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All Journal International Journal of Environmental, Sustainability, and Social Science Jurnal Nasional Manajemen Pemasaran dan SDM Journal of Tourism Economics and Policy Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Dharma: Jurnal Pengabdian Masyarakat Community Services: Sustainability Development J-CEKI Joong-Ki E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Sukmasari Triana Gita Putri
Warmadewa University
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Edukasi Akuntansi Dan Perpajakan Serta Digital Marketing Untuk Pemberdayaan Ekowisata Mangrove Pada Kelompok Nelayan A A Ngr Gde Punia Artawan Putra; Sukmasari Triana Gita Putri; Ida Ayu Rosa Dewinta
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.13783

Abstract

Program Kemitraan Masyarakat (PKM) merupakan wujud pengabdian perguruan tinggi kepada masyarakat dalam menjawab permasalahan riil di lapangan. Kegiatan PKM ini dilaksanakan di KUB Simbar Segara, sebuah kelompok usaha bersama nelayan pesisir di Pemogan, Denpasar Selatan, yang mengembangkan ekowisata berbasis konservasi hutan mangrove. Permasalahan utama mitra meliputi keterbatasan dalam manajemen keuangan, rendahnya literasi perpajakan, serta kurangnya strategi digital marketing. Melalui pendekatan partisipatif, tim PKM Universitas Warmadewa memberikan pendampingan penyusunan laporan keuangan sederhana, penyuluhan perpajakan, serta pelatihan promosi digital. Selain itu, diberikan produk teknologi berupa modul laporan keuangan sederhana (softcopy) dan bantuan bibit mangrove (hard product). Hasil kegiatan menunjukkan peningkatan kapasitas manajerial mitra, meningkatnya pemahaman perpajakan, serta kemampuan dalam memanfaatkan media sosial sebagai sarana promosi ekowisata. Dampak lain adalah penguatan fungsi ekologi melalui penanaman 800 bibit mangrove sebagai upaya mitigasi perubahan iklim. Program ini memberikan kontribusi multidimensional, yaitu pada aspek ekonomi, sosial, dan lingkungan, serta mendukung tercapainya target SDGs (13: Climate Action dan 14: Life Below Water).
The Influence of Brand Image, Price, and Promotion on Purchase Decisions for Jiniso Purnamawati, Ida Ayu Putu Santi; Maharani, Ni Made Dinda Dwi; Putri, Sukmasari Triana Gita
International Journal of Environmental, Sustainability, and Social Science Vol. 7 No. 1 (2026): International Journal of Environmental, Sustainability, and Social Science (Jan
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i1.1899

Abstract

Consumer purchase decisions for Jiniso products are not completely stable, as different shopping experiences can influence their level of satisfaction and future repurchase intentions. Purchase decisions are influenced by many factors, such as brand image, price, and promotion. The research problem in this study is how brand image, price, and promotion influence purchase decisions for Jiniso fashion products on the e-commerce platform Shopee in Denpasar. This study aims to determine the influence of brand image, price, and promotion on purchase decisions. The population in this study was Jiniso fashion product consumers in Denpasar City, a sample of 85 respondents. The research method used was quantitative. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, F-Test, and t-Test using SPSS version 26. The results showed that brand image, price, and promotion had a positive and significant influence on purchase decisions. Brand image had a positive and significant influence on purchase decisions, price had a positive and significant influence on purchase decisions, and promotion had a positive and significant influence on purchase decisions. The researcher's recommendations include providing honest information about product ingredients, creating promotional policies that are more aligned with product quality, increasing the intensity of promotions on Shopee and striving to provide quality products, aligning promotions with benefits, and implementing attractive promotions.
Co-Authors A A Ngr Gde Punia Artawan Putra DEWI, Gusti Ayu Agung Istri Sari Dewi, I Gusti Ayu Agung Istri Sari Hapsari, Putu Indah Ida Ayu Rosa Dewinta JAMALUDDIN, Mohd Raziff Bin Laksono, Raden Ahmad Dwi Agung Maharani, Ni Made Dinda Dwi Narayan, I Nyoman Gede Gita PURNAMAWATI, Ida Ayu Putu Santi Putu Ayu Sita Laksmi Putu Kemala Vidyantari RASHID, Wan Edura Wan SAIHANI, Shamsul Bahrin Wayan Gede Supartha