear regression analysis, and the coefficient of determination test. The results showed that K3 based on health protocols, organizational culture and work environment partially had a positive and significant effect on employee work productivity at Desa Pramana Swan. The researcher concludes that if the health protocol-based K3 is implemented properly, the organizational culture and work environment are also good, the work productivity of employees at Desa Pramana Swan will increase. The suggestion from this research is to be able to optimize K3 based on health protocols by providing health support facilities. Organizational culture is best done by creating a positive atmosphere both as individuals and in teams so that employees feel able to work well to achieve more optimal goals, while the quality of the work environment provided to employees should be improved so that company goals can be achieved.

Multidisciplinary Collaboration of Students in KKN PMM for Sustainable Development in Bukian Village, Payangan District, Gianyar KURNIAWATI, Ni Putu Ayu Tika; PUTRA, I Wayan Gde Yogiswara Darma; DEWI, Anak Agung Istri Krisna Gangga
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)-I
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1590

The Regular PMM KKN Program Period II in Bukian Village, Payangan District, Gianyar Regency, Bali, is a form of implementation of the tridharma of higher education through community service based on village potential and problems. Activities carried out by Warmadewa University students include strengthening community capacity in the fields of health (optimization of intergenerational posyandu, integrated health checks, stunting prevention), education (children's financial literacy, bullying prevention, local culture-based pasraman kilat), economy (empowerment of MSMEs through promotional media, development of the Magenda Park tourist village), and environment (making trash sepit, managing organic waste into compost and community service in Magenda Park). Each program is designed in line with the SDGs targets, is promotive and preventive oriented, and is implemented with a participatory approach through the involvement of village officials, posyandu cadres, schools, and the local community. The results of the activities show an increase in collective awareness in health management, strengthening cultural identity, economic literacy, and community participation in protecting the environment. These findings indicate that the success of the KKN program lies not only in the achievement of short-term activities, but also in strengthening the capacity of the community to transform towards independent, competitive, and sustainable village development.

The Role of Price Fairness in Mediating the Effect of Product Quality and Service Quality on Repurchase Intention (A Study of Honda Car Customers in Bali) PUTRA, I Putu Iwan Pramana; KURNIAWATI, Ni Putu Ayu Tika; DEWI, Anak Agung Istri Krisna Gangga; PRAMANA, Made Surya
Journal of Governance, Taxation and Auditing Vol. 4 No. 1 (2025): Journal of Governance, Taxation and Auditing (July - September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the role of price fairness as a mediating variable in the relationship between product quality, service quality, and repurchase intention among Honda car customers in Bali. The intense competition in the automotive industry in Bali requires companies to focus not only on product and service quality but also on effective pricing strategies to retain customers. Despite its importance, research on the role of price fairness as a mediator in this context is still limited. This study uses a quantitative approach with a survey method distributed to 160 respondents who are Honda car customers in Bali, selected using a purposive sampling technique. Primary data were collected through a questionnaire with a Likert scale and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results show that product quality does not have a significant direct effect on repurchase intention, and service quality has a positive and significant effect on repurchase intention. Furthermore, the findings confirm that price fairness significantly mediates the relationship between product quality and repurchase intention, as well as the relationship between service quality and repurchase intention. The output of this research is expected to provide strategic recommendations for Honda dealers in increasing customer retention through a better understanding of the role of price fairness.

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