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All Journal Warmadewa Management and Business Journal (WMBJ) Abdimasku : Jurnal Pengabdian Masyarakat International Journal of Environmental, Sustainability, and Social Science Jurnal Nasional Manajemen Pemasaran dan SDM Journal of Tourism Economics and Policy Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Dharma: Jurnal Pengabdian Masyarakat Journal of Governance, Taxation, and Auditing Community Services: Sustainability Development Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Sukmasari Triana Gita Putri
Universitas Warmadewa
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The Influence of Brand Image, Price, and Promotion on Purchase Decisions for Jiniso Purnamawati, Ida Ayu Putu Santi; Maharani, Ni Made Dinda Dwi; Putri, Sukmasari Triana Gita
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 1 (2026): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i1.1899

Abstract

Consumer purchase decisions for Jiniso products are not completely stable, as different shopping experiences can influence their level of satisfaction and future repurchase intentions. Purchase decisions are influenced by many factors, such as brand image, price, and promotion. The research problem in this study is how brand image, price, and promotion influence purchase decisions for Jiniso fashion products on the e-commerce platform Shopee in Denpasar. This study aims to determine the influence of brand image, price, and promotion on purchase decisions. The population in this study was Jiniso fashion product consumers in Denpasar City, a sample of 85 respondents. The research method used was quantitative. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F-Test, and t-Test using SPSS version 26. The results showed that brand image, price, and promotion had a positive and significant influence on purchase decisions. Brand image had a positive and significant influence on purchase decisions, price had a positive and significant influence on purchase decisions, and promotion had a positive and significant influence on purchase decisions. The researcher's recommendations include providing honest information about product ingredients, creating promotional policies that are more aligned with product quality, increasing the intensity of promotions on Shopee and striving to provide quality products, aligning promotions with benefits, and implementing attractive promotions.
Social Media Marketing, Product Quality, and Price on Farhan Collection Customer Satisfaction Setiawan, I Made Tedi; Putri, Sukmasari Triana Gita; Putra, I Ketut Johny Pramanda
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)-In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1933

Abstract

Over the last two years, Farhan Collection has experienced fluctuations in its sales revenue; consequently, this study was conducted to analyze the influence of product quality, pricing, and social media marketing on customer satisfaction. This quantitative research involved 97 respondents selected via purposive sampling, determined by the Slovin formula with a 10% margin of error. Data were gathered through a 5-point Likert scale questionnaire then analyzed with multiple linear regression. The findings confirm that customer satisfaction is collectively influenced by significant social media marketing effectiveness, maintained product quality, and appropriate pricing, with an Adjusted R-Square value of 0.680. Furthermore, partial testing indicates that all three variables serve as strong predictors of customer satisfaction. Based on these results, Farhan Collection is advised to consistently integrate high product standards with strategic digital promotion to sustain customer satisfaction
PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN OUTSOURCING PADA RUMAH SAKIT SWASTA JAKARTA UTARA Kadek Agus Mahendra Jaya; Rudy C. Tarumingkeng; Sukmasari Triana Gita Putri
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.2.2025.118-128

Abstract

This study aims to examine the influence of organisational culture, leadership style, and work environment on the work productivity of outsourced employees at private hospitals in North Jakarta. Outsourcing allows hospitals to move non-core tasks (healthcare services) to more expert third parties. However, outsourcing can have a negative impact when hospital management does not exercise good control such as loss of control over quality, work productivity, and the absence of personal attachment between outsourced employees and the hospital. This study used a total of 114 outsourced employees consisting of security, cleaning service, pest control, garden and parking attendants as respondents, and utilised the Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis method. The results showed that (1) organisational culture and work environment have a significant effect on the work productivity of outsourced employees, (2) while leadership style has no significant effect on the work productivity of outsourced employees. The implication of this study shows that the right organisational culture and work environment can increase the work productivity of outsourced employees in hospitals, so that the goals and service standards of hospitals can be achieved.
Penguatan Literasi Investasi Berbasis Digital Pada Masyarakat dan Perangkat Desa Nyalian, Klungkung Sukmasari Triana Gita Putri; I Wayan Widnyana; Ni Nyoman Yudianti Mendra; Ade Ruly Sumartini
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 9, No 2 (2026): MEI 2026
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v9i2.3250

Abstract

Di era transformasi digital, literasi investasi telah menjadi hal yang krusial untuk pemberdayaan masyarakat dan pengembangan ekonomi, terutama di daerah pedesaan. Pejabat desa dan anggota masyarakat di Nyalian, Klungkung, menghadapi tantangan dalam memahami platform investasi digital dan instrumen keuangan, yang membatasi partisipasi mereka dalam ekonomi modern dan menghambat pertumbuhan ekonomi lokal. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan literasi investasi berbasis digital di kalangan anggota masyarakat dan pejabat desa di Nyalian, Klungkung, melalui intervensi diskusi komprehensif dan interaktif. Metode quasi-eksperimental dengan pre dan post-test digunakan untuk mengevaluasi efektivitas kegiatan yang meliputi sesi pemaparan tentang dasar-dasar investasi digital dan kepatuhan regulasi pada perangkat serta masyarakat desa. Program ini berhasil melibatkan 30 peserta dengan hasil tes pra-program menunjukkan pengetahuan yang terbatas tentang konsep dan platform investasi digital di kalangan peserta. Setelah intervensi penguatan literasi dan diskusi forum, skor tes pasca-program menunjukkan peningkatan signifikan dalam tingkat literasi investasi, dengan peserta menunjukkan pemahaman yang lebih baik tentang manajemen resiko investasi digital dan kepercayaan diri yang meningkat dalam memilah platform ilegal. Diskusi forum juga menunjukkan peningkatan kesadaran tentang peluang investasi dan kerangka regulasi investasi digital. Program penguatan literasi investasi digital secara efektif meningkatkan pengetahuan dan pemahaman peserta tentang konsep investasi berbasis digital.
Social Media Marketing, Product Quality, and Price on Farhan Collection Customer Satisfaction I Made Tedi Setiawan; Sukmasari Triana Gita Putri; I Ketut Johny Pramanda Putra
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1933

Abstract

Over the last two years, Farhan Collection has experienced fluctuations in its sales revenue; consequently, this study was conducted to analyze the influence of product quality, pricing, and social media marketing on customer satisfaction. This quantitative research involved 97 respondents selected via purposive sampling, determined by the Slovin formula with a 10% margin of error. Data were gathered through a 5-point Likert scale questionnaire then analyzed with multiple linear regression. The findings confirm that customer satisfaction is collectively influenced by significant social media marketing effectiveness, maintained product quality, and appropriate pricing, with an Adjusted R-Square value of 0.680. Furthermore, partial testing indicates that all three variables serve as strong predictors of customer satisfaction. Based on these results, Farhan Collection is advised to consistently integrate high product standards with strategic digital promotion to sustain customer satisfaction
Influence of Brand Image, Product Quality, and Price on Yamaha Grand Filano Purchases Kadek Mustika Putra Ady Suyasa; Sukmasari Triana Gita Putri; I Gusti Ayu Agung Istri Sari Dewi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.16951

Abstract

The highly competitive market in motorbikes series, leads to fluctuation in sales of Yamaha Grand Filano. This study examines the influence of brand image, product quality, and price on consumer purchasing decisions for the Yamaha Grand Filano motorbike in Bali, especially at Yamaha Bisma Cokro. Using a quantitative approach with 80 respondents from purposive sampling and utilize multiple linear regression analysis, the study finds that brand image, product quality, and price each have a significant positive effect on purchasing decisions. A strong brand image enhances consumer trust and loyalty, high product quality encourages repeat purchases, and competitive pricing increases consumers’ preference for the Yamaha Grand Filano compared to competing products. These findings indicate that focusing on brand image development, maintenance product quality improvement, and appropriate pricing strategies can strengthen consumer confidence and help maintain market share. This study could be a recommendation for the company expansion and sales revenue generation.
Edukasi Akuntansi Dan Perpajakan Serta Digital Marketing Untuk Pemberdayaan Ekowisata Mangrove Pada Kelompok Nelayan A A Ngr Gde Punia Artawan Putra; Sukmasari Triana Gita Putri; Ida Ayu Rosa Dewinta
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.13783

Abstract

Program Kemitraan Masyarakat (PKM) merupakan wujud pengabdian perguruan tinggi kepada masyarakat dalam menjawab permasalahan riil di lapangan. Kegiatan PKM ini dilaksanakan di KUB Simbar Segara, sebuah kelompok usaha bersama nelayan pesisir di Pemogan, Denpasar Selatan, yang mengembangkan ekowisata berbasis konservasi hutan mangrove. Permasalahan utama mitra meliputi keterbatasan dalam manajemen keuangan, rendahnya literasi perpajakan, serta kurangnya strategi digital marketing. Melalui pendekatan partisipatif, tim PKM Universitas Warmadewa memberikan pendampingan penyusunan laporan keuangan sederhana, penyuluhan perpajakan, serta pelatihan promosi digital. Selain itu, diberikan produk teknologi berupa modul laporan keuangan sederhana (softcopy) dan bantuan bibit mangrove (hard product). Hasil kegiatan menunjukkan peningkatan kapasitas manajerial mitra, meningkatnya pemahaman perpajakan, serta kemampuan dalam memanfaatkan media sosial sebagai sarana promosi ekowisata. Dampak lain adalah penguatan fungsi ekologi melalui penanaman 800 bibit mangrove sebagai upaya mitigasi perubahan iklim. Program ini memberikan kontribusi multidimensional, yaitu pada aspek ekonomi, sosial, dan lingkungan, serta mendukung tercapainya target SDGs (13: Climate Action dan 14: Life Below Water).
Co-Authors Ade Ruly Sumartini DEWI, Gusti Ayu Agung Istri Sari Dewi, I Gusti Ayu Agung Istri Sari I Gusti Ayu Agung Istri Sari Dewi I Ketut Johny Pramanda Putra I Made Tedi Setiawan I Wayan Widnyana Ida Ayu Putu Santi PURNAMAWATI Ida Ayu Rosa Dewinta JAMALUDDIN, Mohd Raziff Bin Kadek Agus Mahendra Jaya Kadek Mustika Putra Ady Suyasa Laksono, Raden Ahmad Dwi Agung Maharani, Ni Made Dinda Dwi Narayan, I Nyoman Gede Gita Ni Nyoman Yudianti Mendra PUTRA, A.A Ngr Gde Punia Artawan Putu Ayu Sita Laksmi Putu Indah Hapsari RASHID, Wan Edura Wan Rudy C. Tarumingkeng SAIHANI, Shamsul Bahrin Setiawan, I Made Tedi Vidyantari, Putu Kemala Wayan Gede Supartha